PHOFAY Translucent Loose Setting Powder - Soft Matte Makeup, Flawless Blurred Matte Makeup Product, Oil…

Rated 4.6110 reviewsSold by PHOFAY MAKE UP

No Score yet

Compare with competitors Open on TikTok Shop

Sold: 544
Sold per day: +2
Price: $8.49
New reviews: –
Video views: 3.7k
Creators: 1

Updated Oct 21, 2026

Videos selling this

1 video

No. 10:103.7k views

You are not a oily girl any more after trying this PHOFAY setting powder. #phofay #oilcontrolpowder…

PHOFAY MAKE UPFeb 17

Creators selling this

1 found

PHOFAY MAKE UP@phofay_make_up
Followers
6.8k
Videos
1
Views
3.7k
Likes
14
Latest
Feb 17
3.7k

How similar products are sold

8 videos, 5 products

Usual openingStatement6 of 8 videos

Hook length3.6 sTypical

Deal mentioned at0:514 of 8 videos

Asks to buy at1:124 of 8 videos

Video length2:52Typical

0:343M views

Statement2.3 s hook

“I use the beauty creations by filter powder.”

Script breakdown6 parts

0:00HookI use the beauty creations by filter powder.
0:03EvidenceThis is literally. Guys, like, I've been using this shit for years.
0:06DemoThis shit is, like, my holy grail. I'm not even joking. Like, I just. I don't know. I've never had any other powder that makes my makeup this…
0:18EvidenceThis, like, I've tried the Huda Beauty Powder, and it does. It, like, makes my makeup look textured.
0:22ProblemI don't know if it's just me or, like, if anyone else has had that problem with the Huda Beauty One. Um, I tried.
0:28DemoIt just didn't give me the same exact, like, smooth base as the beauty creations one.

ClipssandeditsssApr 1

Beauty Creations Bye Filter Loose Cosmetic Setting Powder…

0:101.1M views

Statement3.6 s hook

“You called her a hoe because she said no. Buddy, you letting all your fragile masculinity show.”

Script breakdown2 parts

0:00HookYou called her a hoe because she said no. Buddy, you letting all your fragile masculinity show.
0:04DemoI mean, oh, my. She's just not into you. Doesn't matter how much you act possessive. You could buy her a drink, but she doesn't.

Devaryne HewettMay 13

CARSLAN Soft Foucs Make-up Powder, Translucent Loose…

9:13849k views

Command3.5 s hook

“Get ready with me as I answer commonly asked questions about my adoption.”

Script breakdown26 parts

0:00HookGet ready with me as I answer commonly asked questions about my adoption.
0:04DemoFirst thing people normally ask is, how old was I when I was adopted? And do I remember being in the orphanage? No, I don't. I was 9 months old when…
1:04EvidenceWell, halfway through the adoption process, my parents naturally became pregnant with my sister. My mom ended up giving Birth to her two months…
1:21DemoNext question I get is, how did I know I was adopted? Or when did my parents tell me I was adopted? Well, I'm a transracial adoptee, which means I…
1:36EvidenceBut I think I first recognized that I was different, um, when I was, like, two or three. My mom remembers we were in the car, and I asked her, why…
1:50DemoAnd she remembers that being, like, a really profound moment because she didn't realize I was old enough to kind of, like, recognize we were…
2:09EvidenceAnd although I am the only adopted person in my family, um, I do have one uncle who is adopted, but he's, like, way older, so I'm only talking…
2:20Demoaround my age. Um, it was something that was always celebrated. So we always celebrated my adoption day. We would always do something really special…
2:46EvidenceSo this is nothing against my sister. This is all something I did.
2:49DemoI was very jealous that she wasn't adopted, and I was, although it's not true in my mind, I always viewed her as lucky, because for me, my…
3:07EvidenceUm, and it really, like, elevated those fears because my sister looks identical to my parents.
3:13DemoSo if you look at any of our family photos, she is a literally a carbon copy of both of them.
3:19EvidenceUm, and so growing up, I would constantly hear how much my sister looked like my parents and all that. And because we were close in age, people…
3:28DemoSo I always had a fear that I Was going to be left, even though that wasn't true.
3:33ProblemAnd unfortunately, because I was a kid, I ended up taking a lot of that anger and frustration out on her.
3:38DemoSo we really didn't have the best relationship when we were younger. Um, and it wasn't until we got to, like, high school, college, that we really…
5:18EvidenceWe don't want to do this. Um, and our parents did not push us, but my mom and dad were always very open if I was curious.
5:25DemoBut it was honestly me choosing not to explore that side. Um, and again, I really wasn't interested in even talking about my adoption until, like,…
5:33EvidenceNext question is, why or how did my dad move to China? Well, my dad worked for a company that allowed their employees to put, like, two to three…
5:48DemoAnd so he got the opportunity to submit this list, I guess. Um, and he put three countries down. And I honestly, at this Point. Forget the other two…
6:43EvidenceAnd almost immediately, my mom was like, hold on, wait here.
6:47DemoAnd she went into her closet, and turns out she had been making a scrapbook, um, for me to potentially give to my birth parents if I ever found them…
7:01EvidenceUm, and from there, we ended up doing a DNA test, which was a huge thing to begin with, because my mom was very nervous about, you know, me doing a…
7:12DemoAnd this was, you know, Years ago. Um, and she was very worried with what would happen with my data, which unfortunately is very relevant because we…
7:25EvidenceAnd once my dad got the opportunity to move to China, that's when we were like, okay, that's our sign. We need to do an in person search.
7:33DemoAnd this obviously naturally leads into the sequel of have I found them yet? And why am I even looking for my birth parents to begin with? So number…

taylorshennettJun 7

Translucent Loose Talc-Free Setting Powder Ultra-Blur…

2:45813k views

Problem first6.9 s hook

“My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”

