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Mellow Sleep | MellowSoft Hooded Robe – Double Sided Plush Fleece Loungewear, Ultra Soft Cloud Like Bathrobe Pajama Gown, Cozy Warm Robe for Home Relaxation, Lounge & Sleepwear

Womenswear & UnderwearWomen's Sleepwear & LoungewearBathrobes & Dressing Gowns

Mellow Sleep | MellowSoft Hooded Robe – Double Sided Plush Fleece Loungewear, Ultra Soft Cloud Like Bathrobe…

Rated 4.81,738 reviewsSold by Mellow Sleep

55
SkipPeaking

Not enough momentum

135 reviews this week, 114 last week

Odds of a breakout
12%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 24, 72 hours delayed. Get it live How it works
Sold
8,884
Sold per day
+72
Price
$55.99
29% off
New reviews
83
7 days
Video views
23k
9 videos
Creators
8
Found so far

Updated Oct 27, 2026

Videos selling this

9 videos
Usual openingStatement4 of 5 videos
Hook length3.3 sTypical
Asks to buy at0:214 of 5 videos
Video length0:31Typical
Play videoNo. 10:5618k views
Statement3.1 s hook
“Anything mellow, I say hello.”
Script breakdown3 parts
  1. 0:00HookAnything mellow, I say hello.
  2. 0:03EvidenceHaha, I get asked all the time about my robe that I wear every single day of my life. Remember when I told you that the only two things that I ever…
  3. 0:15DemoIt's mellow. It's a mellow road. It's worth it. So worth it that I got another one. And purple. Okay, it looks white on here, but it's lilac. Hang…
𝑇𝑎𝑘𝑎𝑟𝑎Oct 8
Play video0:311.2k views
Statement3.3 s hook
“You have been looking for the perfect cosy little gift for this holiday season.”
Script breakdown6 parts
  1. 0:00HookYou have been looking for the perfect cosy little gift for this holiday season.
  2. 0:03DemoThis is definitely one I would recommend. Girls, this is that viral robe from mellow. And if you know anything about mellow, you know their stuff is…
  3. 0:15EvidenceI am seriously obsessed. This is the size small, so keep in mind they do run a little bit oversized.
  4. 0:20DemoBut girls, I absolutely love this one. It is by far the nicest robe I've ever owned.
  5. 0:25Call to actionI'm gonna go ahead and link it below.
  6. 0:26DemoLike I said, this would make an awesome Christmas gift. Otherwise, ladies, just go ahead and treat yourself because you are gonna love it.
Syd || Mom Friendly Fashion ✨Oct 19
Play video0:39730 views
Problem first2.2 s hook
“Struggling to find that perfect Christmas gift for someone.”
Script breakdown3 parts
  1. 0:00HookStruggling to find that perfect Christmas gift for someone.
  2. 0:03DemoHear me out for a second. Girls, this super cosy rope from mellow. A bottle of wine, their favourite little chocolate treat. I don't know what girl…
  3. 0:35Call to actionSo in case you wanna check it out for yourself or gift it for somebody else, I'm gonna link it here.
Syd || Mom Friendly Fashion ✨Oct 21
Play video0:23571 views
Statement6.1 s hook
“There is absolutely nowhere else that I would rather be right now than in this mellow sleep robe.”
Script breakdown3 parts
  1. 0:00HookThere is absolutely nowhere else that I would rather be right now than in this mellow sleep robe.
  2. 0:06DemoI've kind of had a hard day, and this feels like I'm getting a hug from the coziest blanket. It is incredibly soft. And if I'm done people ing, I…
  3. 0:18Call to actionYou absolutely should be. Hopefully there's still some left in that orange shopping cart so you can grab one.
happyIDgirl_2Oct 20
Play video0:24494 views
Statement7.2 s hook
“The way the hood literally sits on your head, it is so convenient for someone that likes to wear slick bags and you don't want your hair to get messed up.”
Script breakdown4 parts
  1. 0:00HookThe way the hood literally sits on your head, it is so convenient for someone that likes to wear slick bags and you don't want your hair to get…
  2. 0:07DemoMaterial is super soft and plushy. It literally feels like a blanket as these really big deep pockets are gonna be perfect for throwing in your cell…
  3. 0:16Call to actionNothing's coming out of here, trust me. Mellow's always switching up their prices, so go ahead and click on that orange shopping cart. Hopefully…
  4. 0:22DemoThese are selling on quickly, so go ahead and take advantage!
LifeofyessOct 23
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

8 found

Hooks that opened the top videos

  • “Anything mellow, I say hello.”Statement3.1 sWatch18k views
  • “You have been looking for the perfect cosy little gift for this holiday season.”Statement3.3 sWatch1.2k views
  • “Struggling to find that perfect Christmas gift for someone.”Problem first2.2 sWatch730 views
  • “There is absolutely nowhere else that I would rather be right now than in this mellow sleep robe.”Statement6.1 sWatch571 views
  • “The way the hood literally sits on your head, it is so convenient for someone that likes to wear slick bags and you don't want your hair to get messed up.”Statement7.2 sWatch494 views

Sales

Sold per dayLighter bars are averages over several days.

Mellow Sleep | MellowSoft Hooded Robe – Double Sided Plush Fleece Loungewear, Ultra Soft Cloud Like Bathrobe Pajama Gown, Cozy Warm Robe for Home Relaxation, Lounge & Sleepwear: sold per day

Total sold

Mellow Sleep | MellowSoft Hooded Robe – Double Sided Plush Fleece Loungewear, Ultra Soft Cloud Like Bathrobe Pajama Gown, Cozy Warm Robe for Home Relaxation, Lounge & Sleepwear: total sold

Price

Mellow Sleep | MellowSoft Hooded Robe – Double Sided Plush Fleece Loungewear, Ultra Soft Cloud Like Bathrobe Pajama Gown, Cozy Warm Robe for Home Relaxation, Lounge & Sleepwear: price

New reviews

Mellow Sleep | MellowSoft Hooded Robe – Double Sided Plush Fleece Loungewear, Ultra Soft Cloud Like Bathrobe Pajama Gown, Cozy Warm Robe for Home Relaxation, Lounge & Sleepwear: new reviews per day
Last 7 days
83
Since May 12
1,203
Verified buyers
99%
Sold per review
5.1

Bathrobes & Dressing Gowns

Rank by units sold
#7
Of 577 products
Price against the category
52% higher
Median $36.92

Selling about as much

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