Beauty & Personal CareMakeupMakeup Base and Primers

Palladio I'm Glowing Illuminating Makeup Primer - Gluten-Free Pearly Pink Face Base for Adults (Normal Skin)…

Rated 4.545 reviewsSold by Palladio

No Score yetA product gets a Score after 4 weeks of review history.

Sold
394
Sold per day
+1
Price
$19.49
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Updated Oct 22, 2026

How similar products are sold

8 videos, 5 products
Usual openingQuestion4 of 8 videos
Hook length2.6 sTypical
Deal mentioned at0:312 of 8 videos
Asks to buy at0:526 of 8 videos
Video length1:21Typical
Play video0:4914M views
Statement2.8 s hook
“That girl said that this is an espresso shot for your under eyes.”
Script breakdown4 parts
  1. 0:00HookThat girl said that this is an espresso shot for your under eyes.
  2. 0:03DemoShe was not lying. Look at this. This is the under eye cream from Paladio Beauty.
  3. 0:07Call to actionIt's not powdery, and what you do is you just tap it underneath your eye and rub it in. Like, look at that difference.
  4. 0:16DemoThat is insane. As caffeine in it, so it helps plump up your eye just like an under eye cream does, but also covers, like, a color corrector. This…
Palladio Under Eye Brightener Concealer & Foundation…
Play video7:14267k views
Command2.4 s hook
“Get ready with me to go to a brunch event.”
Script breakdown29 parts
  1. 0:00HookGet ready with me to go to a brunch event.
  2. 0:03EvidenceI haven't been styling my hair in a while, like, not blow drying it or curling it or anything, and it felt so good to finally do it today.
  3. 0:10DemoI also did a purple shampoo and conditioner when I was in the shower, so my blond highlights are looking a very icy right now.
  4. 0:16EvidenceI'm loving it. For my skin, I'm starting with the Dibs Love Beam Perfector. My skin is pretty clear right now. I was just in New Zealand and Fiji…
  5. 0:33DemoThis one's, like, a little bit too dark. It is looking like peanut butter right now, but once I blend it out, it should look better. This is the BK…
  6. 0:44Call to actionI will link any brushes that I use that are on shop in this video. Okay, that is much better.
  7. 0:50DemoMy grays are just, like, absolutely shining today. Normally, I will go in with a tinted brow gel and just kind of blend them through so they don't…
  8. 1:30ProblemUm, I was, like, really struggling with anxiety for the past probably two years.
  9. 1:35DemoA lot of times when I would be invited to these types of events, I just didn't have the energy to go. But I've honestly been feeling so great about…
  10. 1:47EvidenceSo I've been wanting to do more, go to more thing things like meet new people again, which is really fun. This is the dibs duo stick.
  11. 1:55DemoThis is shade two bibs duo 15 brush to blend.
  12. 2:00EvidenceI'm using the angled fluffy side, and I'm just lightly tapping this into my cheek.
  13. 2:04DemoI have guys at my house right now who are remodeling my garage, which I'm so freaking excited about. Connor and I moved into this house in July…
  14. 2:46EvidenceSo I have this place. They're called Inspired Closets that are coming in to do custom cabinetry in the garage, which shout out to my friend Nancy.
  15. 2:54DemoIf you guys have followed me for a long time, I used to work with Nancy, um, to plan my original fun on weekdays events. She is running their social…
  16. 3:05EvidenceIf you're watching this video right now, I'm setting my under eyes with the Charlotte Tilbury Flawless Press Powder, and then I'm using the BK…
  17. 3:14DemoThis is a good, fluffy, tapered brush. There is no filter on this video.
  18. 3:18EvidenceLike, I genuinely cannot believe that my skin looks like this. Here it is with the filter. I haven't gotten anything done to my skin. I haven't done…
  19. 3:27DemoLike, I very clearly have wrinkles. 1:11 Brush, Kosas Blush in the shade. Hype! I did Get one syringe of volbella lip filler about 3 ish weeks ago.…
  20. 3:42EvidenceI haven't colored my hair in about four months.
  21. 3:45DemoI do have a hair appointment on Thursday, and I'm not covering any of my grays. We are just going to take some of this natural lightness and bring…
  22. 4:50EvidenceI've been trying to just grow them out to reshape them. So I've been trying to grow them closer and then also grow the underneath.
  23. 4:57DemoThat I can take off a little bit of the ridge on the top so they're not so arched. Like, for the longest time, my eyes were so. So art for my eyes.…
  24. 5:11EvidenceAnother fun thing is I've been kind of redecorating the house a little bit.
  25. 5:14DemoSo I just got new kitchen pendants, and my new dining table chandelier should either arrive, like, today or sometimes throughout the rest of the…
  26. 6:08EvidenceI use this tiny little pencil from Anastasia Beverly Hills, the Brow Wiz. This is just my all time favorite for lips.
  27. 6:14DemoLet's do the Kosas liner in the shade beyond.
  28. 6:17EvidenceI've had lip filler before, but last time I did it was September of 2023, so I'm not really used to having, like, full lips yet. Normally, I would…
  29. 6:29Demowhen I overline, sometimes I'm like, whoa, that's just too much. See what I mean? They look a little crazy. Using the new dibs Lip Jam. This is the…
