Beauty & Personal CareSkincareMoisturizers & Mists

[The INKEY List] Bio-Active Ceramide Repairing and Plumping Moisturizer - Clinically proven to firm, plump…

Rated 4.8576 reviewsSold by The INKEY List

No Score yetA product gets a Score after 4 weeks of review history.

Sold
3,022
Sold per day
+3
Price
$28.60
New reviews
–
Video views
176k
2 videos
Creators
2
Found so far

Updated Oct 21, 2026

Videos selling this

2 videos
Usual openingStatement2 of 2 videos
Hook length7 sTypical
Deal mentioned at1:502 of 2 videos
Asks to buy at3:102 of 2 videos
Video length3:14Typical
Play videoNo. 15:03176k views
Statement6.5 s hook
“I'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.”
Script breakdown19 parts
  1. 0:00HookI'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.
  2. 0:07DemoFor background, I'm in my upper 40s.
  3. 0:08EvidenceI've been a makeup artist for over 20 years. I started my own indie makeup line. I've tried pretty much everything.
  4. 0:15DemoThis is my opinion, so comment if you agree or if you disagree. Glossier: overrated. This is beginner makeup marketed as revolutionary. Very sheer…
  5. 1:33EvidenceIt adds steps without adding results. Underrated: CIELE coverage skincare SPF that actually works. Works amazing on mature skin.
  6. 1:42DemoNot because it's made for mature skin, but because the formulas are made so well. They don't cling to texture and they don't oxidise aggressively,…
  7. 2:13EvidenceI'm obsessed with their dream beam sunlit coverage. Smooth S P F. It's this thing. Also, they're coming out with something really great.
  8. 2:20DemoThese highlighters. The shiny Objects highlighters. Get ready guys, it's gonna be good. Overrated: the ordinary. This is advertised to be super…
  9. 3:09OfferThis brand has some of the least irritating retinols, peptides, and hydrators in the price category. Worth the hype: rhode.
  10. 3:16DemoNow you probably think I would say that this brand is overrated, but actually there's some products that I really like. And because they get so much…
  11. 3:32OfferA super accessible product, easy for everybody. I do think the lip glosses are a little overhyped, but they're not any worse than any of the other…
  12. 3:39DemoI mean, look, it's a marketing machine, but it's good. Some good stuff. Overrated: Wonderskin. Okay, it's definitely gimmicky. It's not bad. I just…
  13. 4:00ProblemBut listen, I don't wanna totally hate some really interesting things, but it's a gimmick. Whatever sells. Underrated, shall I say… The Sephora…
  14. 4:09DemoSephora actually has the best labs and data across all brands. I mean, they're the Wizard of Oz, really. They're basically duping luxury brands.…
  15. 4:19OfferEmbrace that it's actually pretty good quality and the deals are always amazing.
  16. 4:24DemoI mean, if you really wanted to get crafty, you could cut out the high end luxury brand and then put the sticker over the Sephora. I did that once…
  17. 4:33OfferEveryone's obsessed with the lip mask, and for good reason. Wear it overnight, then experiment and wear a cheaper one overnight. You will feel the…
  18. 4:43DemoThis product also made hydration forward skincare mainstream. Korean skincare, baby. Do you agree with me? Do you disagree with me? Listen, I'm…
  19. 4:56Call to actionIf we're gonna spend money, I love helping each other out so we don't waste Our money also comment Sephora haul for a link to shop my favourites.…
Play video1:259 views
Statement7.5 s hook
“I'm gonna say something that you may not like. And coming from a 44 year old who does no Botox, no filler, no facials, no laser treatments, literally, I'm at all natty right here.”
Script breakdown9 parts
  1. 0:00HookI'm gonna say something that you may not like. And coming from a 44 year old who does no Botox, no filler, no facials, no laser treatments,…
  2. 0:08DemoIt doesn't have to be Korean to be good skincare. There's so many brands out there that are not Korean that are fantastic.
  3. 0:13EvidenceAnd I've been loving the inkey list bioactive neck treatment Ceramide Formula. And I've actually purchased their Biotics Ceramide plumping…
  4. 0:20DemoCause honestly I just wanted to see how this effect was gonna give on my face and it did not disappoint. I know it looks like a really thick…
  5. 0:31OfferIt has something called 5% Gransol blur which actually is meant to be like a soft focus.
  6. 0:36DemoUh, ingredient helps refract light, has ceramides, also repairing. But something about it you look more blurred and it's supposed to actually smooth…
  7. 1:04OfferAnd they are actually High quality ingredients and they pride themselves on being a very affordable brand.
  8. 1:08DemoIf you wanna try a dummy proof way of a bundling yourself something that's gonna work for you, try Inkey List. You might love them. They have…
  9. 1:25Call to actionI'll link it for you here.
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “I'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.”Statement6.5 sWatch176k views
  • “I'm gonna say something that you may not like. And coming from a 44 year old who does no Botox, no filler, no facials, no laser treatments, literally, I'm at all natty right here.”Statement7.5 sWatch9 views

Sales

Sold per dayLighter bars are averages over several days.

[The INKEY List] Bio-Active Ceramide Repairing and Plumping Moisturizer - Clinically proven to firm, plump and reduce 6 signs of aging in 28 days - your barrier repair essential: sold per day

Total sold

[The INKEY List] Bio-Active Ceramide Repairing and Plumping Moisturizer - Clinically proven to firm, plump and reduce 6 signs of aging in 28 days - your barrier repair essential: total sold

Price

[The INKEY List] Bio-Active Ceramide Repairing and Plumping Moisturizer - Clinically proven to firm, plump and reduce 6 signs of aging in 28 days - your barrier repair essential: price

Moisturizers & Mists

Rank by units sold
#216
Of 769 products
Price against the category
3% higher
Median $27.85

Selling about as much

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