Beauty & Personal CareHaircare & Styling

Curly Coil Styling Gel with Wheat Protein and Argan Oil - Ashley Marie Collection - 12 oz. by The Hair Diagram

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Sold: 727
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Price: $18.98
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Updated Oct 22, 2026

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8 videos, 4 products

Usual openingStatement5 of 8 videos

Hook length5.9 sTypical

Deal mentioned at1:171 of 8 videos

Asks to buy at0:283 of 8 videos

Video length0:53Typical

6:404.5M views

Statement3.2 s hook

“People were thinking, oh well, you add water, your hair will curl.”

Script breakdown21 parts

0:00HookPeople were thinking, oh well, you add water, your hair will curl.
0:03DemoI know. You see, I added a bunch of water. Where are my curls? I want my curls to pop. I, I want to find the curls.
0:10EvidenceAlright, so I'm gonna go in with our Tropical Oasis Anti humidity Hair Gel and watch how I get instant definition with my hair. Alright, while my…
0:32DemoAnd I am rubbing this in, working this in. Where's the water?
0:39EvidenceAnd immediately my hair stopped dripping because this product is going to help lock in water. Wow. And instantly this is what my hair is looking…
0:54DemoThis is my curly hair without the Tropical Oasis Hair Gel. Do you see the vivid difference? I'll wait. Let's do it. You already know what time it…
1:14ProblemBut this right here is so hard to get your hands on this.
1:17OfferSo if you're seeing this and you like the results, you need to just go ahead and get it cause it's so Limited edition. I'm not understanding.
1:23DemoThey need to do more if this works. Right?
1:26EvidenceOkay. Anyways, we're gonna try for the first time together and see if it actually works.
1:29DemoAnd I'm so excited cause I've seen everybody use it. Firstly off the bat, this is my first time opening it. It smells like pineapples. Really good…
2:33EvidenceMy hair curls up where heat damages, so don't worry about that. Ready for the next section.
2:38DemoIt's damp. You see it dripping right about this much. I get a little bit more. You see it dripping all. Let's see if it's gonna stop the dripping.…
3:36EvidenceI just finished the left side of my head, and I got this side of my head pretty wet.
3:41DemoAnd then I'll wet it a little bit more when I get to the sections. But so far, the curls are looking amazing. I'm not feeling any hardness. There's…
5:12ProblemI sat underneath the dryer because I was tired of diffusing it.
5:15DemoI wanted to eat my food, but it looks really good. Completely dry.
5:20EvidenceI'm going to keep my hair just like this, throw on my bonnet and just. I'm not gonna put in a pineapple. Don't want any creases or dents into it.
5:28DemoSo I'm just gonna literally put it on like This. And I'll come back tomorrow for the final verdict because that's gonna give me everything that I…
6:14EvidenceI am obsessed cause I slept on it.
6:19DemoYou can kind of see the shape difference cause the way I sleep. But the curl definition. No, it's not hard. It doesn't feel flaky. You don't see no…

KiaTatyanaMay 24

[MICHE] Anti-Humidity Frizz Fighting Strong Hold Hair Gel…

0:382.2M views

Result first6 s hook

“Braiding curls have me in a chokehold right now, so let me show you exactly how I've been doing for more defined braid out.”

Script breakdown3 parts

0:00HookBraiding curls have me in a chokehold right now, so let me show you exactly how I've been doing for more defined braid out.
0:06EvidenceI start on damp, almost dry hair, and I'm using the gray perm rod.
0:10DemoThe crown of my head is extremely dry, so I go in with a little bit of grease just to retain some moisture. And yes, I. I said grease. The amount of…

Zakaiyah B.🦠Dec 27

[MICHE] Gel-to-Foam Styling & Defining Mousse | Infused…

1:59277k views

Result first11.1 s hook

“Where can I find the cream It looks good it leaves beautiful hair I want to try it this is the cream I am using for my hair and I”

Script breakdown7 parts

0:01HookWhere can I find the cream It looks good it leaves beautiful hair I want to try it this is the cream I am using for my hair and I
0:12Evidencewant to tell you that I previously used gel cream sometimes even to make my hair and nowadays I use only this product and it goes great.
0:23DemoSee the definition that leaves me for example the hair I had yesterday done and see how intact the superdefined curls look at this good shine…
0:43Evidence2 times a week and I use my oils but to define I am only using this cream here is for wavy curly hair and afro hair in fact my husband uses it as a…
0:57Demoit can be a hard cap but I love that just take a little oil and do the scrunch and undo it but it depends on the amount if you put on a lot it can…
1:29Call to actioncream leaves it for me I leave it here in the shopping cart so you can buy
1:36Demoit if it does not appear there you can also go to my profile there you will find a lot of places where you can get them so here I leave them Kisses…

S•A•N•D•R•A🌻Dec 9

SC Defining Styling Cream for Wavy, Curly and Coily Hair…

0:594.8k views

Statement4.6 s hook

“I will be going in with the set gel to foam styling mousse.”