DIBS Beauty LoveBeam Perfector | 3-in-1 Illuminating Face…
Play video7:3134k views
Statement1.8 s hook
“TikTok has just been throwing.”
Script breakdown10 parts
  1. 0:00HookTikTok has just been throwing.
  2. 0:02DemoI hit myself in the glasses. Throwing coupons at me. So I was perusing their items, and I was like, what can I get? And I noticed that a whole bunch…
  3. 2:14EvidenceI got this liquid blursh in the color drip drip, and it is silver. I like this brand.
  4. 2:20DemoI like this brand. They're thinking outside of the dang box. I'm assuming blushes like a highlighter, cause that's where I'm gonna put it. Oh,…
  5. 3:15EvidenceHere is the I'm a mother, and I've had no sleep for the past seven years.
  6. 3:18DemoAnd here is the. Oh, look, I'm a bright, shiny little angel girl. Checking on the last lip gloss before I put on the new lip gloss. It still has the…
  7. 4:56EvidenceAnd I've been on the hunt for a white concealer.
  8. 4:59DemoLike, I have white, powerful concealer for a very long time. So we're gonna go a little extreme with this. I'm gonna do, like, a nice little V here,…
  9. 7:15ProblemThe lip gloss. The color was a little basic for me, but that was, like, my only complaint. It's not that I hated it. It's just, like, I would never…
  10. 7:22DemoLiterally everything else I tried, I liked. And with that. That was a long video. Uh, y'all have a great rest of your day, night, whatever time you…
Glow Goo Illuminating Lightweight Hydrating Dewy Radiant…
Play video1:065.4k views
Question3.3 s hook
“You want flawless skin in three seconds?”
Script breakdown5 parts
  1. 0:01HookYou want flawless skin in three seconds?
  2. 0:04DemoI got you. This is the Palladio Foundation Primer, and it is not only a primer, but it's gonna be your new secret weapon because it smooths…
  3. 0:42EvidencePlus, it calms sensitive skin, and I have Lupus, so my skin's always reactive, but this actually calms it.
  4. 0:51DemoI dap this product as one of the best products of makeup products of 2025.
  5. 0:59Call to actionAnd if your life's a mix of beauty, skincare, and chaos, baby, you're home. Tap that follow button.
Palladio Cosmetic Makeup Foundation Primer - Lightweight…
Play video1:251.9k views
Question5.5 s hook
“Girls over 40, let's set our expectations for our under eyes. Okay?”
Script breakdown4 parts
  1. 0:00HookGirls over 40, let's set our expectations for our under eyes. Okay?
  2. 0:06DemoI'm 59 years old, and when we talk about concealers or under eye brighteners, things that are going to cancel out your dark circles or things like…
  3. 1:17Call to actionHoney, go get the Philly fill for that, not this. So end of story.
  4. 1:21DemoMake sure you are prepping your under eyes before concealer and before color corrector.
Palladio Under Eye Brightener Concealer & Foundation…
Play video1:16926 views
Question4.2 s hook
“See the difference between the pink and the medium nude and the Palladio under eye corrector?”
Script breakdown6 parts
  1. 0:00HookSee the difference between the pink and the medium nude and the Palladio under eye corrector?
  2. 0:04DemoA lot of you love this product. This product is amazing for multiple reasons.
  3. 0:08OfferNot only is it super duper affordable and doesn't cling to pores, wrinkles, cracks, crevices, but this is a straight up color corrector.
  4. 0:16DemoSo what it's doing is it's actually color correcting, brightening the under eye and covering everything that you need it to cover. This is the pink.…
  5. 1:10Call to actionThis is one of my favorite color correctors I've linked Them down below.
  6. 1:13DemoBut what do you like? Pink or medium nude? Let me know.
Palladio Under Eye Brightener Concealer & Foundation…
Play video1:03592 views
Question2.4 s hook
“Is it Paladio or Paladio? I don't know.”
Script breakdown11 parts
  1. 0:00HookIs it Paladio or Paladio? I don't know.
  2. 0:02DemoJust make sure you're getting the one that says soft pink, cause that's the one that works the best.
  3. 0:05Call to actionAnd then I want you to check this out.
  4. 0:07DemoIf you were just by this brush, that's what you'd be getting here. If you were just by this under eye brightener, that's what you'd be getting right…
  5. 0:13Call to actionBut this, this is what you're getting when you buy it together. Now it's just a little dabble, do you.
  6. 0:18DemoYou're just gonna put this under your eye and it instantly brightens. Like, I don't know if I've ever used an under eye brightener that works this…
  7. 0:36EvidenceI have worn this all day and it does not crease, it doesn't make those little lines, it doesn't do anything weird or cakey under there.
  8. 0:44DemoAnd I actually have gotten to where I like to take a little bit and bring it up on my eyelids. Cause my eyelids always had that kind of like dark…
  9. 0:55Call to actionThis is such a good deal when you buy it with a brush and you can put it on with your finger.
  10. 0:59DemoAnd I kind of like to blend mine with my finger a little bit.
  11. 1:01OfferBut it definitely works better with the brush and you're definitely getting the better deal.
Palladio Under Eye Brightener & Shadow Brush Set…

