Beauty & Personal CareMakeup

MINERALIST® Lasting Eyeliner- Waterproof, vibrant long-lasting color

Rated 4.713 reviewsSold by Bare Minerals

No Score yetA product gets a Score after 4 weeks of review history.

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131
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Price
$28.95
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Updated Oct 14, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement5 of 8 videos
Hook length2.8 sTypical
Asks to buy at0:191 of 8 videos
Video length1:07Typical
Play video1:3016M views
Statement3.9 s hook
“If your eyeliner looks like this, but you want it like that, I got you. Come here.”
Script breakdown4 parts
  1. 0:00HookIf your eyeliner looks like this, but you want it like that, I got you. Come here.
  2. 0:04DemoSee how this one looks good when my eyes are closed, but once I open them, I look like a chingona. It's cause I have hooded eyes. I'm a hoodie. Not…
  3. 1:14EvidenceLike, do you see the difference?
  4. 1:17DemoBasically, you want to camouflage the liner into your lash line so that it looks like one line. Now just flick on your favorite mascara and you're…
gioDec 21
JUDYDOLL Ultra-Fine Liquid Eyeliner, Waterproof Liquid Eye…
Play video0:2511M views
Question2.7 s hook
“Your eyeliner turns into a smudged mess before noon?”
Script breakdown3 parts
  1. 0:00HookYour eyeliner turns into a smudged mess before noon?
  2. 0:03DemoThis is for you. Especially if you have watery or sensitive eyes. Most liners just can't keep up, but this gel eyeliner actually stays put. It…
  3. 0:21ProblemIf you're tired of constantly fixing your eyeliner, this is the upgrade you've been looking for.
24HR Waterproof Eyeliner Pencil with Sharpener…
Play video0:501.7M views
Statement2.1 s hook
“I wanna show you guys how pigmented this eyeliner is.”
Script breakdown6 parts
  1. 0:00HookI wanna show you guys how pigmented this eyeliner is.
  2. 0:02DemoIt's also the one I used on my wing. Hold up. I already have, like, half of it done, but I just looked at it and I was like, yeah, that's. That's a…
  3. 0:09EvidenceLike, when I tell you guys I've been using this, um, polito liner, and I cannot get it off, which, as an eyeliner girly, I love. I literally have to…
  4. 0:21DemoLike, after the shower, next morning, through everything, and I mean everything, this liner stays. And I'm like, I'm a liner girly through and…
  5. 0:33EvidenceLook at how dark that is and just look at the difference it makes on my eyes.
  6. 0:37DemoYeah, yeah, look at her. 10 out of ten.
Palladio Liner Obsessed Waterproof Gel Eyeliner Cosmetic…
Play video0:35933k views
Statement4.7 s hook
“I used to keep my eye makeup really simple because eyeliner was just too hard for me.”
Script breakdown3 parts
  1. 0:00HookI used to keep my eye makeup really simple because eyeliner was just too hard for me.
  2. 0:05DemoThen I finally found this amazing dual ended liner. One side is a fine tip, perfect for a quick clean wing. The other side comes with these cute…
  3. 0:33EvidenceI've been really enjoying experimenting with it lately.
ElaraMar 22
5Pcs Black Liquid Eyeliner Pencil Cosmetic Double Headed…
Play video1:40316k views
Statement6.4 s hook
“If your eyeliner still looks like this, but you need it like this, let me help you out please.”
Script breakdown4 parts
  1. 0:00HookIf your eyeliner still looks like this, but you need it like this, let me help you out please.
  2. 0:06DemoSee how this eye looks good when my eyes are closed, but once I open it, I look like a lechon. It's cause I have hooded eyes. I'm a hoodie. Well,…
  3. 0:19Call to actionI'mma just link it. Okay, so look directly into your mirror and keep your eyes as open as your. Twice that.
  4. 0:25DemoIt's cause you wanna know exactly how your eyeliner is gonna look while your eyes are open. So stare directly into your mirror. Start right at your…
gioMay 23
JUDYDOLL Ultra-Fine Liquid Eyeliner, Waterproof Liquid Eye…
Play video2:33293k views
Command2.9 s hook
“Say what you want about Huda, but her makeup is flawless.”
Script breakdown4 parts
  1. 0:00HookSay what you want about Huda, but her makeup is flawless.
  2. 0:03DemoI took notes, and we're going to recreate this look on my face. Her first step is to create a glowy base. I have the hue drop on me, which is…
  3. 1:07EvidenceI don't have pillow talk, so I'm using the same liquid highlighter from before to clean up.
  4. 1:12DemoThe only cream blush that I have that's in the Same orange hue. Is this one from Red Chamber? Then she goes back with the nose for the contour again…
CANMAKE Creamy Touch Liner - Hyper-Slim Tip Twist-Up Eye…
Play video1:24286k views
Statement2.7 s hook
“This is my tutorial for looking not that old.”
Script breakdown4 parts
  1. 0:00HookThis is my tutorial for looking not that old.
  2. 0:03DemoI hide it under makeup and trendy hairstyles. The exposed Japanese magazines in 90s. First is contour. I use Kouton Contour Liquid first, then…
  3. 0:45ProblemIf you know. You know for bottom lashes it's really hard to do.
  4. 0:48DemoPlace everything above the lashes except the last cluster. After I conceal the lips, I use a muted brown to blur out the edges, a velvet lip product…
CANMAKE Creamy Touch Liner - Hyper-Slim Tip Twist-Up Eye…

Hooks that opened them

  • “If your eyeliner looks like this, but you want it like that, I got you. Come here.”Statement3.9 sWatch16M views
  • “Your eyeliner turns into a smudged mess before noon?”Question2.7 sWatch11M views
  • “I wanna show you guys how pigmented this eyeliner is.”Statement2.1 sWatch1.7M views
  • “I used to keep my eye makeup really simple because eyeliner was just too hard for me.”Statement4.7 sWatch933k views
  • “If your eyeliner still looks like this, but you need it like this, let me help you out please.”Statement6.4 sWatch316k views
  • “Say what you want about Huda, but her makeup is flawless.”Command2.9 sWatch293k views
  • “This is my tutorial for looking not that old.”Statement2.7 sWatch286k views
  • “Hey, Nana, look at these glasses. Aren't they cute?”Question2.6 sWatch49k views

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Rank by units sold
#12,506
Of 22,946 products
Price against the category
94% higher
Median $14.90

Selling about as much

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