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MINIMELI 01 Light Natural Always-On Full Coverage Concealer Stick - Waterproof, Long-Lasting, Moisturizing Cosmetic for Sensitive Skin, Acne Coverage, Color Correcting Multi-Use Face Makeup for All Skin Types, Moisturize

Beauty & Personal CareMakeupConcealer & Foundation

MINIMELI 01 Light Natural Always-On Full Coverage Concealer Stick - Waterproof, Long-Lasting, Moisturizing…

Rated 4.3129 reviewsSold by BeautyLab

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
2,038
Sold per day
+0
Price
$14.40
New reviews
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Creators
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Updated Oct 21, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement5 of 8 videos
Hook length4 sTypical
Deal mentioned at0:544 of 8 videos
Asks to buy at0:214 of 8 videos
Video length0:51Typical
Play video1:551.6M views
Question7.1 s hook
“Hey, slow down when you're eating. Hey, ah, well, isn't that my ex wife and her comedian husband?”
Script breakdown14 parts
  1. 0:00HookHey, slow down when you're eating. Hey, ah, well, isn't that my ex wife and her comedian husband?
  2. 0:08DemoWhat's up? Where? What? Why does it feel like she's getting prettier lately? Oh, come on.
  3. 0:13Call to actionStop it. Hurry up. Wipe your mouth, will you? You're a flight attendant after all.
  4. 0:17DemoIf my ex wife sees you like this, she'll just laugh at me again.
  5. 0:20ProblemDon't worry, I won't embarrass you. Didn't I bring this?
  6. 0:25DemoBut my ex always used high end makeup removers. Is this one any good? Who still uses liquid foundation these days? It's greasy and heavy. Let me…
  7. 0:51EvidenceSkin is so dry. Dove Serum just creases and makes my skin flaky. Look at this. It's so thin. Just a quick swipe and it's done.
  8. 0:58DemoWait a minute. Oh,
  9. 1:02Evidencesee how well my blemishes and imperfections are covered and how incredibly moisturized my skin is? Hey, you know what? It actually looks pretty…
  10. 1:11DemoOf course. And let me tell you, ever since I started using this, I don't even need lotion or face cream anymore.
  11. 1:17OfferThis foundation stick is 90% serum. One stick takes care of everything.
  12. 1:21DemoIt saves me a lot of money on all those bottles and jars. See? How much money I'm saving you? What? You're right, honey. Your skin really does look…
  13. 1:44Call to actionThat's really impressive. Hey, since this is so good, where did you buy it?
  14. 1:47DemoI'll get you a few more just from Vivie's live stream. It's only a few dozen un and they even ship it to your door for free. Look at your ex wife.
Mseason0Dec 6
QIANWHITE Korean Waterproof Foundation Stick - Radiant…
Play video0:4241k views
Result first3.8 s hook
“I feel like everyone has already tried foundation sticks - except me So let 's fix that Here' s my honest review.”
Script breakdown4 parts
  1. 0:00HookI feel like everyone has already tried foundation sticks - except me So let 's fix that Here' s my honest review.
  2. 0:04DemoThis is a foundation stick from QianWhite In my opinion it 's a very compact and convenient format. Everything lined up perfectly and the shade…
  3. 0:33EvidenceI add a bit of eye makeup and here 's the final result, By the way, after filming this video, I went to the gym so the hard test is officially passed.
  4. 0:39DemoIf you want to try it, check out this foundation stick in the TikTok Shop. Under this video.
MADINA💋Jan 18
QIANWHITE Korean Dual-Ended Concealer Stick with Brush…
Play video0:5912k views
Question3.7 s hook
“Do you like to leave your skin with a finish?”
Script breakdown4 parts
  1. 0:00HookDo you like to leave your skin with a finish?
  2. 0:05DemoTerminal? Right? Very nice, do not let the imperfections be seen.
  3. 0:10Call to actionWell look, you have to buy this.
  4. 0:13DemoThis is skin friendly and is formulated with skin-feeding ingredients. This is waterproof and resists sweat. Look, here's the motica, here is the…
Elizabeth GonzálezFeb 12
MINIMELI Always-on Full Coverage Creamy Foundation…
Play video1:20712 views
Statement1.7 s hook
“Hey honey, honey, honey, come here, try this.”
Script breakdown10 parts
  1. 0:00HookHey honey, honey, honey, come here, try this.
  2. 0:02DemoThis works great. Seriously, dude, put on your glasses before you start talking. What? Oh, oh, miss, I'm so sorry I had it backwards. Are you blind…
  3. 0:21EvidenceHey, wait, my wife has very sensitive skin. You can't just use random cosmetics on her.
  4. 0:25DemoExactly. Oh, miss, I see your complexion is a bit dull. Let me use the serum foundation on you to help brighten it up. These ingredients are gentle.…
  5. 0:54OfferLet me tell you, it's packed with 90% essence ingredients so you just need to brush on a thin layer. It gives you a healthy glow, right?
  6. 1:02EvidenceIt's actually pretty good, but my wife's face gets sweaty really easily so it won't smudge, will it?
  7. 1:07DemoDon't worry, it forms a Film depending on the environment. That's great. You really know your stuff. Yeah. So is this expensive?
  8. 1:13OfferIt's affordable. We're running a promotion.
  9. 1:15DemoI'll take a few. It really is nice.
  10. 1:18Call to actionGive me some more. Buy a few more. I'll buy it.
Mseason0Oct 19
QIANWHITE Korean Waterproof Foundation Stick - Radiant…
Play video1:21581 views
Statement3.4 s hook
“I've just landed and you're telling me you're calling off the wedding.”
Script breakdown5 parts
  1. 0:00HookI've just landed and you're telling me you're calling off the wedding.
  2. 0:04DemoNo, seriously, what have you been doing? Did you already agree to it? Let me ask you some. Are you telling me now that you have no money? What about…
  3. 0:54OfferBecause it's made with 90% essence ingredients.
  4. 0:57DemoI feel like this is actually pretty hydrating. It uses natural beeswax film forming technology, making it water, sweat and smudge proof. You'll see…
  5. 1:14OfferHow much is this? It's affordable, currently discounted and ships for free. Hey, miss, I'll just give this to you. Thank you. Have a great day.
Mseason0Oct 17
QIANWHITE Korean Waterproof Foundation Stick - Radiant…
Play video0:33487 views
Statement10.4 s hook
“if you don't have time for makeup don't worry because this is all you have to do cause this is what they're doing in Korea this is a concealer foundation stick look at how smooth that is”
Script breakdown3 parts
  1. 0:00Hookif you don't have time for makeup don't worry because this is all you have to do cause this is what they're doing in Korea this is a concealer…
  2. 0:10Demoall you're gonna do flip it over to the other side and you're just gonna swipe with the brush that it comes with look at that coverage it is so…
  3. 0:22Evidencething to keep in my car so when I need to get ready last minute I mean look how this eye looks so bright and look at this eye how it looks so sad…
Seraphine_LaceOct 26
Dual-Ended Full Coverage Foundation Stick - 6-Color…
Play video0:36225 views
Statement10.9 s hook
“if you don't have time for makeup don't worry cause this is literally what they're doing in Korea this is a concealer slash foundation stick you just flip it over to the other side and you're just gonna swipe like this…”
Script breakdown3 parts
  1. 0:00Hookif you don't have time for makeup don't worry cause this is literally what they're doing in Korea this is a concealer slash foundation stick you…
  2. 0:11Demopretty on the go without even having to physically touch your face look how it just glides onto the skin like butter it covers up all my dark…
  3. 0:29Call to actionI am telling you this stick is so affordable right now I don't know if it's like a glitch or something but hurry up and get it cause once you see…
Anne Koii | Beauty&Self CareOct 21
Dual-Ended Full Coverage Foundation Stick - 6-Color…