Script breakdown12 parts

0:00HookMy fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.
0:07OfferThis is the perfect time to illustrate this, because Nick's just came out with this bronzer that I'm loving right now. Their butter bronzer is 10…
0:19DemoThis is buttercup all buttered up and butter biscuit. And you can see why if I chose this one, it is going to look muddy, because as soon as I put…
0:44EvidenceI think this one might be a little too similar to my skin tone, so I'm gonna choose this second, second shade, and I'll show you how to put it on.
0:51DemoFirst off, if I was going to put on a powder bronzer on a dewy base, it's going to grab and not blend. So I would need to do a very light dusting of…
1:06EvidenceSo this is when I want my skin to look sun kissed and not just have the bronzer on my cheeks.
1:11DemoOrder to create a diffused look, I like a big, fluffed out brush. If you're using a dense brush, an angled brush, that is going to concentrate the…
1:20Call to actionSo this is the BK Beauty 1:04, and I'm going to just roll it on the bronzer to get it coated and then tap it off to get rid of the excess. Okay, so…
1:31DemoI take the brush, and wherever I touch first has the most product. I like that being the cheek. So very lightly, I will sweep back and forth across…
2:36EvidenceI went to like three stores before I bought it on TikTok shop myself.
2:39OfferAgain, only 10 bucks.
2:41DemoSolid winner. Next 10 out of 10. Okay, y'all let me know if you have any questions below.

Melissa MurdickMar 30

Translucent Loose Talc-Free Setting Powder Ultra-Blur…

5:23309k views

Statement2.9 s hook

“Updated go to makeup routine starting with skin prep.”

Script breakdown30 parts

0:00HookUpdated go to makeup routine starting with skin prep.
0:03EvidenceI don't do a lot, but I use this under eye cream from Ulla Henrickson. I found it helps brighten.
0:09DemoIt also helps moisturize that my makeup doesn't crease or get dry under my eyes as easily. Skin Farm High Beam Brightening Lotion.
0:16EvidenceFor the base of my makeup, I've been using the L'oreal Lumi Glow Potion. This is the shade medium.
0:21DemoI haven't really been wearing a full face of foundation lately. I feel like this gives a really nice sheer coverage now.
0:27EvidenceI've been using this specific concealer just for, like, Spot Treatment Tart Ultra Creamy Shape Tape, and then this one is the Radiant Shape Tape.
0:34DemoHowever, I recently bought this from TikTok Shop. It's their new cream concealer.
0:40EvidenceI feel like this just completely blurs my skin. This is what I wore yesterday in my videos and I had people ask about what I was wearing on my skin,…
0:54DemoYou can see up close, no filter, how this is blending out. I take any of the excess product, bring it up onto my eyelid.
1:02EvidenceHere's what my skin looks like on this side after blending it all out.
1:05Call to actionI'll link this product on TikTok Shop.
1:07OfferThey're running a deal right now where it's in a bundle with a tubing mascara and a free Brush! I'm so annoyed because I bought this before they…
1:16EvidenceMy bronzer I'm using shade 2 of the Dibs Duo stick.
1:19DemoI'm just adding a tiny little bit. This shade is definitely a lot warmer than some of their other shades.
1:25Call to actionUsing a fluff dense brush, I'm just gonna tap this in.
1:28DemoTrying to keep this placement too so I don't just end up with a big orange cheek. Then for my blush I'm just turning it around using the opposite…
1:47EvidenceMy friend Emily is here! Okay then I set all the cream products with a powder. Normally I use this one from Laura Mercier.
1:54DemoIt's just translucent, no color, but I just got this one from Kosas which is like light pink, and I think this is supposed to be extra brightening…
2:10EvidenceAnd then I set all around like any of the lines that would crease right by my smile lines around my nose. But I'm using the Laura Mercier for here…
2:20DemoFor Blush. I'm bringing back some of the color. This is the kosas. Uh, butterflies. Whoa, whoa. Oh, my god. I love having a bright bubblegum pink…
2:38EvidenceFor bronzer, I've been using this one from Too Faced.
2:40DemoIt's the Sun Bunny, big fluffy brush, and then I just go over wherever I added the cream. This highlighter from JOA Cosmetics. The shade is skinny…
2:52ProblemI love it. I hate chunky, sparkly highlighters.
2:57DemoCupid's bow chin. Honestly, everywhere.
3:01ProblemI've been struggling with my eyebrows lately, cause I'm trying to grow them out, but they're kind of at, like, a weird stage. So I just use a clear…
3:13Demolay them into place. While my eyebrows are dry, I do. My eyes. I'm just using the bronzer that I used on my cheeks all over my eyelid, and then…
3:40EvidenceThen I use my fingertip, and I just kind of, like, pull It out to make a tiny little wing, and then lately I've been adding this to my lower…
3:54DemoI don't. I just try to fill in like the natural shape, I guess. Black mascara on the top. This one is from Winky Lux, so extra let that dry for a…
4:54EvidenceI love this color. And there you go. Oh, one last thing. Set your makeup So it lasts all day.
5:00DemoThis is the new DIB's setting spray. I absolutely love it. It smells so freaking good. I wanna drink it so bad. I put quite a bit on. It's…

