BrüMate Era Flip Covered Flip-Down Straw Tumbler with Handle | 40oz, 30oz, 20oz Sizes | 100% Leakproof…

Rated 4.97,393 reviewsSold by BrüMate

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Slower than its last month

127 reviews this week, 136 last week

Odds of a breakout: 4%

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Sold: 34,358
Sold per day: +64
Price: $42.98
New reviews: 90
Video views: 2.1M
Creators: 24

Updated Oct 23, 2026

Videos selling this

Top 12 of 39

Usual openingStatement7 of 13 videos

Hook length2.6 sTypical

Deal mentioned at0:073 of 13 videos

Asks to buy at0:195 of 13 videos

Video length0:44Typical

No. 12:07209k views

Statement1.9 s hook

“This video feels wrong to make.”

Script breakdown15 parts

0:00HookThis video feels wrong to make.
0:02DemoLike, I don't even know. Okay. Hello? I don't even know how we got in here. My dog is crashing out. If you know me, you know that I am the queen of…
0:13EvidenceI have had so many. But recently I went to Florida, and Trey left my wallet in the Uber on the way home. It was very sad. I was very sad.
0:21DemoAnd I wanted a new one with, like, the handle that I love. Still love. Want to get another one? Okay.
0:25EvidenceObsessed with it. But I went to target to try to get an owl, and I didn't like any of the colors they had. But I found this brumate, and I was like,…
0:38DemoI love the straw. It's like a silicone silicone.
0:42EvidenceAnd then if you lock it right, you can tip it over. No water comes out, which is a great feature, because that's what I love about a wall, is they…
0:53Demothis got dropped off at my house, which is the new roommate. Stop. Can you not? Toy. Get your toy. Good boy.
1:04ProblemThe only problem with this one is That I'm an occupational therapist.
1:07DemoIf I leave it on the table, sometimes our kids will just go around and drink. Things like that has happened not to me, but to other therapists. So…
1:17ProblemSo I love the owl because it's, like, a covered straw. This one solves every problem.
1:23EvidenceIt's the same, like, silicone straw that I have become obsessed with, but it also flips, and I can lock it, which means none of my. Oh, no, I just…
1:33DemoMeans it's very secure. It doesn't leak, and the straw is protected so it doesn't get, like, germs on. And it's not in danger of being taken by a…
2:02EvidenceThey just sent me this one after I bought this one a couple weeks ago.
2:06DemoUm, and I'm very excited about it.

Niya EsperanzaMar 14

2:0652k views

Statement11.6 s hook

“Let's unbox them, I received all these packages, so join me in doing a volada unboxing and I will leave it all here anchored in the old cart and right now I'm just telling you, I'm doing the unboxing,”

Script breakdown8 parts

0:00HookLet's unbox them, I received all these packages, so join me in doing a volada unboxing and I will leave it all here anchored in the old cart and…
0:12Demobut I will show you everything later, is a, I had ordered this one in yellow and they did not have yellow, so they sent me the black one, but it's…
0:23Call to actionand you already know me that I love theses, check it out and I love the little face, is like a toy but with a stretch, very very very nice, Check it…
0:44EvidenceI'll show it to you, this is how I'm going to wear this dress to take pictures with the children, look at it is medium size, I got it medium for me,…
0:55DemoI tell them for the photos with the children, third package, uh, jeans jeans catch me, these, now catch me and offer for chaparritas, as I check I…
1:10EvidenceI wear them and measure them, but they look superb, they are wide leg jeans and I them in my size 4 and they see that this way they will look good…
1:32DemoI don't even remember what color I picked up, I this one like a tornado. Check again for this old lady, is that before, bro me, it was always like…
1:44EvidenceNow the difference is that you give it like this, i love it. Error, flip error. I can't wait to use it this summer

Lazsiari81Mar 17

3:4928k views

Statement2.4 s hook

“I always get a ton of questions on what I keep in my volleyball mom bag.”

Script breakdown4 parts

0:00HookI always get a ton of questions on what I keep in my volleyball mom bag.
0:02DemoSo we're gonna go over that today because I have some new things that I'm adding to it. First of all, the bag herself. We know her. We love her. I…
2:19EvidenceI cannot tell you how many times the girls have asked me if I've had a brush or I've needed a brush. I don't know why I didn't get one of these…
2:24DemoThis one's from framer. And look, it has the good bristles in it, so it gets rid of the frizz and shit. So it will help when they're trying to fix…

Courtney CutaiaOct 21

0:1919k views

Statement3.7 s hook

“Brumate just dropped cream lace and black lace.”

Script breakdown4 parts

0:00HookBrumate just dropped cream lace and black lace.
0:04OfferThey're limited edition though, so they won't be restocking.
0:08DemoThese legitimately have like a lace texture to them. Something about them feels so bridal to me.
0:14OfferMakes such a cute gift. And they have that flip straw so you don't have to worry about any leakage. They are limited.

