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Curl Defining Cream

Beauty & Personal CareHaircare & StylingHair Perms & Texturizers

Curl Defining Cream

Rated 4.73,031 reviewsSold by Moroccanoil

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
943
Sold per day
+3
Price
$20.80
New reviews
–
Video views
57k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video
Play videoNo. 18:4557k views
Statement2.5 s hook
“This is a curly hair tutorial.”
Script breakdown10 parts
  1. 0:00HookThis is a curly hair tutorial.
  2. 0:03DemoYou are going to want to hold your finger down so you do not have to watch in real time.
  3. 0:08EvidenceThat will speed it up. Y'all excuse how crazy I look, but, you know, the last month, I've been going to get my hair blown out straight, and I have…
  4. 0:18DemoSo today I'm going to do my natural curl for church, and I will update and show you what I use and how these curls look. You never know when you…
  5. 0:31EvidenceOkay, so the first thing I do when I get my hair out of the towel is saturate it with Lola V Glossing Detangler.
  6. 0:38DemoThis is so good for curly hair because the glossing part is going to help you with frizz. Okay, so tangles are still in it. Taking Moroccan oil curl…
  7. 2:18EvidenceI'm getting a hold of it. About throws my back out.
  8. 2:24DemoNow we are going to go crazy with the mousse. Always lay a towel down cause it is going. You're going to lose some of the mousse on the floor. Am I…
  9. 7:48OfferAlright, I'm almost 80% dry. Okay. Now that I'm 80% dry, I like my curls soft. But if they're too soft, they're gonna frizz and expand.
  10. 7:57DemoSo I'm gonna go in with gel A. It is a really watery thin gel. And then I'm gonna Go in with goati locks. This is their signature serum. I'm gonna…
karaparker000Apr 12
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “This is a curly hair tutorial.”Statement2.5 sWatch57k views

How similar products are sold

8 videos, 6 products
Usual openingStatement2 of 4 videos
Hook length4.8 sTypical
Deal mentioned at0:001 of 4 videos
Asks to buy at0:133 of 4 videos
Video length0:43Typical
Play video1:072M views
Result first5.4 s hook
“Welcome to guess that hair product, where I put one product in my hair and you have to guess what I put in.”
Script breakdown10 parts
  1. 0:00HookWelcome to guess that hair product, where I put one product in my hair and you have to guess what I put in.
  2. 0:06DemoI have wavy to curly hair. I'm gonna put one product in and just by the way it looks and the three hints that I give you, you're gonna guess in the…
  3. 0:13Call to actionNow, the product is linked right here, but don't click it until the end. Do not be a little cheater.
  4. 0:17DemoLet's get it. My first hint, which is the hardest hint, is that this is a curly hair product. So if you have straight hair, you're not gonna wanna…
  5. 0:35Call to actionI see you want to click that. Don't click it, bro.
  6. 0:37DemoOkay, this is your last and easiest hint. This brand literally has curls in the name.
  7. 0:42EvidenceSo in the comments, you have to guess the exact brand and product that I'm using. I'm gonna dry this with a T-shirt. Do y'all know the product?
  8. 0:49DemoAlright, I'm gonna show it to you guys fully dry and let you guys get your final guesses. This is it. All the way dry. A lot of cute little curly…
  9. 0:57Call to actionThe product is. I mean, you can just click right here if you wanna see the reveal resolution. Curls. Curl.
  10. 1:02DemoDefining cream. I feel like this was probably an easy one. I'm not sure. I love this stuff, though. The fact that it's only this iconic.
madiApr 16
Rizos Curls Curl Defining Cream with Coconut Oil & Shea…
Play video0:241M views
Offer first3.6 s hook
“Not your mother just launched this duo bundle right here on TikTok Shop.”
Script breakdown6 parts
  1. 0:00HookNot your mother just launched this duo bundle right here on TikTok Shop.
  2. 0:04DemoIt does come with a Curl Talk Cream as well as a Curl Talk Gel.
  3. 0:08Call to actionIf you buy it right now, you could get the flash sale deal, which is this. Two products for only $16 plus free shipping.
  4. 0:13DemoIf you have wavy or curly hair, you know, these products are amazing.
  5. 0:17OfferSo if I was you, I'll take advantage of this sale that they are having right now.
  6. 0:20DemoLiterally just stock up on your favorite products, because right now it is the best time to do so.
simplyhershopJun 5
Not Your Mother's Curl Talk Frizz Control Sculpting Gel &…
Play video0:2168k views
Statement5.4 s hook
“Today we will be using this fenty creamer, oh, but how delicious it smells cream!”
Script breakdown3 parts
  1. 0:00HookToday we will be using this fenty creamer, oh, but how delicious it smells cream!
  2. 0:06DemoToday I will not be using this comb alone, look for it here and I'll wear it, that's what the hair looks like, it looks super gr, now we are going…
  3. 0:16Evidenceafter a little drying, that's right my hair stayed only with the cream, I didn't use anything else.
Rivera _Vane✨Oct 14
Fenty Hair The Homecurl Curl-Defining Cream
Play video1:02262 views
Statement4.1 s hook
“I am trying new curly hair products and tonight I used, um.”
Script breakdown6 parts
  1. 0:00HookI am trying new curly hair products and tonight I used, um.
  2. 0:04EvidenceCurl Talk or not your mother's, uh, frizz control. Curl Talk. Uh, I'm obsessed. I will say I don't think I put enough in, like, the top of my hair,
  3. 0:14Demobut like, it doesn't feel crunchy at all. Um, I think it looks really pretty. Let me put in some oil and see. Use way. Um, hair oil. I just really…
  4. 0:47Call to actionI'm low key obsessed. I think for like a hairstyle, I probably just like, grab these pieces back maybe.
  5. 0:53DemoOr maybe just lay them down like my Bob looks so cute curly.
  6. 0:58EvidenceI love it. And the back of my head. None of my business. Don't care.
shopsydneySep 11
Not Your Mother's Curl Talk Frizz Control Sculpting Gel &…

