Beauty & Personal CareMakeupBB & CC Creams

Missha Perfect Cover Serum B.B Cream, No. 23 Natural Beige, 1.18 fl oz (35 ml)

Rated 4.652 reviewsSold by iHerb

No Score yetA product gets a Score after 4 weeks of review history.

Sold
233
Sold per day
+0.7
Price
$32.44
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Updated Oct 24, 2026

How similar products are sold

8 videos, 3 products
Usual openingStatement4 of 8 videos
Hook length3.6 sTypical
Deal mentioned at0:343 of 8 videos
Asks to buy at1:533 of 8 videos
Video length1:48Typical
Play video2:1218M views
Question5.9 s hook
“Do you use your fingers? I use my fingers for a lot of things, but today I'm using it for makeup.”
Script breakdown4 parts
  1. 0:00HookDo you use your fingers? I use my fingers for a lot of things, but today I'm using it for makeup.
  2. 0:06DemoHey guys, do you wanna know the secret of looking like you don't have no makeup on? Well, I don't have no makeup on right now, but I have a little…
  3. 1:53Call to actionBuy it, get it.
  4. 1:54DemoAnd there's a lot of varieties of colors or you can even mix the colors. Look how beautiful. Look how, and it's so light. I feel like I have, I feel…
[Cardi B's PICK] M Perfect Cover Serum BB Cream (35ml)…
Play video1:288.6M views
Question3.4 s hook
“Because why do people not talk about how there's literally no makeup made for people with acne?”
Script breakdown8 parts
  1. 0:03HookBecause why do people not talk about how there's literally no makeup made for people with acne?
  2. 0:06DemoIt all makes your skin look so textured, so oily, so gross, so cakey.
  3. 0:09OfferOr it's like $60 for this tiny little thing that will not last you very long. Literally stopped wearing makeup because of this. But I realised that…
  4. 0:20DemoJust look at how this stuff literally melts into my face like a filter. It covers all the redness and it literally looks like skin. And just like…
  5. 0:57OfferLike what? This is what made me realise we are getting scammed in America because tell me how this is literally $12 and my favourite makeup product…
  6. 1:07EvidenceLiterally cannot get over how good this looks on my skin.
  7. 1:10DemoIt looks like skin, but perfect skin. Telling you if you have redness, textured skin, acne prone skin, bumpy, dry, cakey looking skin, get Korean…
  8. 1:20OfferI'm gonna have this linked right here for you guys cause I don't gate keep and for $12 this is better than any drugstore product you can get for…
[MISSHA Official] M Perfect Cover BB Cream SPF 42…
Play video3:38271k views
Statement3.8 s hook
“I think my late uncle was taken by a Siren in the Caribbean waters in Haiti.”
Script breakdown7 parts
  1. 0:00HookI think my late uncle was taken by a Siren in the Caribbean waters in Haiti.
  2. 0:04DemoGet unready with me while I tell you guys a story. What made it to Siren TikTok? You guys are wondering how my skin looks so dewy. I'm actually…
  3. 1:30EvidenceYou guys are always asking me how I get my skin so clear. G U. Toner pads.
  4. 1:33DemoThese will wash away any acne or hyperpigmentation that you have. Oh, my gosh. Anyway, y'all. Sorry. So basically, they are out on the sea at night,…
  5. 2:47EvidenceAfter they did everything they could, my grandmother finally gave up with the search, and she went to the ocean every night for months with a towel…
  6. 2:57DemoNow, I wish my grandmother was alive today to tell me whether or not she did that because she thought it was sirens. Because it's actually really…
  7. 3:29Call to actionAnyway, y'all, as always, make sure you like and follow and comment down below what you think. If y'all want any of the things I use for my…
[Cardi B's PICK] M Perfect Cover Serum BB Cream (35ml)…
Play video2:02231k views
Question1.6 s hook
“Am I in the wrong for ignoring our friend?”
Script breakdown9 parts
  1. 0:00HookAm I in the wrong for ignoring our friend?
  2. 0:02DemoOn our trip to Mexico, my friends and I plan a trip to Cancun Dream Nature Resort and spa. We all wanted to drink, eat, dance, and relax on the…
  3. 0:31ProblemTo say I was annoyed was an understatement, but I sucked it up. I still had two friends who were going child free and had no intention of changing…
  4. 0:38DemoMy two other friends and I drank, we ate amazing food, we danced all night, and spent the day at the beach.
  5. 0:42ProblemThe friend with the kid expressed her frustration about the rest of us doing what we wanted and she couldn't. My response was pretty much, well,…
  6. 0:54EvidenceMultiple times, but her response was always, I can't, my kid wants to go.
  7. 0:57DemoSo there was definitely tension between the three of us and heard the entire trip. When we were making our long way back home, all three of us got…
  8. 1:33ProblemExpecting us to be fine with the fact that you guys dropped it on us that your child was coming a week before we were leaving, and then expecting us…
  9. 1:45Demonot ours. I'd understand if something came up and She had no choice but to bring her kid. Shit happens, people cancel. But that was not the case.…
