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Hair Styling Putty - Strong Hold, Matte Finish, Low Shine Hair Clay For Men | Adds Volume, Texture, & Lift | Beeswax & Lanolin | Ideal for Hairstyling & Grooming Medium, Messy, & Shorter Hairstyles, 2 oz.

Beauty & Personal CareHaircare & Styling

Hair Styling Putty - Strong Hold, Matte Finish, Low Shine Hair Clay For Men | Adds Volume, Texture, & Lift…

Rated 4.62,361 reviewsSold by Pete & Pedro

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
271
Sold per day
+0.9
Price
$29.90
New reviews
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Creators
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Updated Oct 22, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement5 of 8 videos
Hook length5.7 sTypical
Deal mentioned at0:003 of 8 videos
Asks to buy at0:422 of 8 videos
Video length0:42Typical
Play video0:2748M views
Statement4.3 s hook
“If your hair looks like this when you get out of the shower, but it air dries like this, you probably have Irish curls.”
Script breakdown4 parts
  1. 0:00HookIf your hair looks like this when you get out of the shower, but it air dries like this, you probably have Irish curls.
  2. 0:04DemoSo let me show you how to get it to air dry like this. This is a dream coat for curly hair, and this has replaced all my gels, boosts, and serums.…
  3. 0:17EvidenceIt's not heat activated. I simply spray it in my hair, scrunch it, and let it air dry.
  4. 0:23DemoWithin a few hours, my poofy, wavy hair has bouncy curls that last me all day.
Kailey WoodMay 7
Color Wow Dream Coat for Curly Hair | Anti-Frizz Spray for…
Play video0:2918M views
Offer first5.5 s hook
“This is why you don't need to spend hundreds of dollars on that one air. I have made it my own personal mission lately to find affordable hair tools.”
Script breakdown7 parts
  1. 0:00HookThis is why you don't need to spend hundreds of dollars on that one air. I have made it my own personal mission lately to find affordable hair tools.
  2. 0:06DemoNot only just with affordability, but I also want quality and I am definitely happy to say that I found both with this tool.
  3. 0:11OfferThis tool comes with five different attachments for under 60 dollars.
  4. 0:13DemoAlso, let's take a moment for how beautiful the colour of the tool is.
  5. 0:16OfferGetting five different attachments for under the price of one.
  6. 0:18DemoAnd on top of that you're getting beautiful, long lasting curls. This tool is powerful, it's versatile and it's a perfect example of why you don't…
  7. 0:26Call to actionIf you're gonna get it, definitely go get it now while it's on sale for under 60 dollars. I'll tag it below.
MilanSep 13
ATOPSKINS 5-in-1 LiteStyler Blow Dryer Brush - Soft Airflow…
Play video0:3615M views
Offer first10.2 s hook
“Unpopular opinion, but if you bought a dyson you're probably wasted your money spending six hundred dollars on a hair tool when there's literally other products for a tenth of the price that do the exact same thing.”
Script breakdown3 parts
  1. 0:00HookUnpopular opinion, but if you bought a dyson you're probably wasted your money spending six hundred dollars on a hair tool when there's literally…
  2. 0:10DemoThat's just paying for the logo. I see all the hype for the dyson, but honestly you can get the same blowout and bouncy curls and the same smooth to…
  3. 0:32EvidenceIt's super lightweight. This is your sign to stop paying for the name and start paying for the results.
ari 💗Mar 3
ATOPSKINS 5-in-1 LiteStyle Ultra-Lightweight Hot Air Brush…
Play video0:4858k views
Statement2.8 s hook
“Here's how I get that bouncy, runway ready blowout without using any heat.”
Script breakdown5 parts
  1. 0:00HookHere's how I get that bouncy, runway ready blowout without using any heat.
  2. 0:03EvidenceFirst, I like to lightly spray my hair, especially my ends, to get them a little damp. Then I go in with my Kitch Air Dry cream to help smooth…
  3. 0:11DemoNow for the flexi rods, I typically use anywhere between three to four rods, depending on the look I'm going for.
