Beauty & Personal CareSkincareLip Treatments

Softwear Smoothing Lip Treatment - Hydrating Lip Care

Rated 4.7902 reviewsSold by Experiment Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
17,841
Sold per day
+27
Price
$20.95
New reviews
–
Video views
181k
2 videos
Creators
1
Found so far

Updated Oct 22, 2026

Videos selling this

2 videos
Usual openingQuestion1 of 2 videos
Hook length5.3 sTypical
Deal mentioned at0:031 of 2 videos
Asks to buy at0:421 of 2 videos
Video length0:57Typical
Play videoNo. 11:1599k views
Question2.8 s hook
“Yeah, we've sold, like, thousands of tubes. Oh, my god, really?”
Script breakdown10 parts
  1. 0:00HookYeah, we've sold, like, thousands of tubes. Oh, my god, really?
  2. 0:03DemoMm hmm.
  3. 0:03OfferAnd while most brands will usually discount their slowest sellers so more people try them, which I totally get, we have some sleeper hits, too.
  4. 0:09DemoWe decided to do the opposite, cause, honestly, the air is getting a little crispier, and I am feeling a little more generous.
  5. 0:15OfferSo I thought might as well put our best sellers on sale so even more people can try them, especially because the weather is cooling down, and our…
  6. 0:24DemoLook, every single one of these products is top rated. But if there was one product from this lineup that you'd have to try, especially if you have…
  7. 0:42Call to actionIf you're really nosy, you can click the cart to see just how many we've actually sold.
  8. 0:47EvidenceAnd I think we've sold so many because we get so many reviews from people saying how shocked they were when they tried this lip balm, because it's…
  9. 0:58DemoNot only do they love the clear, but they love that the shades have the same clinically proven benefits. And all that love makes my chemist founder…
  10. 1:13OfferConsider the sale on all our best sellers. Your sign
Play video0:3982k views
Statement7.8 s hook
“If this, this, this, if all of this is your aesthetic, think a lightly just bitten lip, reddish but still natural looking, then bite is gonna be your shade.”
Script breakdown2 parts
  1. 0:00HookIf this, this, this, if all of this is your aesthetic, think a lightly just bitten lip, reddish but still natural looking, then bite is gonna be…
  2. 0:08DemoIf these are your aesthetics, slightly more vampy, that muted grungy brownish black sheer, not purple leaning super cool with a slight slight…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Yeah, we've sold, like, thousands of tubes. Oh, my god, really?”Question2.8 sWatch99k views
  • “If this, this, this, if all of this is your aesthetic, think a lightly just bitten lip, reddish but still natural looking, then bite is gonna be your shade.”Statement7.8 sWatch82k views