Script breakdown6 parts

0:00HookI will be going in with the set gel to foam styling mousse.
0:05DemoA little bit goes a very long way. You're gonna apply from ends to root, massage it into the hair.
0:11EvidenceAnd I go into small section to actually work the product in while getting the curls to be defined and moisturize.
0:20DemoAnd it's also not going to make the hair crunchy. You know, sometimes with traditional mousses, the hair tends to be very crunchy after you style.…
0:32EvidenceThis is the difference. Once you work your product in, and when you just slap it on the top, you're going to get a poofy ball, and then you're going…
0:42DemoWhen you actually take your time and work the product in. This is our hair after it's fully dry under the dryer. There's no flaking. But go in and…

MICHE BeautyOct 16

[MICHE] Gel-to-Foam Styling & Defining Mousse | Infused…

1:083k views

Statement5.2 s hook

“Yeah, that's old me. The curls are defined, moisturized and it was so quick to dry.”

Script breakdown10 parts

0:00HookYeah, that's old me. The curls are defined, moisturized and it was so quick to dry.
0:05DemoSo word on the TikTok streets is that I only need this one product to style my curls. Some days I don't have time to do a full hair routine. So…
0:14EvidenceNow typically I don't go in with just mousse to fully style my hair because just a mousse never fully works for me.
0:21DemoBut this is the Miche Set Gel to Foam Styling Mousse. So technically it's actually a gel that turns into a mousse.
0:28EvidenceIt smells so good. That's a big selling point for me of course, along with what it actually does for my hair.
0:34DemoThis gel to mousse is gonna combine the definition that a gel gives you, but with also the lightness that a mousse gives you.
0:40EvidenceSo my hair isn't gonna be feeling weighed down and we're gonna be defined.
0:45DemoIt's super shiny and already not frizzy when wet. So that's a big indicator that this is gonna turn out really good. It's actually formulated with…
0:54EvidenceSo it's like I'm getting three products all in one and now to dry to see the final result.
0:57DemoUh, yeah, that's old me. The curls are defined, moisturized and it was so quick to dry. Plus one of the best parts is that it dried without being…

MICHE BeautyOct 15

[MICHE] Gel-to-Foam Styling & Defining Mousse | Infused…

0:472.9k views

Result first8.3 s hook

“I had to learn how to do my hair and as I grew up I wash and go every single morning I can't be the two day three day hair girl I want to be her but I haven't”

Script breakdown2 parts

0:00HookI had to learn how to do my hair and as I grew up I wash and go every single morning I can't be the two day three day hair girl I want to be her but…
0:08Demofound what would bring a like a good hold I have frizz look at the curls this is her hair with no product in it freshly washed freshly conditioned…

MICHE BeautyOct 19

[MICHE] Gel-to-Foam Styling & Defining Mousse | Infused…

0:352.7k views

Statement5.7 s hook

“Just defines it. I'm applying the gel like that, which.”

Script breakdown5 parts

0:00HookJust defines it. I'm applying the gel like that, which.
0:06DemoAnd I didn't have to apply so much. So the wetter your hair is, the less gel you're gonna use, I feel. So I'm just using my fingers. I'm running my…
0:17EvidenceAnd you can see, this is the result I get without putting too much gel.
0:22DemoIf I take a little bit of gel and I can put it on the area where I want more definition,
0:28Call to actionsee, I can grab it, take it, put it in the area where I want more definition, and, you see, just defines it even more.

DiscoveringnaturalOct 17

[MICHE] Anti-Humidity Frizz Fighting Strong Hold Hair Gel…

0:381.6k views

Statement12 s hook

“if you want to fit you superdefined curls as if you were making them curl by curl this comb is the right one for that I eat curly I tell you that the comb has”

Script breakdown4 parts

0:00Hookif you want to fit you superdefined curls as if you were making them curl by curl this comb is the right one for that I eat curly I tell you that…
0:12Demoa lot to see to make your curls look good.
0:16Evidencethis comb can wear any type of hair that looks like mine is as easy to use i only section my hair into parts i pass the comb through it let it dry…
0:27Call to actiontell me if it is not superdefined sometimes this definition I make it curl to curl but not man with the comb faster I'm going to leave it in the…

Maricela TS💵Jun 15

Compact Curl Defining Brush - Vented Anti-Oxidant Hair Tool…

Hooks that opened them

“People were thinking, oh well, you add water, your hair will curl.”Statement3.2 sWatch4.5M views
“Braiding curls have me in a chokehold right now, so let me show you exactly how I've been doing for more defined braid out.”Result first6 sWatch2.2M views
“Where can I find the cream It looks good it leaves beautiful hair I want to try it this is the cream I am using for my hair and I”Result first11.1 sWatch277k views
“I will be going in with the set gel to foam styling mousse.”Statement4.6 sWatch4.8k views
“Yeah, that's old me. The curls are defined, moisturized and it was so quick to dry.”Statement5.2 sWatch3k views
“I had to learn how to do my hair and as I grew up I wash and go every single morning I can't be the two day three day hair girl I want to be her but I haven't”Result first8.3 sWatch2.9k views
“Just defines it. I'm applying the gel like that, which.”Statement5.7 sWatch2.7k views
“if you want to fit you superdefined curls as if you were making them curl by curl this comb is the right one for that I eat curly I tell you that the comb has”Statement12 sWatch1.6k views