Beauty & Personal CareMakeupConcealer & Foundation

Under Eye Brightener + Brush

Rated 4.5642 reviewsSold by Catrice Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
5,780
Sold per day
+49
Price
$12.95
New reviews
–
Video views
807k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video
Play videoNo. 10:27807k views
Offer first6.2 s hook
“Listen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.”
Script breakdown4 parts
  1. 0:00HookListen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.
  2. 0:06DemoThis under eye brightener from Catrice literally acts as a color corrector and a concealer in one so you don't have to use a million different…
  3. 0:16OfferThere's also a bundle with this concealer where you can get the free brush, the concealer, and their setting powder for under $15 if you want to…
  4. 0:25Call to actionI'm going to link everything down below. Make sure to grab it now and thank me later!
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Listen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.”Offer first6.2 sWatch807k views

How similar products are sold

8 videos, 4 products
Usual openingStatement4 of 8 videos
Hook length4.9 sTypical
Deal mentioned at0:083 of 8 videos
Asks to buy at0:256 of 8 videos
Video length1:10Typical
Play video0:4914M views
Statement2.8 s hook
“That girl said that this is an espresso shot for your under eyes.”
Script breakdown4 parts
  1. 0:00HookThat girl said that this is an espresso shot for your under eyes.
  2. 0:03DemoShe was not lying. Look at this. This is the under eye cream from Paladio Beauty.
  3. 0:07Call to actionIt's not powdery, and what you do is you just tap it underneath your eye and rub it in. Like, look at that difference.
  4. 0:16DemoThat is insane. As caffeine in it, so it helps plump up your eye just like an under eye cream does, but also covers, like, a color corrector. This…
Palladio Under Eye Brightener Concealer & Foundation…
Play video0:27807k views
Offer first6.2 s hook
“Listen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.”
Script breakdown4 parts
  1. 0:00HookListen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.
  2. 0:06DemoThis under eye brightener from Catrice literally acts as a color corrector and a concealer in one so you don't have to use a million different…
  3. 0:16OfferThere's also a bundle with this concealer where you can get the free brush, the concealer, and their setting powder for under $15 if you want to…
  4. 0:25Call to actionI'm going to link everything down below. Make sure to grab it now and thank me later!
Under Eye Brightener Concealer & Setting Powder + Brush
Play video0:24237k views
Statement7.2 s hook
“Overnight, Catrice launched a liquid version of their super popular under eye brightener in the same original four shades.”
Script breakdown2 parts
  1. 0:00HookOvernight, Catrice launched a liquid version of their super popular under eye brightener in the same original four shades.
  2. 0:07DemoAll four shades are available on TikTok Shop. You know where to find them. But this formula is incredible. I mean, the original is incredible, but…
Under Eye Brightener Liquid
Play video1:251.9k views
Question5.5 s hook
“Girls over 40, let's set our expectations for our under eyes. Okay?”
Script breakdown4 parts
  1. 0:00HookGirls over 40, let's set our expectations for our under eyes. Okay?
  2. 0:06DemoI'm 59 years old, and when we talk about concealers or under eye brighteners, things that are going to cancel out your dark circles or things like…
  3. 1:17Call to actionHoney, go get the Philly fill for that, not this. So end of story.
  4. 1:21DemoMake sure you are prepping your under eyes before concealer and before color corrector.
Palladio Under Eye Brightener Concealer & Foundation…
Play video1:16926 views
Question4.2 s hook
“See the difference between the pink and the medium nude and the Palladio under eye corrector?”
Script breakdown6 parts
  1. 0:00HookSee the difference between the pink and the medium nude and the Palladio under eye corrector?
  2. 0:04DemoA lot of you love this product. This product is amazing for multiple reasons.
  3. 0:08OfferNot only is it super duper affordable and doesn't cling to pores, wrinkles, cracks, crevices, but this is a straight up color corrector.
  4. 0:16DemoSo what it's doing is it's actually color correcting, brightening the under eye and covering everything that you need it to cover. This is the pink.…
  5. 1:10Call to actionThis is one of my favorite color correctors I've linked Them down below.
  6. 1:13DemoBut what do you like? Pink or medium nude? Let me know.
Palladio Under Eye Brightener Concealer & Foundation…
Play video1:03592 views
Question2.4 s hook
“Is it Paladio or Paladio? I don't know.”
Script breakdown11 parts
  1. 0:00HookIs it Paladio or Paladio? I don't know.
  2. 0:02DemoJust make sure you're getting the one that says soft pink, cause that's the one that works the best.
  3. 0:05Call to actionAnd then I want you to check this out.
  4. 0:07DemoIf you were just by this brush, that's what you'd be getting here. If you were just by this under eye brightener, that's what you'd be getting right…
  5. 0:13Call to actionBut this, this is what you're getting when you buy it together. Now it's just a little dabble, do you.
  6. 0:18DemoYou're just gonna put this under your eye and it instantly brightens. Like, I don't know if I've ever used an under eye brightener that works this…
  7. 0:36EvidenceI have worn this all day and it does not crease, it doesn't make those little lines, it doesn't do anything weird or cakey under there.
  8. 0:44DemoAnd I actually have gotten to where I like to take a little bit and bring it up on my eyelids. Cause my eyelids always had that kind of like dark…
  9. 0:55Call to actionThis is such a good deal when you buy it with a brush and you can put it on with your finger.
  10. 0:59DemoAnd I kind of like to blend mine with my finger a little bit.
  11. 1:01OfferBut it definitely works better with the brush and you're definitely getting the better deal.
Palladio Under Eye Brightener & Shadow Brush Set…
Play video1:41509 views
Statement6.9 s hook
“I'm gonna show you how to take your over 50 under eyes and make them brighter, smoother, and younger, like this one right here.”
Script breakdown5 parts
  1. 0:00HookI'm gonna show you how to take your over 50 under eyes and make them brighter, smoother, and younger, like this one right here.
  2. 0:07DemoBut before we get into this, pink Palladio under Eye Brightener, because it's packed with caffeine to help Depuff. Plus, they have some little peppy…
  3. 0:26Call to actionAnd also, if you have some hollowness in here, like I do, I take a little bit of this, I tap it out, and then I cover up.
  4. 0:33DemoIt's like. It's like a magic marker. They call this an espresso shot for your under eyes. Now look at that. Do you see how good that looks? Now,…
  5. 1:38Call to actionGo down into the cart because literally it's so inexpensive and get it with the brush.
Palladio Under Eye Brightener & Shadow Brush Set…

