Beauty & Personal CareHaircare & StylingMousse & Gel

Kitsch Smoothing Air Dry Cream with Castor Oil - Vegan & Cruelty-Free Formula for Frizz-Free Styling - 5 fl…

Rated 4.08,634 reviewsSold by KitschOfficial shop

41
SkipPeaking

Not enough momentum

106 reviews this week, 101 last week

Odds of a breakout
6%
At this Score, within 30 days
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
94,551
Sold per day
+66
Price
$26
New reviews
91
7 days
Video views
7.9k
9 videos
Creators
6
Found so far

Updated Oct 26, 2026

Videos selling this

9 videos
Usual openingStatement6 of 6 videos
Hook length3.7 sTypical
Deal mentioned at0:193 of 6 videos
Asks to buy at0:422 of 6 videos
Video length0:45Typical
Play video0:441.5k views
Statement4.4 s hook
“If you're still air drying your wavy, curly hair like this, you need to stop right now.”
Script breakdown6 parts
  1. 0:00HookIf you're still air drying your wavy, curly hair like this, you need to stop right now.
  2. 0:04DemoI was able to go from this to this all with air drying. It's so soft and defined with no crunch at all. Now, when I put you on. Do not come for me…
  3. 0:19OfferThis one from kitsch is literally clinically tested to enhance your hair softness by 35% in just an hour. Then I take this moisturizing curl cream.
  4. 0:26DemoThis is gonna help deeply hydrate all this dry frizz and enhance curl memory. Last but not least is this smoothing air dry cream. So what's really…
  5. 0:36OfferActually, just bundle these together, drop the price, and you're getting a free gift with your purchase.
  6. 0:40Call to actionMark my words. If you still see a shopping cart above my name, you're gonna wanna run because these are selling like crazy.
Play video0:481.5k views
Statement5.4 s hook
“If you have poofy ass hair that looks like you got electrocuted after you let it air dry, I need you to look at my head right now.”
Script breakdown7 parts
  1. 0:00HookIf you have poofy ass hair that looks like you got electrocuted after you let it air dry, I need you to look at my head right now.
  2. 0:05DemoThis is what my natural hair wants to do. And this is my natural hair after I found the right product.
  3. 0:10ProblemSaw this girl on TikTok yapping about these three products that she started using because she was tired of her hair looking like a literal lions…
  4. 0:17DemoAnd when she said this routine bought her back an hour of her morning. Girl, I have never bought something so fucking fast. This curl cream, this…
  5. 0:34ProblemBut the results, let me tell you, I hate the feeling of product in my hair, but it's literally so soft and defined with no crunch at all.
  6. 0:40EvidenceI don't know what it is about this combination, but I'm not going back to air drying my hair without them right now. You're getting a free gift with…
  7. 0:46OfferI'm just saying, I linked the whole bundle right there.
Play video0:461.4k views
Statement2.9 s hook
“So you air dry your hair and it literally looks like you've been electrocuted.”
Script breakdown7 parts
  1. 0:00HookSo you air dry your hair and it literally looks like you've been electrocuted.
  2. 0:03DemoWhat if I told you you could air dry your hair like this? What they don't tell you is all this frizz is begging for moisture.
  3. 0:09EvidenceAfter a literal years of trial and error, I finally found a combination that delivers that moisture without weighing my hair down and without the…
  4. 0:17OfferAnd this is the one from Kitch that's clinically tested to enhance your hair softness by 35% in just an hour. And I go in with their Smoothing Air…
  5. 0:29DemoGonna help define your hair's natural texture while locking down all this poof and frizz for up to 24 hours. I know these bottles say damp or dry…
  6. 0:41OfferDrop the price and you're getting a free gift with your purchase.
  7. 0:44Call to actionSo if you want to snag yours, I'll drop the link down below.
Play video0:14526 views
Statement2.4 s hook
“I got curly hair and this is how I like to style it.”
Script breakdown4 parts
  1. 0:00HookI got curly hair and this is how I like to style it.
  2. 0:02DemoI just add a little bit of the kitsch air dry cream, which is formulated with Castor oil.
  3. 0:06EvidenceAnd that works out great for me because my hair is fine, so I can't have anything heavy.
  4. 0:10DemoIf you're lazy like me and don't want to do a whole lot of work to your curly hair, I've linked it below for you.
Play video1:00452 views
Statement4.6 s hook
“Loki. Despicable day at my big girl job today so we have a haul to make me feel better.”
Script breakdown4 parts
  1. 0:00HookLoki. Despicable day at my big girl job today so we have a haul to make me feel better.
  2. 0:05DemoDoes it count as poor decisions if it was free up TikTok? I think that first of all. Nipple pasties. One of my dresses last time I wore I had so…
  3. 0:24EvidenceIt smells super good but also it's been making my hair very sharp.
  4. 0:28DemoFiber powder for my coworker and it's peach mango flavored because he also is lactose intolerant. But he gets the kind of lactose intolerance where…
Play video0:195 views
Statement2.2 s hook
“Oh, my naturally curly hair.”
Script breakdown2 parts
  1. 0:01HookOh, my naturally curly hair.
  2. 0:03DemoJudges can't resist naturally curly hair. Nobody in the stands can see my naturally curly hair. Watch the curls. Have you ever met anyone before who…
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

6 found

Hooks that opened the top videos

  • “If you're still air drying your wavy, curly hair like this, you need to stop right now.”Statement4.4 sWatch1.5k views
  • “If you have poofy ass hair that looks like you got electrocuted after you let it air dry, I need you to look at my head right now.”Statement5.4 sWatch1.5k views
  • “So you air dry your hair and it literally looks like you've been electrocuted.”Statement2.9 sWatch1.4k views
  • “I got curly hair and this is how I like to style it.”Statement2.4 sWatch526 views
  • “Loki. Despicable day at my big girl job today so we have a haul to make me feel better.”Statement4.6 sWatch452 views
  • “Oh, my naturally curly hair.”Statement2.2 sWatch5 views

Sales

Sold per dayLighter bars are averages over several days.

Kitsch Smoothing Air Dry Cream with Castor Oil - Vegan & Cruelty-Free Formula for Frizz-Free Styling - 5 fl oz / 148 ml: sold per day

Total sold

Kitsch Smoothing Air Dry Cream with Castor Oil - Vegan & Cruelty-Free Formula for Frizz-Free Styling - 5 fl oz / 148 ml: total sold

Price

Kitsch Smoothing Air Dry Cream with Castor Oil - Vegan & Cruelty-Free Formula for Frizz-Free Styling - 5 fl oz / 148 ml: price

New reviews

Kitsch Smoothing Air Dry Cream with Castor Oil - Vegan & Cruelty-Free Formula for Frizz-Free Styling - 5 fl oz / 148 ml: new reviews per day
Last 7 days
91
Since Aug 15
1,146
Verified buyers
99%
Sold per review
11

Mousse & Gel

Rank by units sold
#7
Of 759 products
Price against the category
30% higher
Median $19.99

Selling about as much

KitschOfficial shop

Sold
2,393,057
Products
524
Followers
371,356
Videos
2,490
Rating
4.6
Reviews
149,134

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