Beauty & Personal CareMakeupConcealer & Foundation

about-face The Performer Skin-Focused Foundation

Rated 4.219 reviewsSold by Ulta Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
113
Sold per day
+0
Price
$31.99
New reviews
–
Video views
266k
2 videos
Creators
2
Found so far

Updated Oct 16, 2026

Videos selling this

2 videos
Play videoNo. 11:08266k views
Question4.4 s hook
“As you know, I love a good Ulta Beauty Haul, but today's Ulta Beauty Haul is a little different, because guess what?”
Script breakdown6 parts
  1. 0:00HookAs you know, I love a good Ulta Beauty Haul, but today's Ulta Beauty Haul is a little different, because guess what?
  2. 0:04DemoI got all of these products from Ulta Beauty on TikTok Shop. Yeah, I'm just as shook as you are, so let me show you what I got. I picked up the…
  3. 0:19EvidenceFor foundation today, we're using the performer from about face. Well, transparency. I have tried this in the past, but my winter shade was getting…
  4. 0:27DemoNext product I picked up, I am very excited about. This is the curve case from made by Mitchell. I have not tried this yet, so I'm very excited.…
  5. 0:44EvidenceThis is from live tinted. This is their hue liner, and I got it in black.
  6. 0:48DemoI was looking for a really good jet black eyeliner, and I think I just found my new favorite. Guys, I just finished off the look, and I'm gonna…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “As you know, I love a good Ulta Beauty Haul, but today's Ulta Beauty Haul is a little different, because guess what?”Question4.4 sWatch266k views

Sales

Sold per day

about-face The Performer Skin-Focused Foundation: sold per day

Total sold

about-face The Performer Skin-Focused Foundation: total sold

Price

about-face The Performer Skin-Focused Foundation: price

Concealer & Foundation

Rank by units sold
#477
Of 719 products
Price against the category
64% higher
Median $19.50

Selling about as much

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