Hooks that opened them

  • “That girl said that this is an espresso shot for your under eyes.”Statement2.8 sWatch14M views
  • “Listen, if you want to spend $30 on a concealer, be my guest, but this one from Catrice literally gets the job done for $6.”Offer first6.2 sWatch807k views
  • “Overnight, Catrice launched a liquid version of their super popular under eye brightener in the same original four shades.”Statement7.2 sWatch237k views
  • “Girls over 40, let's set our expectations for our under eyes. Okay?”Question5.5 sWatch1.9k views
  • “See the difference between the pink and the medium nude and the Palladio under eye corrector?”Question4.2 sWatch926 views
  • “Okay, let's talk about the comment.”Statement1.2 sWatch607 views
  • “Is it Paladio or Paladio? I don't know.”Question2.4 sWatch592 views
  • “I'm gonna show you how to take your over 50 under eyes and make them brighter, smoother, and younger, like this one right here.”Statement6.9 sWatch509 views

Sales

Sold per dayLighter bars are averages over several days.

Under Eye Brightener + Brush: sold per day

Total sold

Under Eye Brightener + Brush: total sold

Price

Under Eye Brightener + Brush: price

Concealer & Foundation

Rank by units sold
#123
Of 719 products
Price against the category
34% lower
Median $19.50

Selling about as much

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