Winky Lux Murumuru Butter Lip Mask | Overnight Balm with Murumuru Butter, Hyaluronic Acid, Peptides & Vitamin…

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Updated Oct 14, 2026

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5 videos, 2 products

Usual openingStatement2 of 2 videos

Hook length5.5 sTypical

Deal mentioned at1:562 of 2 videos

Asks to buy at4:561 of 2 videos

Video length3:00Typical

5:03176k views

Statement6.5 s hook

“I'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.”

Script breakdown19 parts

0:00HookI'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.
0:07DemoFor background, I'm in my upper 40s.
0:08EvidenceI've been a makeup artist for over 20 years. I started my own indie makeup line. I've tried pretty much everything.
0:15DemoThis is my opinion, so comment if you agree or if you disagree. Glossier: overrated. This is beginner makeup marketed as revolutionary. Very sheer…
1:33EvidenceIt adds steps without adding results. Underrated: CIELE coverage skincare SPF that actually works. Works amazing on mature skin.
1:42DemoNot because it's made for mature skin, but because the formulas are made so well. They don't cling to texture and they don't oxidise aggressively,…
2:13EvidenceI'm obsessed with their dream beam sunlit coverage. Smooth S P F. It's this thing. Also, they're coming out with something really great.
2:20DemoThese highlighters. The shiny Objects highlighters. Get ready guys, it's gonna be good. Overrated: the ordinary. This is advertised to be super…
3:09OfferThis brand has some of the least irritating retinols, peptides, and hydrators in the price category. Worth the hype: rhode.
3:16DemoNow you probably think I would say that this brand is overrated, but actually there's some products that I really like. And because they get so much…
3:32OfferA super accessible product, easy for everybody. I do think the lip glosses are a little overhyped, but they're not any worse than any of the other…
3:39DemoI mean, look, it's a marketing machine, but it's good. Some good stuff. Overrated: Wonderskin. Okay, it's definitely gimmicky. It's not bad. I just…
4:00ProblemBut listen, I don't wanna totally hate some really interesting things, but it's a gimmick. Whatever sells. Underrated, shall I say… The Sephora…
4:09DemoSephora actually has the best labs and data across all brands. I mean, they're the Wizard of Oz, really. They're basically duping luxury brands.…
4:19OfferEmbrace that it's actually pretty good quality and the deals are always amazing.
4:24DemoI mean, if you really wanted to get crafty, you could cut out the high end luxury brand and then put the sticker over the Sephora. I did that once…
4:33OfferEveryone's obsessed with the lip mask, and for good reason. Wear it overnight, then experiment and wear a cheaper one overnight. You will feel the…
4:43DemoThis product also made hydration forward skincare mainstream. Korean skincare, baby. Do you agree with me? Do you disagree with me? Listen, I'm…
4:56Call to actionIf we're gonna spend money, I love helping each other out so we don't waste Our money also comment Sephora haul for a link to shop my favourites.…

Jamie GreenbergJan 7

Laneige Lip Sleeping Mask, Hydrating and Nourishing Lip…

0:561.8k views

Statement4.4 s hook

“I'm on my way home from getting a facial, but I'm going to rapid.”

Script breakdown4 parts

0:00HookI'm on my way home from getting a facial, but I'm going to rapid.
0:04DemoFive things that are worth your money for Amazon Prime Day. Amika Dry shampoo, Bondi Boost shampoo and conditioner for hair growth. Touchland hand…
0:43OfferBeats Studio Pro headphones sold out in arrow. Body mist, medicube, zero pore patches, good molecules, mandelic acid
0:52Demodifferent gel for acne. That's everything I can think of for now.

TORI HEISERMANOct 7

Laneige Lip Sleeping Mask, Hydrating and Nourishing Lip…

0:52809k views

The Everyday Girl Transformation presented by @laneige_us ⁠ #BeautyAndTheBeatSeries #laneigeus [EP 2]

Alan Chikin ChowAug 16

Laneige Lip Sleeping Mask, Hydrating and Nourishing Lip…

0:35141k views

🧖🏽‍♀️🫧❣️

Lala RonayFeb 14

Laneige Lip Sleeping Mask, Hydrating and Nourishing Lip…

0:112k views

The @Winky Lux Espresso Martini lip balm was the perfect girls’ day out accessory ☕💄 Now we need to know……

kennycakesJun 20

Winky Lux Espresso 'Tini Lip Balm | Buildable Nude Tint…

Hooks that opened them

“I'm a celebrity makeup artist and here are the brands at Sephora that are overrated, underrated, and worth the hype that they get.”Statement6.5 sWatch176k views
“I'm on my way home from getting a facial, but I'm going to rapid.”Statement4.4 sWatch1.8k views