Hooks that opened them

  • “Hey, slow down when you're eating. Hey, ah, well, isn't that my ex wife and her comedian husband?”Question7.1 sWatch1.6M views
  • “I feel like everyone has already tried foundation sticks - except me So let 's fix that Here' s my honest review.”Result first3.8 sWatch41k views
  • “I wanted to reject him. I wanted to bring him to his knees.”Statement4.2 sWatch18k views
  • “Do you like to leave your skin with a finish?”Question3.7 sWatch12k views
  • “Hey honey, honey, honey, come here, try this.”Statement1.7 sWatch712 views
  • “I've just landed and you're telling me you're calling off the wedding.”Statement3.4 sWatch581 views
  • “if you don't have time for makeup don't worry because this is all you have to do cause this is what they're doing in Korea this is a concealer foundation stick look at how smooth that is”Statement10.4 sWatch487 views
  • “if you don't have time for makeup don't worry cause this is literally what they're doing in Korea this is a concealer slash foundation stick you just flip it over to the other side and you're just gonna swipe like this…”Statement10.9 sWatch225 views

Sales

Sold per dayLighter bars are averages over several days.

MINIMELI 01 Light Natural Always-On Full Coverage Concealer Stick - Waterproof, Long-Lasting, Moisturizing Cosmetic for Sensitive Skin, Acne Coverage, Color Correcting Multi-Use Face Makeup for All Skin Types, Moisturize: sold per day

Total sold

MINIMELI 01 Light Natural Always-On Full Coverage Concealer Stick - Waterproof, Long-Lasting, Moisturizing Cosmetic for Sensitive Skin, Acne Coverage, Color Correcting Multi-Use Face Makeup for All Skin Types, Moisturize: total sold

Price

MINIMELI 01 Light Natural Always-On Full Coverage Concealer Stick - Waterproof, Long-Lasting, Moisturizing Cosmetic for Sensitive Skin, Acne Coverage, Color Correcting Multi-Use Face Makeup for All Skin Types, Moisturize: price

Concealer & Foundation

Rank by units sold
#199
Of 719 products
Price against the category
26% lower
Median $19.50

Selling about as much

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