Beauty & Personal CareHaircare & Styling

Color Wow Dream Coat Extra Strength Anti-humidity Spray for Wet Hair Lightweight Frizz Control Moisturizing…

Rated 4.4108 reviewsSold by Trademark Beauty

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$30.40
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Updated Oct 14, 2026

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8 videos, 3 products
Usual openingStatement5 of 8 videos
Hook length4.5 sTypical
Deal mentioned at0:123 of 8 videos
Asks to buy at1:145 of 8 videos
Video length0:53Typical
Play video0:2748M views
Statement4.3 s hook
“If your hair looks like this when you get out of the shower, but it air dries like this, you probably have Irish curls.”
Script breakdown4 parts
  1. 0:00HookIf your hair looks like this when you get out of the shower, but it air dries like this, you probably have Irish curls.
  2. 0:04DemoSo let me show you how to get it to air dry like this. This is a dream coat for curly hair, and this has replaced all my gels, boosts, and serums.…
  3. 0:17EvidenceIt's not heat activated. I simply spray it in my hair, scrunch it, and let it air dry.
  4. 0:23DemoWithin a few hours, my poofy, wavy hair has bouncy curls that last me all day.
Color Wow Dream Coat for Curly Hair | Anti-Frizz Spray for…
Play video4:311.2M views
Statement2.4 s hook
“Good morning. Happy Thursday.”
Script breakdown18 parts
  1. 0:00HookGood morning. Happy Thursday.
  2. 0:03DemoThis is gonna be a long day for me. I'm out tomorrow, so I still have to write sub plans and teach the whole day, obviously. Um, I just feel like I…
  3. 0:13EvidenceI'm leaving right after school to go to our friend's wedding. Well, the wedding is tomorrow, but my husband's in the wedding, so we're going to the…
  4. 0:24Demoand I have to leave. Oh, my gosh. Did I get it? Why are there mosquitoes in here? Did someone, like, leave my door open or something? EWW. I hate…
  5. 0:45EvidenceOh, my husband's in the wedding, and so he's leaving right now to get over there.
  6. 0:51DemoUm, and I think they're going golfing and stuff.
  7. 0:53EvidenceAnd then I am leaving after work with my friend, and then I have the rehearsal dinner, and then the wedding's tomorrow. I'm really excited. It's…
  8. 1:03DemoYesterday, I double triple cooked my egg bites, and the bacon was crispy, and it was good. Um, for lunch, I have a caprese salad. We get this at…
  9. 1:37EvidenceYou guys know, I've been having, like, a frizzy hair problems, and some of you suggested that. Wow. It's, like, color. Wow.
  10. 1:44DemoIt comes in, um, like, a silver, shiny bottle. I tried it last night. I actually got it from TikTok Shop.
  11. 1:51EvidenceI'll put it here. Um, I tried it last night before I blow dried my hair. And then my hair blow dried, like, straight, which never happens. Usually…
  12. 2:01DemoAnd then I slept on my blow dried hair, and this morning I curled it, and it's so soft and shiny. I hope it stays like this. I'll give you guys an…
  13. 2:19Call to actionI'll put the link for where I got it on TikTok shop.
  14. 2:23DemoI move my fridge to the workroom so it has more ventilation, so let's go. Also, how beautiful is this? Actually, why did I put these egg bites in…
  15. 3:45OfferIt's, like. Turned out to be $12 coffee.
  16. 3:49DemoOkay, I'm gonna go check if there's coffee in the lounge, because I need it. I just did something really bad. Um, I shook this creamer, and someone…
  17. 4:26EvidenceI think it's my hair. Oh. Yep.
  18. 4:29DemoOkay, time to get the kids. Have a good day.
CarinaOct 19
Color Wow Extra Strength Dream Coat | Anti-Frizz Treatment…
Play video1:2175k views
Statement2.5 s hook
“Yeah, it was in this moment that I knew I fucked up.”
Script breakdown11 parts
  1. 0:00HookYeah, it was in this moment that I knew I fucked up.
  2. 0:03EvidenceI decided to straighten my hair myself instead of getting a silk press. And let's just say I regretted it immediately, because why does it take me…
  3. 0:15DemoAnd on top of that, if you have thick hair, I definitely recommend getting the bigger bottle because it lasted me one use.
  4. 0:21EvidenceAnd I don't know what's going on lately, but I really thought my hair was gonna be easier to do because I thought it was thick.
  5. 0:26DemoBut that just shows you how much hair I have, because it's thinning and I still look like a lion. Girl. Just a blow dry. It took a full hour, and I…
  6. 0:48EvidenceAnd I feel like when they give you a little trim at the end, it makes all the difference.
  7. 0:52DemoSo I tried to trim it a little bit by myself, but I didn't wanna go too crazy and it be uneven.
  8. 0:56EvidenceSo I'm just gonna have my Sister, do it tomorrow. And you know what?
  9. 0:58DemoIt may not be giving laid, Babe, but at least it is manageable for the next week or two weeks. Because if you have curly hair or no, if you have…
  10. 1:14Call to actionBut I'll make sure to link or tag any products that I use. And thank y'all for watching.