  4. 0:16EvidenceIf I want a more effortless, relaxed blowout, I'll use about two to three rods, but if I'm going out and want something a little more dramatic, I'll…
  5. 0:27DemoYou also make sure your ends are wrapped super neatly so you don't end up with any weird bends or kinks. I love doing this in the morning and…
KitschOct 18
No Damage, No Dents Heatless Satin Curlers - Kitsch…
Play video1:0943k views
Offer first5.9 s hook
“I didn't want to spend like $600 on a Dyson for a blowout, so I'm gonna be trying this dupe instead.”
Script breakdown8 parts
  1. 0:00HookI didn't want to spend like $600 on a Dyson for a blowout, so I'm gonna be trying this dupe instead.
  2. 0:06DemoIt came with all the same attachments that the Dyson has, too.
  3. 0:09OfferSo first I'm just gonna use the drying attachment to dry my hair until it's about like 80% dry.
  4. 0:15DemoAnd I'm gonna do this bottom half first. I'm also gonna be using this barrel for this side of my face because the arrow is facing outwards, so all…
  5. 0:48EvidenceOkay, so I've almost done like all of the bottom layer of my hair, and I'm so impressed with how well this works.
  6. 0:53DemoI finished both sides, and I'm just gonna kind of like shake it out and brush it out with my fingers really quick. Okay, these are the results. The…
  7. 1:04OfferAnd it's so much cheaper than a Dyson or a shark.
  8. 1:07DemoSo definitely just get one of these instead.
Selin GuderOct 2
Brightup 5-in-1 Multi-Styling Air Styler Hair Tool…
Play video1:0332k views
Statement8.1 s hook
“Hey guys, I'm about to unbox the 5 in 1 hair styler from TikTok Shop and I'm about to show you guys what it comes with.”
Script breakdown3 parts
  1. 0:01HookHey guys, I'm about to unbox the 5 in 1 hair styler from TikTok Shop and I'm about to show you guys what it comes with.
  2. 0:09DemoSo this is what it looks like. It comes with a glove so you don't burn your hands. It comes with the main tool, and then it has two direction…
  3. 0:58Call to actionSo stay tuned when I post another video and go get yours down below.
𝓛Sep 10
ATOPSKINS 5-in-1 LiteStyler Blow Dryer Brush - Soft Airflow…
Play video1:1815k views
Statement10.8 s hook
“your hair is wavy your hair is bad um that's not to be said all hair is beautiful um depends on how you take care of it look at this brand that has just arrived”
Script breakdown5 parts
  1. 0:00Hookyour hair is wavy your hair is bad um that's not to be said all hair is beautiful um depends on how you take care of it look at this brand that has…
  2. 0:12EvidenceI have been testing it for some time and I want to share this product with you which is designed for both dyed and natural hair
  3. 0:23Demookay it keeps your color preserves the texture and above all gives you harmony. to the hair since has vitamin e tocopherol and it has hydrolyzed…
  4. 0:41EvidenceI have been testing it I just took a bath bathing and you simply put it on smells absolutely divine this one and you see the result but you…
  5. 0:59Demoeither you leave it in the environment or you comb your hair and that's okay.
Dr Neil PlaceresOct 18
Color Wow Dream Coat for Curly Hair | Anti-Frizz Spray for…
Play video0:253.4k views
Statement4.4 s hook
“Your hair looks like this when it's wet, but you want it to look like this when it's wet so it air dries.”
Script breakdown4 parts
  1. 0:00HookYour hair looks like this when it's wet, but you want it to look like this when it's wet so it air dries.
  2. 0:04DemoWavy or curly. Need to use the right hydrating products. That's not gonna dry your hair out or weigh it down.
  3. 0:10EvidenceI used to think that my hair was just frizzy and poofy, but I actually had waves and curls hiding under there, and it's because I was using the…
  4. 0:16DemoThose mousses and creams can make your hair really heavy and crunch she and weigh it down. Curly hair is lightweight and hydrating, so your hair can…
Kailey WoodOct 8
Color Wow Dream Coat for Curly Hair | Anti-Frizz Spray for…

