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CLEAN SHEETS

Beauty & Personal CareMakeupMakeup Remover

CLEAN SHEETS

Rated 4.71,020 reviewsSold by 4AM

34
SkipPeaking

Not enough momentum

15 reviews this week, 16 last week

Odds of a breakout
4%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
25,387
Sold per day
+70
Price
$37.70
New reviews
12
7 days
Video views
4.4M
16 videos
Creators
13
Found so far

Updated Oct 26, 2026

Videos selling this

Top 12 of 16
Usual openingStatement9 of 11 videos
Hook length4.1 sTypical
Deal mentioned at1:074 of 11 videos
Asks to buy at1:164 of 11 videos
Video length0:55Typical
Play videoNo. 12:004.3M views
Statement5.4 s hook
“I left my corporate job to start a skincare brand for party girls and made a mistake that almost cost me everything.”
Script breakdown13 parts
  1. 0:00HookI left my corporate job to start a skincare brand for party girls and made a mistake that almost cost me everything.
  2. 0:06DemoI'm Jade and this is Sabrina and we're two best friends from college who are now the co founders of 4:00am skin.
  3. 0:11EvidenceAfter college, I worked on Wall Street while Sabrina went to medical school.
  4. 0:13DemoWe built 4:00am skin because even though we were living very different lives, we both didn't have time for 12 step skincare routines. And we refused…
  5. 1:01ProblemWhen we launched, we genuinely just hoped other busy people out there felt the same way we did, left out of the skincare industry, tired of being…
  6. 1:11EvidenceAnd then it went viral. The response was insane. Your reviews, your videos, people actually got it. They understood what we were trying to do. And…
  7. 1:23DemoI didn't order enough inventory for our first run.
  8. 1:25OfferWe completely sold out. And I had to make this gut wrenching decision, use almost all of our cash reserves to do a much bigger restock.
  9. 1:32DemoI knew the momentum was there, but I was terrified. What if we lose it while we're waiting? What if TikTok doesn't show our potential customers our…
  10. 1:47OfferIt went viral because we built something we actually needed and you needed it too. This wasn't just a flash in the pan.
  11. 1:53DemoIt was real feedback from real people. So I made the bet.
  12. 1:56OfferOur restock just landed and is now available on TikTok Shop.
  13. 1:59Call to actionSo grab them all you can.
Jade BeguelinOct 15
Play video2:3642k views
Statement4.1 s hook
“I had a lot of things delivered while I was out of town, so let's go through it all!”
Script breakdown14 parts
  1. 0:00HookI had a lot of things delivered while I was out of town, so let's go through it all!
  2. 0:04DemoSuper cute jacket. Barrel leg corduroy pants. This satin skirt, polka dot skirt with lace at the bottom. So cute! The driftwood line from Salter. So…
  3. 0:19OfferSummer Friday's Neogen bundle, Dr. Melanin and Calcium stick.
  4. 0:23DemoI've seen insane things about this. Pimple patches! These Forium makeup wipes I'm actually so excited for because they seem very good compared to…
  5. 0:32EvidenceClean skin club towels and clear box point of view shrunken set, which I'm really excited about because I started using some point of view over…
  6. 0:42DemoIonic 1.5 inch curling iron and I also got a 1.25, but it has been missing for a very long time and we have to figure out where it went. So this was…
  7. 1:12Evidenceand a cookbook! Oh my god I love them this year! Roommate powder. I don't even know what it is. Mouth tape, two books.
  8. 1:21DemoThis journal, which I'm really pumped about. Literally like every Single day. There's a little prompt, but it's super easy and it's beautiful.
  9. 1:30OfferThis vision board book, which I'm gonna use to make a vision board sometime in the next couple days, hopefully tomorrow. Bonbon sent me a restock of…
  10. 1:41DemoI love you! Thank you! And everything else I paid for, so that was all sent to me.
  11. 1:46EvidenceThe things that I bought were two more of the Nora Smith garlic oil from Algae Cooking Club. I'm obsessed with this.
  12. 1:52DemoAnd then I also got a chili oil from them because I needed it for free.
  13. 1:55OfferShipping slip had a sample sale, so I bought a lot of stuff from them.
  14. 1:59DemoThis is like a new pillowcase with two scrunchies. Then just a ton more scrunchies because mine are all really old and Como loves to eat them.…
LeahDec 30
Play video1:479.4k views
Statement4.5 s hook
“Hi, my name is Jade, and I've created what I believe is going to be the next billion dollar industry.”
Script breakdown8 parts
  1. 0:00HookHi, my name is Jade, and I've created what I believe is going to be the next billion dollar industry.
  2. 0:05EvidenceIf you didn't already know, traditional makeup wipes can be dry and tug at your skin, as well as full of harsh ingredients, and for my own…
  3. 0:14DemoWhen I went to Google makeup wipes that were actually good for your skin, I was pretty disappointed by most of the options. Clear that it's a…
  4. 1:17EvidenceI just want to hydrate my skin cause it's truly not a makeup wipe, it's a skincare wipe.
  5. 1:22DemoAnd over the past couple of months since Clean Sheets has launched, we have been blown away by the response.
  6. 1:28OfferWe have grown so much that we actually reduced the price so more of you guys could try it as we got better pricing from our manufacturer.
  7. 1:35DemoI know what it's like to be let down by a billion dollar industry. So you can try clean sheets risk free for 30 days. If you don't like it, no hard…
  8. 1:44Call to actionBut shop now before we sell out again.
Jade BeguelinOct 9
Play video0:585.1k views
Statement5.5 s hook
“This is my lazy girl method to take off my entire beat and then go to bed without having to use a sink or use any water.”
Script breakdown2 parts
  1. 0:00HookThis is my lazy girl method to take off my entire beat and then go to bed without having to use a sink or use any water.
  2. 0:06DemoI actually thought it was too good to be true because stuff like that usually is. the amount of skincare and serums they have packed into these…
abbey.klineOct 17
Play video0:094.3k views
Statement2 s hook
“I wish I had clean sheets right now.”
Script breakdown2 parts
  1. 0:03HookI wish I had clean sheets right now.
  2. 0:05DemoOh, you know what? I actually have one. Do you have the finest? Always, always got a clean sheet.
Jade BeguelinOct 18
Play video0:391.3k views
Question5.2 s hook
“Have you ever worked a 14 hour day after a full long week and you're like, I can't do my skincare?”
Script breakdown4 parts
  1. 0:00HookHave you ever worked a 14 hour day after a full long week and you're like, I can't do my skincare?
  2. 0:06DemoThat's okay. I got you this right here. Four a m. Has everything you need. It cleans and it conditions. So you get your cleaning and you get your…
  3. 0:20Call to actionSo I'll do this, I'll wash my face and the products on my face, and I can go to bed. So grab these,
  4. 0:29Demokeep them in your purse, keep them in your travel bag, keep them on hand. Cause some days you're just mom tired and you're done. And that's tonight.…
mommattiktokcoachOct 24
Play video0:361.1k views
Statement4.1 s hook
“Now! I don't know anyone at my age who's actually staying out till 4:00am anymore.”
Script breakdown2 parts
  1. 0:00HookNow! I don't know anyone at my age who's actually staying out till 4:00am anymore.
  2. 0:04DemoThe fact that I can replace all of my skincare when I travel now with these 4:00am clean sheets. These aren't just makeup remover wipes. They're my…
Just April💫Oct 13
Play video0:37905 views
Statement3.4 s hook
“You literally can wash your face without the sink with these.”
Script breakdown2 parts
  1. 0:00HookYou literally can wash your face without the sink with these.
  2. 0:03DemoThese are the best cleansing pads, makeup removers I have ever used in my entire life. Everything that you need is right here on this. And you do…
The Glamour BelleOct 14
Play video0:55706 views
Result first1.9 s hook
“This is why I freaking love these things.”
Script breakdown3 parts
  1. 0:00HookThis is why I freaking love these things.
  2. 0:02DemoI just got off a long flight. It's still gonna be a long time before I get to the hotel. Into a sink to wash my face or do any skincare. So these…
  3. 0:49Call to actionAnd drop the price. If you had your eye on these, or you're tired of born old makeup wipes, I'm gonna leave the link so that way you can check it…
LivelyLibraAug 15
Play video1:42664 views
Statement2.4 s hook
“It's. It's legitimately 4:00am.”
Script breakdown3 parts
  1. 0:00HookIt's. It's legitimately 4:00am.
  2. 0:03EvidenceI have to be quiet. I'm about to wake my kid up. Oops. I just got home. This is all I got in me, babes.
  3. 0:11DemoThis is all. The only thing is, can y'all make these a little bit bigger? That's it, please. I don't have a lot of makeup on. I love these things.…
Devine🐝|FAMILY&FASHION FINDSOct 12
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