How similar products are sold

4 videos, 1 product
Usual openingStatement2 of 4 videos
Hook length3.1 sTypical
Deal mentioned at2:321 of 4 videos
Asks to buy at2:532 of 4 videos
Video length3:00Typical
Play video7:14152k views
Statement2.8 s hook
“Okay, here's the video that some of y'all have been waiting for.”
Script breakdown22 parts
  1. 0:00HookOkay, here's the video that some of y'all have been waiting for.
  2. 0:03DemoThe glow up tutorial on how I went from this and this. To me right now, the most obvious answer is age and just growing out of phases. And of…
  3. 1:17EvidenceThis video is gonna be a lot of me yapping about my skincare, my hair care, the whole transformation, all that. So I will do a speed run on all I…
  4. 1:29DemoYou can find it on Amazon, and Korean skincare is where it's at. This has a little roller, so you can really get up in there. This. And it has a…
  5. 1:39EvidenceI use it, like, every night, and it, you know, it gets in there, it does the job. And I usually use, like, oil or snail mucin for when I'm doing that.
  6. 1:47DemoThis stuff under your eyes, I had, like, dark circles. It was really puffy. I saw an improvement with it. These are just the things I personally do,…
  7. 2:21EvidenceMoving on to The lips I had really cracked, dry, thin paper lips. The fillers, too expensive. So I did some research, and these are what I've been…
  8. 2:30DemoThis is called skin, and I sleep with it every night. As well as mouth tape. There are a lot of benefits to mouth tape. This is what I use. Can't…
  9. 2:47EvidenceI've been using these and products with valyfine. Valyfine. I don't know how to pronounce it.
  10. 2:52DemoLike these. All these products I've shown, you can find on the TikTok shop.
  11. 2:56Call to actionI'll probably put a link if I remember.
  12. 2:58DemoNot really sure on the science behind it, but it, like, builds, restore, stores the fat cells in your lips, as well as microneedling. It gets, like,…
  13. 3:24EvidenceI've had a lot of people ask if it was fake or real, and I do use tanning beds. Do it your own risk there. Are risks to that?
  14. 3:32DemoI do feel like my face doesn't tan as well as my body. So these are the products I use for my face. This is by Coco and Eve, and it's a really good…
  15. 3:47EvidenceI use this. This is really good.
  16. 3:50DemoThis too. I just got this as a free sample. Haven't made a video yet. Oops. But if you're looking into getting into tanning, I recommend these. And…
  17. 4:30EvidenceThese aren't too special. I got them at Walmart.
  18. 4:32DemoYou can get them at Dollar General pretty much anywhere. But my top recommendation is Feno Hair mask. So good, especially if you have extensions. It…
  19. 6:01EvidenceI have had some private messages and requests to do a makeup tutorial, which I will be doing in my next video.
  20. 6:08DemoI've also had some comments saying that I was AI.
  21. 6:11ProblemI need to stop using AI. I wasn't real. Um, I very much am real. Not sure how to feel about that.
  22. 6:19DemoI mean, very much am real. Just locked in. Moving on to jewelry. Finding out if you're gold, silver, rose gold. All really into silver. And then I…
SKINN Cosmetics Lip6X | Lip Amplifying Skincare Serum…
Play video1:4551k views
Question7.3 s hook
“Hi, everyone. Get ready with me while I tell you, um, how I got into, uh, skincare and cosmetics. Okay?”
Script breakdown4 parts
  1. 0:00HookHi, everyone. Get ready with me while I tell you, um, how I got into, uh, skincare and cosmetics. Okay?
  2. 0:08DemoSo I kind of had this gift where I could look at people and know how they should look. When I was young, I didn't feel like I was, uh, that…
  3. 0:49EvidenceSo what I did is I, um, raided my mom's, you know, cosmetic drawer. I could, uh, work my magic on her after school one day. I, uh,
  4. 1:00Demobasically gave her, Laura, a makeover. Either I cut hair on, on, on, on high in high. Thing was, when she did go back to school, I mean, those girls…
SKINN Cosmetics Lip6X | Lip Amplifying Skincare Serum…
Play video4:1523k views
Problem first3.4 s hook
“Things I love and hate from the TikTok shop.”
Script breakdown16 parts
  1. 0:00HookThings I love and hate from the TikTok shop.
  2. 0:04DemoMy honest opinions. This is a tanning mousse in the medium shade. It is so dark, so dark can't even it's so dark. Not for me. Skin lip 6 x Lip…
  3. 1:00EvidenceI used this this morning, this day 2 hair and I just wanted some voluminous curls and that's what I got.
  4. 1:07DemoSo it's nice. I like this look. Yes, brand new from medicaube. It's their exosome shot treatment in the azelic acid formula. I went straight to the…
  5. 1:26EvidenceI Was feeling it and my skin was red for like 24 hours.
  6. 1:31DemoThat's a little stronger than I liked. You're using the other one that's 70 five hundred and it's not strong enough for you. You might like this.…
  7. 2:05EvidenceI just got this cabinet and Matt put it together for me yesterday and I love it.
  8. 2:14DemoI love the open shelf right there. I love that has a single drawer. I like the glass doors but it took Matt like maybe three hours to put that…
  9. 2:27EvidenceI would not do it myself ever ever but I'm happy with it. I love it.
  10. 2:32OfferIt's only like $300. It's beginning to look a lot like Christmas.
  11. 2:37DemoHa ha. I really wanna show you the uh Darlin the swag or whatever cause I just got that and it's so pretty. I just got all this stuff pretty much…
  12. 2:51Call to actionI love the little trees and the Wreath I can't link to all the stuff in this video, but all of the stuff is in my showcase if you just search the…
  13. 3:02Demothis Ninja 14 in 1 double oven this is two ovens. You got a flavor sealed barrier the flavors from this oven don't melt with the flavors from that…
  14. 4:00ProblemI hate the process of mopping my floors, but at least they're gonna smell and look good when I'm done I love this stuff so good and this is a…
  15. 4:08DemoIt's gonna last a long time and there we go all the things I love are gonna be linked right here on the TikTok shop.
  16. 4:13Call to actionJust tap right here. I'll see you next time.
SKINN Cosmetics Lip6X | Lip Amplifying Skincare Serum…
Play video0:241.6k views
Statement2.6 s hook
“Dry lip. Girlies, guys, gays, theys everyone.”
Script breakdown4 parts
  1. 0:01HookDry lip. Girlies, guys, gays, theys everyone.
  2. 0:03DemoIf you have dry lips, this video is for you. Thank me later. This is from skin. It's called non Negotiable lip.
  3. 0:09EvidenceSix lip amplifying serum. I use this as an overnight mask, and the way it is literally transform my crusty, dusty lips. I live in Colorado.
  4. 0:18DemoIt's very dry here. My lips are always cracking, bleeding, all the things. This is it. This is the one.
SKINN Cosmetics Lip6X | Lip Amplifying Skincare Serum…

Hooks that opened them

  • “Okay, here's the video that some of y'all have been waiting for.”Statement2.8 sWatch152k views
  • “Hi, everyone. Get ready with me while I tell you, um, how I got into, uh, skincare and cosmetics. Okay?”Question7.3 sWatch51k views
  • “Things I love and hate from the TikTok shop.”Problem first3.4 sWatch23k views
  • “Dry lip. Girlies, guys, gays, theys everyone.”Statement2.6 sWatch1.6k views

Sales

Sold per dayLighter bars are averages over several days.

Softwear Smoothing Lip Treatment - Hydrating Lip Care: sold per day

Total sold

Softwear Smoothing Lip Treatment - Hydrating Lip Care: total sold

Price

Softwear Smoothing Lip Treatment - Hydrating Lip Care: price

Lip Treatments

Rank by units sold
#41
Of 730 products
Price against the category
32% higher
Median $15.84

Selling about as much

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