Hooks that opened them

  • “If your hair looks like this when you get out of the shower, but it air dries like this, you probably have Irish curls.”Statement4.3 sWatch48M views
  • “This is why you don't need to spend hundreds of dollars on that one air. I have made it my own personal mission lately to find affordable hair tools.”Offer first5.5 sWatch18M views
  • “Unpopular opinion, but if you bought a dyson you're probably wasted your money spending six hundred dollars on a hair tool when there's literally other products for a tenth of the price that do the exact same thing.”Offer first10.2 sWatch15M views
  • “Here's how I get that bouncy, runway ready blowout without using any heat.”Statement2.8 sWatch58k views
  • “I didn't want to spend like $600 on a Dyson for a blowout, so I'm gonna be trying this dupe instead.”Offer first5.9 sWatch43k views
  • “Hey guys, I'm about to unbox the 5 in 1 hair styler from TikTok Shop and I'm about to show you guys what it comes with.”Statement8.1 sWatch32k views
  • “your hair is wavy your hair is bad um that's not to be said all hair is beautiful um depends on how you take care of it look at this brand that has just arrived”Statement10.8 sWatch15k views
  • “Your hair looks like this when it's wet, but you want it to look like this when it's wet so it air dries.”Statement4.4 sWatch3.4k views

Sales

Sold per dayLighter bars are averages over several days.

Hair Styling Putty - Strong Hold, Matte Finish, Low Shine Hair Clay For Men | Adds Volume, Texture, & Lift | Beeswax & Lanolin | Ideal for Hairstyling & Grooming Medium, Messy, & Shorter Hairstyles, 2 oz.: sold per day

Total sold

Hair Styling Putty - Strong Hold, Matte Finish, Low Shine Hair Clay For Men | Adds Volume, Texture, & Lift | Beeswax & Lanolin | Ideal for Hairstyling & Grooming Medium, Messy, & Shorter Hairstyles, 2 oz.: total sold

Price

Hair Styling Putty - Strong Hold, Matte Finish, Low Shine Hair Clay For Men | Adds Volume, Texture, & Lift | Beeswax & Lanolin | Ideal for Hairstyling & Grooming Medium, Messy, & Shorter Hairstyles, 2 oz.: price

Haircare & Styling

Rank by units sold
#4,472
Of 8,993 products
Price against the category
50% higher
Median $19.99

Selling about as much

Sevich 120g Temporary Waterproof Hair Color Cream - Matte Non-Sticky Shaping Clay Wax, Quick-Change Pigment, Gentle No-Bleach, Easy 3-Minute Styling, Long-Lasting Semi-Permanent Dye, Clean Removal, Lightweight Washable At-Home UseSevich 120g Temporary Waterproof Hair Color Cream - Matte…1 a day272 sold$6.50Shampoo &Conditioner 10 oz- 100% Natural - Each - Hair Care Essentials for Healthy HairShampoo &Conditioner 10 oz- 100% Natural - Each - Hair Care…272 sold$60.99amika Travel Perk Up Dry Shampooamika Travel Perk Up Dry Shampoo271 sold$20.80hydro rush | intense moisture shampoohydro rush | intense moisture shampoo0.9 a day271 sold$23CLINSIS N°4 Hair Mask｜Deep Repair and Bond-Building - Collagen Treatment for Dry damaged Hair - Nourishing and Smoothing -Pure plant-based formula -Moroccan argan oil+Sweet almond proteinCLINSIS N°4 Hair Mask｜Deep Repair and Bond-Building - Collagen…271 sold$38haircut cape, barber apron, Black Hairdressing Gown with Gold Print Anti-Puncture, Easy-to Clean, Breathable Polyester Salon Cape for Barbers Stylists, Hair Cutting Accessories, Hairdresser Accessories, Hair Styling Toolshaircut cape, barber apron, Black Hairdressing Gown with Gold…0.1 a day271 sold$6.38

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