Hooks that opened them

  • “That girl said that this is an espresso shot for your under eyes.”Statement2.8 sWatch14M views
  • “Get ready with me to go to a brunch event.”Command2.4 sWatch267k views
  • “TikTok has just been throwing.”Statement1.8 sWatch34k views
  • “You want flawless skin in three seconds?”Question3.3 sWatch5.4k views
  • “Girls over 40, let's set our expectations for our under eyes. Okay?”Question5.5 sWatch1.9k views
  • “See the difference between the pink and the medium nude and the Palladio under eye corrector?”Question4.2 sWatch926 views
  • “Okay, let's talk about the comment.”Statement1.2 sWatch607 views
  • “Is it Paladio or Paladio? I don't know.”Question2.4 sWatch592 views

Sales

Sold per dayLighter bars are averages over several days.

Palladio I'm Glowing Illuminating Makeup Primer - Gluten-Free Pearly Pink Face Base for Adults (Normal Skin) with Aloe Vera, Grape Seed Oil, Green Tea, Ginseng | Glowup Makeup Product, Brightens Complexion, Preps for Flawless Foundation, Dewy Finish: sold per day

Total sold

Palladio I'm Glowing Illuminating Makeup Primer - Gluten-Free Pearly Pink Face Base for Adults (Normal Skin) with Aloe Vera, Grape Seed Oil, Green Tea, Ginseng | Glowup Makeup Product, Brightens Complexion, Preps for Flawless Foundation, Dewy Finish: total sold

Price

Palladio I'm Glowing Illuminating Makeup Primer - Gluten-Free Pearly Pink Face Base for Adults (Normal Skin) with Aloe Vera, Grape Seed Oil, Green Tea, Ginseng | Glowup Makeup Product, Brightens Complexion, Preps for Flawless Foundation, Dewy Finish: price

Makeup Base and Primers

Rank by units sold
#102
Of 663 products
Price against the category
14% higher
Median $17.10

Selling about as much

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