  11. 1:19DemoLove you guys. Bye.
Color Wow Dream Coat Anti-Frizz Spray | Frizz Treatment…
Play video1:1815k views
Statement10.8 s hook
“your hair is wavy your hair is bad um that's not to be said all hair is beautiful um depends on how you take care of it look at this brand that has just arrived”
Script breakdown5 parts
  1. 0:00Hookyour hair is wavy your hair is bad um that's not to be said all hair is beautiful um depends on how you take care of it look at this brand that has…
  2. 0:12EvidenceI have been testing it for some time and I want to share this product with you which is designed for both dyed and natural hair
  3. 0:23Demookay it keeps your color preserves the texture and above all gives you harmony. to the hair since has vitamin e tocopherol and it has hydrolyzed…
  4. 0:41EvidenceI have been testing it I just took a bath bathing and you simply put it on smells absolutely divine this one and you see the result but you…
  5. 0:59Demoeither you leave it in the environment or you comb your hair and that's okay.
Color Wow Dream Coat for Curly Hair | Anti-Frizz Spray for…
Play video0:226.9k views
Problem first4.5 s hook
“Ladies, if you straighten your hair and you hate when that shit gets frizzy, don't worry,”
Script breakdown5 parts
  1. 0:01HookLadies, if you straighten your hair and you hate when that shit gets frizzy, don't worry,
  2. 0:08Evidencedon't worry. I got this for you.
  3. 0:11OfferSo stop using all the cheap ass shit and go run this.
  4. 0:14Call to actionGo run and buy this. The fuck? You already know I'm a girl.
  5. 0:20DemoIs girl. I'll put you on sexy bitch.
Color Wow Dream Coat Anti-Frizz Spray | Frizz Treatment…
Play video6:475.4k views
Result first8 s hook
“Last couple days, I've gotten more compliments on my hair than normal, so I thought that I would give a little hair care routine breakdown.”
Script breakdown40 parts
  1. 0:00HookLast couple days, I've gotten more compliments on my hair than normal, so I thought that I would give a little hair care routine breakdown.
  2. 0:08DemoIn case anyone's wondering.
  3. 0:09EvidenceHere's a little bit about my hair first, in case you're curious if you have similar hair to mine.
  4. 0:14DemoI am a licensed hairstylist and a product hoarder. I have an overflowing. An overflowing bin that I keep in my desk and products on my desk and in…
  5. 0:25EvidenceSo I think I'm qualified, not only officially professionally, but also I try a lot on my own hair on top of trying stuff on clients that I work with…
  6. 0:36DemoI have a really dry scalp, doesn't really get greasy, it gets really flaky. So I alternate between two different dandruff shampoos. I don't know why…
  7. 1:07EvidenceI just had them and I ran out of my normal conditioner, and now it's been a few months, and these. I've been alternating between these two.
  8. 1:14DemoOne is From matrix, and one is from verb.
  9. 1:16EvidenceI only wash my hair once to twice a week, just kind of depending on, like, the weather, depending on how lazy I'm feeling, depending on my, like,…
  10. 1:30DemoSo all keep all of that in mind. And like I said, my hair doesn't really get greasy. It gets dry and flaky. So that is, like, important context if…
  11. 1:40EvidenceAfter I get out of the shower, I have, like, three different, like, routines that I do depending on how I wanna wear my hair and, like, genuinely…
  12. 1:47DemoSo if I'm gonna let it air dry, I towel dry a little bit, and then I put in the verb Ghost Air Dry Whip and a little bit of the verb Ghost oil.…
  13. 2:05EvidenceSo it. It works, it's fine. I'm gonna blow dry it.
  14. 2:08DemoI put in the verb ghost primer, the verb ghost oil, and I brush that through and let that air dry just, like, a little bit while I do my makeup or…
  15. 2:38EvidenceI use a lot of hydrating products in my hair cause it's very coarse, but it's also very long, so I gotta, like, keep it feeling soft. I don't know…
  16. 2:46DemoThe blow dry brush that I use looks like this is from Drybar. Once it's dry, sometimes I will use a texture spray to help it with the hold.…
  17. 3:16EvidenceAnd I put that in, and I scrunch it in, and then I plop my hair, and then I take it out of the plop. Sometimes I diffuse it, sometimes I let it air…
  18. 3:23DemoIf you want a tutorial on how I actually like Style my waves. Feel free to ask. This is what it looks like when I do that. Honestly, I haven't been…
  19. 3:30EvidenceI've been pretty lazy. It's kind of a lot of work.
  20. 3:33DemoI don't know. It looks cute, but it's a lot. So.
  21. 3:36Call to actionBy the way, everything that I mentioned, I'm gonna see if I can link it like right here cause I know some brands have that option and if not you can…
  22. 3:47DemoThey're all in there somewhere, either under my fave hair products or on my Amazon storefront.
  23. 3:52EvidenceIf I'm going to curl my hair like this, I curled it yesterday from it being air dried.
  24. 3:57DemoThen I will use the Bio Ionic inch and a quarter curling iron. It's my favorite curling iron.