Kierra 🎀 ⚡️Oct 23

0:064.9k views

How stinkin cute 🤩🤭🤍🖤 @BrüMate #polkadots #cups #aesthetic #shop #finds

Chloe | 🎀 momAug 1

0:514.3k views

Result first4.7 s hook

“If you know me, if you watched any of my videos, you know. I absolutely love a new tumbler.”

Script breakdown8 parts

0:00HookIf you know me, if you watched any of my videos, you know. I absolutely love a new tumbler.
0:05EvidenceI got the new Brumate Air Flip in and I got it in this beautiful Java color.
0:09DemoIt is so pretty! I love the lid on this one.
0:12Call to actionYou literally click it, the straw comes out.
0:15DemoIf you don't want your straw exposed to the air and everywhere around you, you just close it. It's leak proof. Mine is full of water. You can…
0:30EvidenceI have been using this cup for probably the past week.
0:33DemoI absolutely love it. It keeps my water super cold. The ice stays cold. This is like such a pretty fall transition color. I feel like it's like a…
0:44Call to actionY'all grab these brumates up while you can. These would make great Christmas gifts. Really love mine so I had to hop on here and show y'all. I've…

CALEIGH HEBERTOct 17

0:194.3k views

Command2.6 s hook

“Look at those sparkles at.”

Script breakdown4 parts

0:00HookLook at those sparkles at.
0:03DemoThis is the sparkliest tumbler I have ever seen. And it's like a cat eye and a sparkle all at once. It has that flip up lid so you don't have to…
0:14OfferOf course, it's super limited edition and it won't be restocking.
0:16DemoThey only have a few sizes left so I'll tag it here.

That Tumbler Girl 🥤🎀Sep 15

0:591.9k views

Question7 s hook

“When I tell you that every single part of the flip era is disassemblable, is that a word?”

Script breakdown3 parts

0:00HookWhen I tell you that every single part of the flip era is disassemblable, is that a word?
0:07DemoHa, ha. So you can deep clean it. I mean, every part. Even this little straw part, I took it off, so I'm gonna clean it before I put it back on. But…
0:51EvidenceYou just gotta squeeze this part while you're pulling up on the other side. So, yep, super easy to clean, disassemble. I love it.

RaquelleAug 11

0:081.6k views

Result first8.3 s hook

“Still sometimes, when the wind is warm or the crickets sing, I dream of a love that even time will lie down and be still for”

Script breakdown1 parts

0:01HookStill sometimes, when the wind is warm or the crickets sing, I dream of a love that even time will lie down and be still for

That Tumbler Girl 🥤🎀Sep 18

0:471.5k views

Statement4.2 s hook

“This is one of the new colors from roomie”

Script breakdown6 parts

0:00HookThis is one of the new colors from roomie
0:07Demostop it. This purple and it has the new flip top, which is always drove me crazy before with Bermuda, but now you can actually hide the straw. Let…
0:33Call to actionOkay, I'm gonna link this.
0:34DemoUm, I don't even know if this color is still available.
0:38Call to actionDo love that it seals the straw now. Anyway, I'm gonna link it for you.
0:45DemoDude, this is beautiful.

📚Bookish Vibes📚Sep 29

0:061.3k views

Only two sizes left 😭✨ #brumate

That Tumbler Girl 🥤🎀Sep 17

0:101.2k views

The cutest. 😍 #tortoisebrumate #brumate #brumateeraflip40oz #eraflip #brumateera @BrüMate

jacquelinemariewilliamsOct 14

HookProblemDemoEvidenceOfferCall to action

Creators selling this

24 found

Kierra 🎀 ⚡️@kierra_b_lifestyle
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That Tumbler Girl 🥤🎀@that_tumbler_girl
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Hooks that opened the top videos

“This video feels wrong to make.”Statement1.9 sWatch209k views
“Let's unbox them, I received all these packages, so join me in doing a volada unboxing and I will leave it all here anchored in the old cart and right now I'm just telling you, I'm doing the unboxing,”Statement11.6 sWatch52k views
“I always get a ton of questions on what I keep in my volleyball mom bag.”Statement2.4 sWatch28k views
“Brumate just dropped cream lace and black lace.”Statement3.7 sWatch19k views
“If you know me, if you watched any of my videos, you know. I absolutely love a new tumbler.”Result first4.7 sWatch4.3k views
“Look at those sparkles at.”Command2.6 sWatch4.3k views
“When I tell you that every single part of the flip era is disassemblable, is that a word?”Question7 sWatch1.9k views
“Still sometimes, when the wind is warm or the crickets sing, I dream of a love that even time will lie down and be still for”Result first8.3 sWatch1.6k views
“This is one of the new colors from roomie”Statement4.2 sWatch1.5k views
“Look at that glitter.”Command2.2 sWatch1.1k views