Beauty & Personal CareMakeupEyeshadow

Stila Liqua-Play™ Eye Shadow - With Eye-Flattering Formula

Rated 4.61,246 reviewsSold by Stila Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
31,648
Sold per day
+13.6
Price
$20.95
New reviews
–
Video views
58k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video
Play videoNo. 11:0958k views
Command7.4 s hook
“Get ready with me to cosplay as a functioning adult in society, starting with these Dr. Murad and eye patches, because if I can't fix my sleep schedule, I can at least hide the evidence.”
Script breakdown6 parts
  1. 0:00HookGet ready with me to cosplay as a functioning adult in society, starting with these Dr. Murad and eye patches, because if I can't fix my sleep…
  2. 0:07DemoFollowed by Clinique's moisture surge cause apparently it's not socially acceptable to peel like a day old croissants.
  3. 0:12EvidenceAnd this was the exact moment my frontal lobe developed because why wasn't my hair pulled back in the first place?
  4. 0:16DemoAnd since only Pete Davidson can pull off butthole eyes, I'm applying Stila Liquid Eyeshadow for a quick wash of color. This Doctor Malcolm Multi…
  5. 0:34OfferSpeaking of which, let me put the color back in my face after seeing my psceg $400 for makeup tutorial to cry for help real quick.
  6. 0:40DemoThank god. This House Labs blush is like CPR. It gives me life. Now I'm doubting fake freckles because according to Google, the average adult leaves…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Get ready with me to cosplay as a functioning adult in society, starting with these Dr. Murad and eye patches, because if I can't fix my sleep schedule, I can at least hide the evidence.”Command7.4 sWatch58k views

How similar products are sold

4 videos, 2 products
Play video6:02234k views
Statement7.4 s hook
“My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”
Script breakdown10 parts
  1. 0:00HookMy little sister sent me this Bratz doll picture and I want to show her how to recreate it.
  2. 0:08DemoSo first of all, I'm taking it some brow gel. My brows are already pretty thin, so smushing them together like this is not gonna be a dramatic…
  3. 0:20EvidenceAfter I set it with powder, I'm using my NYX Lift and snatch brow pen.
  4. 0:25DemoI'm trying to give it sort of an arch, but nothing too harsh and obviously keeping it them razor thin. Optional is carving them out with concealer.…
  5. 0:53EvidenceThe smell is so nostalgic to me, and my girlfriend got it for free cause she works at Ulta, but I used it years ago.
  6. 1:01DemoAnd then I'm taking a Mac Studio Fix Foundation. This is, believe it or not, one of the darker shades of foundation I have, and I just want this KVD…
  7. 1:19Call to actionSo don't be afraid to tap out with your finger, especially with a formula like this that is matte.
  8. 1:26DemoThe warmth of your finger can help diffuse and melt it into the skin.
  9. 1:30OfferNow This Laura Mercier Loose Blurring Powder, a very good high end powder, but if you're looking for something more affordable, try the wet n Wild…
  10. 1:41DemoNow, this blush palette in the shade attention seeker. I know that's right. Literally feel like the Bratz dolls wearing this blush. And the…
autumnSep 16
Stila Eyes For Play - Liqua-Play Eye Shadow + Stay All Day…

Hooks that opened them

  • “My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”Statement7.4 sWatch234k views

Sales

Sold per dayLighter bars are averages over several days.

Stila Liqua-Play™ Eye Shadow - With Eye-Flattering Formula: sold per day

Total sold

Stila Liqua-Play™ Eye Shadow - With Eye-Flattering Formula: total sold

Price

Stila Liqua-Play™ Eye Shadow - With Eye-Flattering Formula: price

Eyeshadow

Rank by units sold
#20
Of 730 products
Price against the category
31% higher
Median $16

Selling about as much

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