GeeMar 16
Missha M Perfect Cover B.B Cream, SPF 42 PA+++, No. 25 Warm…
Play video1:07141k views
Statement2.3 s hook
“I got a new glow hack. Let me find you guys a better one.”
Script breakdown6 parts
  1. 0:00HookI got a new glow hack. Let me find you guys a better one.
  2. 0:02DemoMisha just dropped a new glow line, and I'm so excited to tell y'all about it. So remember this video? The glow was chef's kiss, but they just…
  3. 0:24EvidenceI get so many compliments on my skin. I had to gatekeep this and test it out. I'm gonna use my Misha BB cream. This is color 33. Now look how this…
  4. 0:37DemoThat looks like a filter. Light to medium coverage so it's not cakey. It does not feel like I have on makeup. And then I like to keep this in my…
  5. 0:59EvidenceWhat I've been doing is spraying this on, like, a serum and wearing it at night like a face mask.
  6. 1:05Call to actionClick the orange shopping cart because the girls are finding out about it. You're welcome.
[Cardi B's PICK] M Perfect Cover Serum BB Cream (35ml)…
Play video1:0958k views
Command7.4 s hook
“Get ready with me to cosplay as a functioning adult in society, starting with these Dr. Murad and eye patches, because if I can't fix my sleep schedule, I can at least hide the evidence.”
Script breakdown6 parts
  1. 0:00HookGet ready with me to cosplay as a functioning adult in society, starting with these Dr. Murad and eye patches, because if I can't fix my sleep…
  2. 0:07DemoFollowed by Clinique's moisture surge cause apparently it's not socially acceptable to peel like a day old croissants.
  3. 0:12EvidenceAnd this was the exact moment my frontal lobe developed because why wasn't my hair pulled back in the first place?
  4. 0:16DemoAnd since only Pete Davidson can pull off butthole eyes, I'm applying Stila Liquid Eyeshadow for a quick wash of color. This Doctor Malcolm Multi…
  5. 0:34OfferSpeaking of which, let me put the color back in my face after seeing my psceg $400 for makeup tutorial to cry for help real quick.
  6. 0:40DemoThank god. This House Labs blush is like CPR. It gives me life. Now I'm doubting fake freckles because according to Google, the average adult leaves…
[Cardi B's PICK] M Perfect Cover Serum BB Cream (35ml)…
Play video1:339.4k views
Statement4.8 s hook
“Hello, hello, hello. I'm gonna do another. Another ASMR tiktok shop haul.”
Script breakdown9 parts
  1. 0:00HookHello, hello, hello. I'm gonna do another. Another ASMR tiktok shop haul.
  2. 0:05EvidenceI got this five pack of.
  3. 0:14DemoAnd they're so cozy, which I love because I like to stay comfortable all the time. So really like these. And they go with everything, so that's…
  4. 0:28EvidenceAnd it has, I think, forty two SPF in it. I've had this before, love it. I've repurchased it multiple times.
  5. 0:36DemoI definitely like this one more than the blue. I mean, the purple one. The purple one. The purple one and. And the four C, which is a clarifying…
  6. 0:56EvidenceSo I got that. And then I got these for my dad. My dad fell twice during the snowstorm on the ice.
  7. 1:05DemoSo I was like, yeah, you need some shoes with some better traction. Traction, traction.
  8. 1:10EvidenceSo I got these for my dad so he doesn't break his hip. So you're welcome, dad. And then, then. Then I got my mother, my mother, my mother, my…
  9. 1:25DemoAnd whenever i'm there, she's like, this is my blanket. So I got myself a blanket for her house. It's super cozy, super cute. And it comes in all…
[MISSHA Official] M Perfect Cover BB Cream SPF 42…
Play video2:337.8k views
Statement2.4 s hook
“It's time for our weekly TikTok Shop sample haul.”
Script breakdown10 parts
  1. 0:00HookIt's time for our weekly TikTok Shop sample haul.
  2. 0:03DemoWe have some good samples today, so let's get right into it. Starting off, we have two pairs of press on nails. The first ones are from Nail Vest.…
  3. 0:11EvidenceI love these, and these will probably be my next set that I wear.
  4. 0:14DemoAnd then our next set is from Knock Knock Nails, and they are also green. These are also so pretty, and I love the gold accents. They also included…
  5. 1:32OfferAs you can see, I have gone a little overboard because this is so pigmented, but I got the shade that's always sold out, harmony. It's so creamy and…
  6. 1:39DemoIf you're looking for a new bronzer, I highly recommend this one. Next I got two samples from Biossance. First I got this brightening eye serum. I…
  7. 1:53EvidenceI've seen really good reviews about this, so I'm also excited to try this. It Looks really good, though.
  8. 1:57DemoContinuing with our makeup and skincare, I also got this Misa BB cream.
  9. 2:01EvidenceI have tried some of their products in the past and I really like them.
  10. 2:04DemoSo it's basically like a foundation, just like a little bit lighter coverage, which is perfect for me, cause if I wear foundation, I usually like…
[MISSHA Official] M Perfect Cover BB Cream SPF 42…