  25. 4:01EvidenceHas an extra long barrel and I love it so much.
  26. 4:03DemoI also have their one inch but I don't use it on myself that often.
  27. 4:06EvidenceI will use the Ghost Primer from verb put that in my dry hair. You can put it in wet or dry so I use it both times. I will put that in my hair, curl…
  28. 4:16DemoSpray between each section as I let it down and then also at the end so it gets like a lot of hold and volume. I did curl it yesterday so it's not…
  29. 4:31EvidenceBut I was feeling really lazy and didn't want to blow dry my hair the other day, so I almost forgot a few recent additions to my routine.
  30. 4:39DemoIf my scalp is, like, flaring up with the dryness, like, I don't know what I have going on, but sometimes my scalp is, like, extra flaky and extra…
  31. 4:51EvidenceIt is the scalp revival from Briogeo, and this stuff is great. Like I said, I don't use it every single time I wash, but if it's, like, extra flaky…
  32. 5:00DemoI'll put this in after to help prevent more build up. This one I definitely don't need, like, fully admitting it. I'm paranoid, but I'll convince…
  33. 5:37EvidenceIt is amber and Jasmine, and I love it so much. The hair and body fragrance. I use it every single day.
  34. 5:42DemoUm, I get a lot of comments on my scent, so I would say that's pretty good. Um, but I feel like if you don't wash your hair that often, it's nice to…
  35. 5:53Evidenceit makes it smell fresh, because if I wash my hair to. I usually wash my hair once or twice a week, so then, like, it just kind of smells like…
  36. 6:03DemoLike, the product smell doesn't last for days.
  37. 6:06EvidenceEven though my hair looks okay, and then it doesn't smell bad, it just, like, smells like nothing, so it's nice to give it a little refresh. Full…
  38. 6:30DemoLike I said, I am a hair stylist, and I work with a lot of different hair types.
  39. 6:33EvidenceSo even though you might have noticed a common theme throughout my hair products, I have experience working with A lot of different products on…
  40. 6:44DemoSo if you have any questions, um, let me know. I would be super happy to help.
Color Wow Extra Strength Dream Coat | Anti-Frizz Treatment…
Play video0:224.7k views
Problem first9.6 s hook
“I hate it when people say don't buy it in the store get on TikTok shop y'all the color route dream coat buy it on TikTok Shop it's literally half half”
Script breakdown2 parts
  1. 0:03HookI hate it when people say don't buy it in the store get on TikTok shop y'all the color route dream coat buy it on TikTok Shop it's literally half half
  2. 0:12Call to actionprice on the TikTok shop I'm in the store right now and it is like double the price y'all same size same everything get it in the TikTok shop I'll…
Color Wow Extra Strength Dream Coat | Anti-Frizz Treatment…
Play video0:253.4k views
Statement4.4 s hook
“Your hair looks like this when it's wet, but you want it to look like this when it's wet so it air dries.”
Script breakdown4 parts
  1. 0:00HookYour hair looks like this when it's wet, but you want it to look like this when it's wet so it air dries.
  2. 0:04DemoWavy or curly. Need to use the right hydrating products. That's not gonna dry your hair out or weigh it down.
  3. 0:10EvidenceI used to think that my hair was just frizzy and poofy, but I actually had waves and curls hiding under there, and it's because I was using the…
  4. 0:16DemoThose mousses and creams can make your hair really heavy and crunch she and weigh it down. Curly hair is lightweight and hydrating, so your hair can…
Color Wow Dream Coat for Curly Hair | Anti-Frizz Spray for…

Hooks that opened them

  • “If your hair looks like this when you get out of the shower, but it air dries like this, you probably have Irish curls.”Statement4.3 sWatch48M views
  • “Good morning. Happy Thursday.”Statement2.4 sWatch1.2M views
  • “Yeah, it was in this moment that I knew I fucked up.”Statement2.5 sWatch75k views
  • “your hair is wavy your hair is bad um that's not to be said all hair is beautiful um depends on how you take care of it look at this brand that has just arrived”Statement10.8 sWatch15k views
  • “Ladies, if you straighten your hair and you hate when that shit gets frizzy, don't worry,”Problem first4.5 sWatch6.9k views
  • “Last couple days, I've gotten more compliments on my hair than normal, so I thought that I would give a little hair care routine breakdown.”Result first8 sWatch5.4k views
  • “I hate it when people say don't buy it in the store get on TikTok shop y'all the color route dream coat buy it on TikTok Shop it's literally half half”Problem first9.6 sWatch4.7k views
  • “Your hair looks like this when it's wet, but you want it to look like this when it's wet so it air dries.”Statement4.4 sWatch3.4k views

Haircare & Styling

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Price against the category
52% higher
Median $19.99

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