Beauty & Personal CareHaircare & StylingMousse & Gel

the wizard | detangling primer

Rated 4.9626 reviewsSold by AMIKA:

No Score yetA product gets a Score after 4 weeks of review history.

Sold
221
Sold per day
+1.2
Price
$20.80
New reviews
–
Video views
231k
1 video
Creators
1
Found so far

Updated Oct 20, 2026

Videos selling this

1 video
Play videoNo. 14:07231k views
Statement4.8 s hook
“Hi, bold baddies. I am coming to you with a favourites product and I'm gonna show you how to care for your hair.”
Script breakdown10 parts
  1. 0:00HookHi, bold baddies. I am coming to you with a favourites product and I'm gonna show you how to care for your hair.
  2. 0:05DemoIf you wear extensions or if you don't. But specifically extensions. What my clients leave with and what I recommend. I'm gonna do just like a…
  3. 0:36ProblemI struggle with dry scalp, or if you struggle with an oily scalp, I want you to start out with this reset from Amika and then gently exfoliate with…
  4. 0:44DemoYes, buy a toothbrush and use it to exfoliate. Overturn all that dead skin and get it all off. And then you're going to go in with your shampoo and…
  5. 1:45ProblemFor me, I struggle with some frizz, so I'm gonna use the forget or forget me not frizz spray by amika.
  6. 1:51DemoIt's heat activated, so it's gonna help, um, for up to 72 hours of no frizz. It's awesome. And then I like to use this for my detangler. I'm gonna…
  7. 2:50OfferI will blow dry, blow dry it about 80%.
  8. 2:53DemoI will do one more pump. If you don't have a lot of hair. Only one pump is fine. I have a lot of hair. So at your discretion, you know if you have a…
  9. 3:06EvidenceI love this. It smells so good, it's lightweight, and it just lifts that hair and gives it the nice perfect volume that you need throughout the day…
  10. 3:13DemoAnd then every single night before I go To bed. This is what I do. I will go in with my Perk up dry shampoo. I'm obsessed with the guava one right…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Hi, bold baddies. I am coming to you with a favourites product and I'm gonna show you how to care for your hair.”Statement4.8 sWatch231k views

How similar products are sold

1 video, 1 product
Play video3:11156k views
Statement1.8 s hook
“Blonde girlies, listen up.”
Script breakdown9 parts
  1. 0:00HookBlonde girlies, listen up.
  2. 0:02DemoI'm gonna give you my routine that my blondes leave the salon with when they get extensions. Okay? So first we're gonna start the antioxidant Amika…
  3. 0:11EvidenceThis is really awesome. I love it.
  4. 0:13DemoIt's not heavy, it's super lightweight, and it's going to ensure that you gently exfoliate and cleanse, but still giving you good hydration and…
  5. 2:02EvidenceNow, if you're a blond and you're wondering, how do I care for my hair at night? This is what you're gonna do.
  6. 2:07DemoYou're gonna take your dry shampoo, um, which is perk up. I love perk up. It's one Of my favourites. It smells so good. I like the guava one, but…
  7. 2:45EvidenceAnd then what I'll do is I'll brush it through with my blow brush, put my hair up in a bun and I'm good to go.
  8. 2:50DemoIn the morning, you're gonna take it down, you're not gonna add more oil. You're gonna add the top gloss shine spray. This. This is a little bit…
  9. 3:05Call to actionIf you have any more questions and would like any suggestions on your hair type, type it down below and I'll make a video. For you. Bye, guys.
the wizard | silicone-free detangling hair primer

Hooks that opened them

  • “Blonde girlies, listen up.”Statement1.8 sWatch156k views

Sales

Sold per dayLighter bars are averages over several days.

the wizard | detangling primer: sold per day

Total sold

the wizard | detangling primer: total sold

Price

the wizard | detangling primer: price

Mousse & Gel

Rank by units sold
#449
Of 759 products
Price against the category
4% higher
Median $19.99

Selling about as much

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