Jenna PalekMar 19

Kosas Cloud Set Loose Powder — Translucent Setting +…

2:58269k views

Statement7.6 s hook

“So the first step I like to start out with is a toner on fresh dry skin.”

Script breakdown14 parts

0:04HookSo the first step I like to start out with is a toner on fresh dry skin.
0:12EvidenceI've been perfecting my makeup routine for the past couple of weeks and I think I finally found what works for me.
0:20DemoWhat's pissing me off is I just had an allergic reaction. It's just interfering with what I have going on right now, which is on my fucking makeup.…
0:30EvidenceI'm using the topicals hydrating moisturizer and the ELF power grip primer.
0:35OfferCause i'm a cheap hoe. Shout out to all the cheapos.
0:39DemoI'm not to a place yet where i'm spending sixty dollars on a foundation. You gonna get this fit me. I'm really thinking about getting my brows. I…
0:58OfferI usually use this elf. This is like, again, i'm a cheap hoe. The ELF insta brow pencil.
1:04DemoBut I wanna go for a softer look on the brows. Today. NYX professional makeup micro brow pencil. I got me a brand new concealer. This was in creamy…
1:33OfferWhen the flash turns on, does that flash come out? Fleet, please edit me out. Please, please.
1:38DemoFace student matte and poreless primer. The fit me. And imma just set her a bit. For eyeshadow, i'm gonna use the juvias place and warrior. The…
2:37OfferCause they have. If you get the cheap ones, you're a cheapo from like ross.
2:42DemoThey have like ones that's two different textures.
2:44EvidenceNow i'm using a wet and wild pinch me pink blush.
2:49OfferSometimes you gotta be kind of careful with cheap blushes cuz they come off a little chalky.

KheumaniFeb 28

Laura Mercier Translucent Loose Setting Powder…

6:02234k views

Statement7.4 s hook

“My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”

Script breakdown10 parts

0:00HookMy little sister sent me this Bratz doll picture and I want to show her how to recreate it.
0:08DemoSo first of all, I'm taking it some brow gel. My brows are already pretty thin, so smushing them together like this is not gonna be a dramatic…
0:20EvidenceAfter I set it with powder, I'm using my NYX Lift and snatch brow pen.
0:25DemoI'm trying to give it sort of an arch, but nothing too harsh and obviously keeping it them razor thin. Optional is carving them out with concealer.…
0:53EvidenceThe smell is so nostalgic to me, and my girlfriend got it for free cause she works at Ulta, but I used it years ago.
1:01DemoAnd then I'm taking a Mac Studio Fix Foundation. This is, believe it or not, one of the darker shades of foundation I have, and I just want this KVD…
1:19Call to actionSo don't be afraid to tap out with your finger, especially with a formula like this that is matte.
1:26DemoThe warmth of your finger can help diffuse and melt it into the skin.
1:30OfferNow This Laura Mercier Loose Blurring Powder, a very good high end powder, but if you're looking for something more affordable, try the wet n Wild…
1:41DemoNow, this blush palette in the shade attention seeker. I know that's right. Literally feel like the Bratz dolls wearing this blush. And the…

autumnSep 16

Translucent Loose Talc-Free Setting Powder Ultra-Blur…

0:0745k views

Statement3.5 s hook

“The powder, especially in Fiji with the humidity is crazy.”

Script breakdown2 parts

0:00HookThe powder, especially in Fiji with the humidity is crazy.
0:04Call to actionI use Laura Mercier. I will link it down below so you can check it out.

SoftLifeSecretsJul 31

Laura Mercier Translucent Loose Setting Powder…

Hooks that opened them

“I use the beauty creations by filter powder.”Statement2.3 sWatch3M views
“You called her a hoe because she said no. Buddy, you letting all your fragile masculinity show.”Statement3.6 sWatch1.1M views
“Get ready with me as I answer commonly asked questions about my adoption.”Command3.5 sWatch849k views
“My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”Problem first6.9 sWatch813k views
“Updated go to makeup routine starting with skin prep.”Statement2.9 sWatch309k views
“So the first step I like to start out with is a toner on fresh dry skin.”Statement7.6 sWatch269k views
“My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”Statement7.4 sWatch234k views
“The powder, especially in Fiji with the humidity is crazy.”Statement3.5 sWatch45k views