Beauty & Personal CareHaircare & StylingShampoo & Conditioner

normcore | signature conditioner

Rated 4.91,145 reviewsSold by AMIKA:

No Score yetA product gets a Score after 4 weeks of review history.

Sold
302
Sold per day
+1
Price
$20
New reviews
–
Video views
3.8k
1 video
Creators
1
Found so far

Updated Oct 22, 2026

Videos selling this

1 video
Play videoNo. 10:203.8k views
Statement3.4 s hook
“I just took out my sewing, so let's do a wash day with all Amika products.”
Script breakdown3 parts
  1. 0:00HookI just took out my sewing, so let's do a wash day with all Amika products.
  2. 0:04DemoAnd yes, they are coming to Ulta Beauty. I started with the signature shampoo to give my scalp a much needed cleanse while not overly stripping my…
  3. 0:15EvidenceLast but not least, I let the nourishing mask sit in my hair for about an hour and left my hair super soft but also very shiny.
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

1 found

Hooks that opened the top videos

  • “I just took out my sewing, so let's do a wash day with all Amika products.”Statement3.4 sWatch3.8k views

How similar products are sold

2 videos, 1 product
Usual openingStatement2 of 2 videos
Hook length3.1 sTypical
Video length0:42Typical
Play video1:03278k views
Statement2.8 s hook
“This is what we use to wash our hair.”
Script breakdown5 parts
  1. 0:03HookThis is what we use to wash our hair.
  2. 0:06DemoDouble wash your hair. So what I like to do is wash it with this first and then this second. It's like the same thing. Whenever you wash your face,…
  3. 0:44EvidenceI've been using this for three years or four years now. My skin that.
  4. 0:52ProblemNo more loofas, guys, come on. It was a lot of bacteria. Let's get that in our head. My man use the loofas still. He's a man. They don't get it.
  5. 1:01EvidenceHowever, I use this.
normcore | signature shampoo
Play video0:203.8k views
Statement3.4 s hook
“I just took out my sewing, so let's do a wash day with all Amika products.”
Script breakdown3 parts
  1. 0:00HookI just took out my sewing, so let's do a wash day with all Amika products.
  2. 0:04DemoAnd yes, they are coming to Ulta Beauty. I started with the signature shampoo to give my scalp a much needed cleanse while not overly stripping my…
  3. 0:15EvidenceLast but not least, I let the nourishing mask sit in my hair for about an hour and left my hair super soft but also very shiny.
normcore | signature shampoo

Hooks that opened them

  • “This is what we use to wash our hair.”Statement2.8 sWatch278k views
  • “I just took out my sewing, so let's do a wash day with all Amika products.”Statement3.4 sWatch3.8k views

Sales

Sold per dayLighter bars are averages over several days.

normcore | signature conditioner: sold per day

Total sold

normcore | signature conditioner: total sold

Price

normcore | signature conditioner: price

Shampoo & Conditioner

Rank by units sold
#658
Of 874 products
Price against the category
31% lower
Median $29

Selling about as much

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