13 found

Hooks that opened the top videos

  • “I left my corporate job to start a skincare brand for party girls and made a mistake that almost cost me everything.”Statement5.4 sWatch4.3M views
  • “I had a lot of things delivered while I was out of town, so let's go through it all!”Statement4.1 sWatch42k views
  • “Hi, my name is Jade, and I've created what I believe is going to be the next billion dollar industry.”Statement4.5 sWatch9.4k views
  • “This is my lazy girl method to take off my entire beat and then go to bed without having to use a sink or use any water.”Statement5.5 sWatch5.1k views
  • “I wish I had clean sheets right now.”Statement2 sWatch4.3k views
  • “Have you ever worked a 14 hour day after a full long week and you're like, I can't do my skincare?”Question5.2 sWatch1.3k views
  • “Now! I don't know anyone at my age who's actually staying out till 4:00am anymore.”Statement4.1 sWatch1.1k views
  • “You literally can wash your face without the sink with these.”Statement3.4 sWatch905 views
  • “This is why I freaking love these things.”Result first1.9 sWatch706 views
  • “It's. It's legitimately 4:00am.”Statement2.4 sWatch664 views

Sales

Sold per dayLighter bars are averages over several days.

CLEAN SHEETS: sold per day

Total sold

CLEAN SHEETS: total sold

Price

CLEAN SHEETS: price

New reviews

CLEAN SHEETS: new reviews per day
Last 7 days
12
Since Jul 17
735
Verified buyers
97%
Sold per review
25

Makeup Remover

Rank by units sold
#7
Of 727 products
Price against the category
122% higher
Median $17

Selling about as much

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