Beauty & Personal CareMakeup

PermaGel Ultra Glide Eye Pencil

Rated 5.04 reviewsSold by Pat McGrath Labs

No Score yetA product gets a Score after 4 weeks of review history.

Sold
135
Sold per day
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Price
$29
New reviews
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Video views
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Creators
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Updated Oct 14, 2026

How similar products are sold

8 videos, 6 products
Usual openingStatement3 of 6 videos
Hook length4.3 sTypical
Deal mentioned at0:092 of 6 videos
Asks to buy at0:223 of 6 videos
Video length0:32Typical
Play video1:137M views
Statement6.1 s hook
“This girl said that she had this liner on for five days and it did not move. And I think she's full of it and is lying.”
Script breakdown2 parts
  1. 0:00HookThis girl said that she had this liner on for five days and it did not move. And I think she's full of it and is lying.
  2. 0:06DemoSo we're about to test it out and see. She says that she puts it on, but you have to let it dry for 30 seconds to a minute first. So I will be back…
Wonderskin 1440 Longwear Eyeliner Trio Set (3-Pack) – 24HR…
Play video0:25325k views
Question2.7 s hook
“Your eyeliner turns into a smudged mess before noon?”
Script breakdown3 parts
  1. 0:00HookYour eyeliner turns into a smudged mess before noon?
  2. 0:03DemoThis is for you. Especially if you have watery or sensitive eyes. Most liners just can't keep up, but this gel eyeliner actually stays put. The…
  3. 0:21ProblemIf you're tired of constantly fixing your eyeliner, this is the upgrade you've been looking for.
Waterproof Eyeliner Pencil - 24HR Long Wear, Smudge…
Play video0:401.5k views
Statement6.2 s hook
“5 waterproof eyeliner that are perfect for the waterline.”
Script breakdown7 parts
  1. 0:00Hook5 waterproof eyeliner that are perfect for the waterline.
  2. 0:07DemoHere in your eye. Will not bleed. Safe ingredients and I found here in TikTok.
  3. 0:12OfferAmazing price. It comes with five eyeliners and the sharpeners.
  4. 0:17DemoLove it, love it, love it. And I am especially in love with this plum color.
  5. 0:22Call to actionCheck it out. It's so beautiful.
  6. 0:26DemoI just love it. Look at this, right? Very subtle. Perfect for everyday.
  7. 0:35Call to actionI will link below all of those sharpeners here on TikTok.
5pc/set Smooth Glide Eyeliner Pencil Cosmetic Set…
Play video0:251.3k views
Statement5 s hook
“They were literally lying to you about wonder skin, that makeup brand all the influencers have been talking about.”
Script breakdown6 parts
  1. 0:00HookThey were literally lying to you about wonder skin, that makeup brand all the influencers have been talking about.
  2. 0:05DemoThey literally lied to you all.
  3. 0:07OfferAll the products that they're posting you can get in bundle deals for literally quarter of the price.
  4. 0:12DemoAll the links that they're posting are singles. So that means I make more money. And honestly, I would much rather help people save some money than…
  5. 0:20OfferSo if you want to get your hands on wonder skin, just know you can get them in bundle deals and it is way cheaper.
  6. 0:24Call to actionI'm gonna link all those bundles below.
Wonderskin 1440 Longwear Eyeliner Trio Set (3-Pack) – 24HR…
Play video0:34794 views
Question3.5 s hook
“If your eyeliner is running down your face by lunchtime, what the hell are we even doing?”
Script breakdown4 parts
  1. 0:00HookIf your eyeliner is running down your face by lunchtime, what the hell are we even doing?
  2. 0:04Call to actionGirl, go check that cart, cuz I'm about to save you from wasting money on another eyeliner that can't survive your watery eyes.
  3. 0:09DemoIt goes on so smooth and it doesn't pull or tug at that lash line. And once it's on, it's on. It's not moving. Let me show you why this stuff goes…
  4. 0:31Call to actionAnd with how often these things sell out, if the bottle is still sitting there, I would grab it while you can.
Wonderskin 1440 Longwear Eyeliner Trio Set (3-Pack) – 24HR…

Hooks that opened them

  • “This girl said that she had this liner on for five days and it did not move. And I think she's full of it and is lying.”Statement6.1 sWatch7M views
  • “Your eyeliner turns into a smudged mess before noon?”Question2.7 sWatch325k views
  • “Say goodbye to raccoon eyes.”Command1.6 sWatch14k views
  • “5 waterproof eyeliner that are perfect for the waterline.”Statement6.2 sWatch1.5k views
  • “They were literally lying to you about wonder skin, that makeup brand all the influencers have been talking about.”Statement5 sWatch1.3k views
  • “If your eyeliner is running down your face by lunchtime, what the hell are we even doing?”Question3.5 sWatch794 views

Makeup

Rank by units sold
#12,374
Of 22,975 products
Price against the category
95% higher
Median $14.90

Selling about as much

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