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about-face Matte Fluid Eye Paint

Beauty & Personal CareMakeup

about-face Matte Fluid Eye Paint

Rated 4.713 reviewsSold by Ulta Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
228
Sold per day
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Price
$15.49
New reviews
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Video views
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Updated Oct 14, 2026

How similar products are sold

4 videos, 1 product
Play video0:41608 views
Statement2.9 s hook
“Another eyeshadow, y'all. This one is called rebirth.”
Script breakdown4 parts
  1. 0:01HookAnother eyeshadow, y'all. This one is called rebirth.
  2. 0:04DemoLet me show you the swatch on this one. Ooh. Oh, you get metallic green, turquoise, purple. I see all kind of colors in that, y'all. This is so…
  3. 0:30Call to actionBe smart. Click that orange card below and grab you some.
  4. 0:33DemoThis is eyeshadow, by the way, liquid eyeshadow. So if you don't know how to apply eyeshadow, you just apply this right over your eye. Easy peasy.…
Yolanda0925Oct 12
about-face Holographic Eye Paint

Hooks that opened them

  • “Another eyeshadow, y'all. This one is called rebirth.”Statement2.9 sWatch608 views

Makeup

Rank by units sold
#10,137
Of 22,992 products
Price against the category
4% higher
Median $14.90

Selling about as much

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