Hooks that opened them

  • “Welcome to guess that hair product, where I put one product in my hair and you have to guess what I put in.”Result first5.4 sWatch2M views
  • “Not your mother just launched this duo bundle right here on TikTok Shop.”Offer first3.6 sWatch1M views
  • “Today we will be using this fenty creamer, oh, but how delicious it smells cream!”Statement5.4 sWatch68k views
  • “I am trying new curly hair products and tonight I used, um.”Statement4.1 sWatch262 views

Sales

Sold per dayLighter bars are averages over several days.

Curl Defining Cream: sold per day

Total sold

Curl Defining Cream: total sold

Price

Curl Defining Cream: price

Hair Perms & Texturizers

Rank by units sold
#2
Of 30 products
Price against the category
13% higher
Median $18.47

Selling about as much

Karseell Curl Defining Cream for Wavy, Curly and Coily Hair, Leave-In Styling Cream to Help Control Frizz, Define Soft Curls and Add Shine, 500 mL / 16.9 ozKarseell Curl Defining Cream for Wavy, Curly and Coily Hair…2 a day1,787 sold$35.99Zotos Quantum Argan-Infused Tinted Hair Perm Box - Texturizing Curling Neutralizer for Resistant Locks, Nourishing Formula for Flexible Style & Extra Body, Water-Based for Fine Gray & Normal Hair, No Test Curl or Dryer Heat RequiredZotos Quantum Argan-Infused Tinted Hair Perm Box - Texturizing…1 a day585 sold$24.69Keratin Hair Straightening Cream Instant Smoothing Anti-Frizz Treatment for Hair Scalp - Formaldehyde-Free, Cream Form Home Salon Kit for Silky Shiny Straight Radiant Locks, Professional HaircareKeratin Hair Straightening Cream Instant Smoothing Anti-Frizz…1 a day285 soldCreamy Curl Styler with Kukui OilCreamy Curl Styler with Kukui Oil2 a day267 sold$25.40250g Keratin Protein Correction Curl Defining Cream - Adult Haircare Conditioner, Anti-Frizz, Strengthening, Straightening, Bouncy Curls Enhancer, Single Item, Cream Form for Curly Hair & All Hair Types250g Keratin Protein Correction Curl Defining Cream - Adult…250 sold$21.99Zotos Quantum Ultra Firm Exothermic Perm Kit - Self-Warming Ammonium Thioglycolate Formula, True-Rod Sizing, Springy Curls and Waves, Porosity Balance, Healthy Hair, Resistant Gray, for Normal Long Unisex Color & Chemically Treated Hair Styling ProductZotos Quantum Ultra Firm Exothermic Perm Kit - Self-Warming…125 sold$18.99

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