Beauty & Personal CareSkincareFace Masks

Laneige Water Sleeping Mask, Korean Skincare, Brightening, Hydrating Overnight Mask

Rated 4.81,198 reviewsSold by Laneige US

No Score yetA product gets a Score after 4 weeks of review history.

Sold
536
Sold per day
+2
Price
$42.90
New reviews
–
Video views
809k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video

How similar products are sold

6 videos, 3 products
Usual openingStatement2 of 3 videos
Hook length4.4 sTypical
Deal mentioned at1:562 of 3 videos
Asks to buy at4:561 of 3 videos
Video length0:56Typical
Play video5:03176k views
Statement6.5 s hook
“I'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.”
Script breakdown19 parts
  1. 0:00HookI'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.
  2. 0:07DemoFor background, I'm in my upper 40s.
  3. 0:08EvidenceI've been a makeup artist for over 20 years. I started my own indie makeup line. I've tried pretty much everything.
  4. 0:15DemoThis is my opinion, so comment if you agree or if you disagree. Glossier: overrated. This is beginner makeup marketed as revolutionary. Very sheer…
  5. 1:33EvidenceIt adds steps without adding results. Underrated: CIELE coverage skincare SPF that actually works. Works amazing on mature skin.
  6. 1:42DemoNot because it's made for mature skin, but because the formulas are made so well. They don't cling to texture and they don't oxidise aggressively,…
  7. 2:13EvidenceI'm obsessed with their dream beam sunlit coverage. Smooth S P F. It's this thing. Also, they're coming out with something really great.
  8. 2:20DemoThese highlighters. The shiny Objects highlighters. Get ready guys, it's gonna be good. Overrated: the ordinary. This is advertised to be super…
  9. 3:09OfferThis brand has some of the least irritating retinols, peptides, and hydrators in the price category. Worth the hype: rhode.
  10. 3:16DemoNow you probably think I would say that this brand is overrated, but actually there's some products that I really like. And because they get so much…
  11. 3:32OfferA super accessible product, easy for everybody. I do think the lip glosses are a little overhyped, but they're not any worse than any of the other…
  12. 3:39DemoI mean, look, it's a marketing machine, but it's good. Some good stuff. Overrated: Wonderskin. Okay, it's definitely gimmicky. It's not bad. I just…
  13. 4:00ProblemBut listen, I don't wanna totally hate some really interesting things, but it's a gimmick. Whatever sells. Underrated, shall I say… The Sephora…
  14. 4:09DemoSephora actually has the best labs and data across all brands. I mean, they're the Wizard of Oz, really. They're basically duping luxury brands.…
  15. 4:19OfferEmbrace that it's actually pretty good quality and the deals are always amazing.
  16. 4:24DemoI mean, if you really wanted to get crafty, you could cut out the high end luxury brand and then put the sticker over the Sephora. I did that once…
  17. 4:33OfferEveryone's obsessed with the lip mask, and for good reason. Wear it overnight, then experiment and wear a cheaper one overnight. You will feel the…
  18. 4:43DemoThis product also made hydration forward skincare mainstream. Korean skincare, baby. Do you agree with me? Do you disagree with me? Listen, I'm…
  19. 4:56Call to actionIf we're gonna spend money, I love helping each other out so we don't waste Our money also comment Sephora haul for a link to shop my favourites.…
Laneige Lip Sleeping Mask, Hydrating and Nourishing Lip…
Play video0:561.6k views
Statement4.4 s hook
“I'm on my way home from getting a facial, but I'm going to rapid.”
Script breakdown4 parts
  1. 0:00HookI'm on my way home from getting a facial, but I'm going to rapid.
  2. 0:04DemoFive things that are worth your money for Amazon Prime Day. Amika Dry shampoo, Bondi Boost shampoo and conditioner for hair growth. Touchland hand…
  3. 0:43OfferBeats Studio Pro headphones sold out in arrow. Body mist, medicube, zero pore patches, good molecules, mandelic acid
  4. 0:52Demodifferent gel for acne. That's everything I can think of for now.
Laneige Lip Sleeping Mask, Hydrating and Nourishing Lip…

Hooks that opened them

  • “I'm in love with you.”Result first1.7 sWatch2.5M views
  • “I'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.”Statement6.5 sWatch176k views
  • “I'm on my way home from getting a facial, but I'm going to rapid.”Statement4.4 sWatch1.6k views

Sales

Sold per dayLighter bars are averages over several days.

Laneige Water Sleeping Mask, Korean Skincare, Brightening, Hydrating Overnight Mask: sold per day

Total sold

Laneige Water Sleeping Mask, Korean Skincare, Brightening, Hydrating Overnight Mask: total sold

Price

Laneige Water Sleeping Mask, Korean Skincare, Brightening, Hydrating Overnight Mask: price

Face Masks

Rank by units sold
#244
Of 709 products
Price against the category
111% higher
Median $20.34

Selling about as much

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