Hooks that opened them

  • “Do you use your fingers? I use my fingers for a lot of things, but today I'm using it for makeup.”Question5.9 sWatch18M views
  • “Because why do people not talk about how there's literally no makeup made for people with acne?”Question3.4 sWatch8.6M views
  • “I think my late uncle was taken by a Siren in the Caribbean waters in Haiti.”Statement3.8 sWatch271k views
  • “Am I in the wrong for ignoring our friend?”Question1.6 sWatch231k views
  • “I got a new glow hack. Let me find you guys a better one.”Statement2.3 sWatch141k views
  • “Get ready with me to cosplay as a functioning adult in society, starting with these Dr. Murad and eye patches, because if I can't fix my sleep schedule, I can at least hide the evidence.”Command7.4 sWatch58k views
  • “Hello, hello, hello. I'm gonna do another. Another ASMR tiktok shop haul.”Statement4.8 sWatch9.4k views
  • “It's time for our weekly TikTok Shop sample haul.”Statement2.4 sWatch7.8k views

Sales

Sold per dayLighter bars are averages over several days.

Missha Perfect Cover Serum B.B Cream, No. 23 Natural Beige, 1.18 fl oz (35 ml): sold per day

Total sold

Missha Perfect Cover Serum B.B Cream, No. 23 Natural Beige, 1.18 fl oz (35 ml): total sold

Price

Missha Perfect Cover Serum B.B Cream, No. 23 Natural Beige, 1.18 fl oz (35 ml): price

BB & CC Creams

Rank by units sold
#70
Of 563 products
Price against the category
150% higher
Median $12.99

Selling about as much

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