Beauty & Personal CareMakeupConcealer & Foundation

12 Colors Concealer Palette, Natural Facial Contouring Makeup Palette, Long Lasting Concealer Cream, Facial…

Rated 4.3867 reviewsSold by Yilian Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
11,109
Sold per day
+9
Price
$18.81
New reviews
–
Video views
329k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video
Play videoNo. 13:20329k views
Statement8.3 s hook
“Okay guys, I wanna show you guys that you guys can use like a simple concealer.”
Script breakdown4 parts
  1. 0:00HookOkay guys, I wanna show you guys that you guys can use like a simple concealer.
  2. 0:10DemoThis is um Carla Secret concealer and it comes with different shades. And I wanna show you guys that you guys can use it for multiple things as…
  3. 2:53EvidenceSo I have no filter on. You guys can obviously see still like my skin.
  4. 3:01DemoSo let's contour. Let's do some contouring. You won't regret it.
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

1 found

Hooks that opened the top videos

  • “Okay guys, I wanna show you guys that you guys can use like a simple concealer.”Statement8.3 sWatch329k views

How similar products are sold

8 videos, 5 products
Usual openingOffer first3 of 8 videos
Hook length8.3 sTypical
Deal mentioned at0:016 of 8 videos
Asks to buy at0:523 of 8 videos
Video length0:56Typical
Play video1:1595k views
Offer first9.1 s hook
“I'm about to do a magic trick this is a stick that is foundation and concealer in one it's on sale for under $17 today”
Script breakdown6 parts
  1. 0:00HookI'm about to do a magic trick this is a stick that is foundation and concealer in one it's on sale for under $17 today
  2. 0:09DemoI want you to see how this literally makes your skin look photoshopped I don't really understand how this works I'm not complaining because you can…
  3. 0:20Offer30 seconds this came up on my for you page and I was like literally what the heck is this I've never heard of this brand so cheap let me just try it
  4. 0:31EvidenceI got medium shade I'm wearing medium shade dark and look like even look at the veins and discoloration on my eyelid compared to using the product
  5. 0:41Demoit's just insane it makes your skin look Photoshop super full coverage but super lightweight it feels like nothing on the skin and it's very very…
  6. 1:03Call to actionI'm gonna link this below for you I don't even know how I found this but this is like my best kept secret at the moment but I don't get keep so I'm…
8-Color Gradient Soft Matte Creamy Concealer Palette…
Play video0:1561k views
Statement8.3 s hook
“I just swatched this concealer palette, and then I went to wash it off my arm twice, and these are still hanging on.”
Script breakdown2 parts
  1. 0:00HookI just swatched this concealer palette, and then I went to wash it off my arm twice, and these are still hanging on.
  2. 0:08OfferSo, yeah, even though they're, like, super cheap, they have some staying power, so that's good to know.
【Black Friday】8-Color Matte Finish Concealer Palette…
Play video2:1719k views
Question10.2 s hook
“can we do our entire complexion just using these t fit products let's put it to the test one of my favorite concealers is this one from t fit it's the cover up Pro Concealer and I have two different shades”
Script breakdown6 parts
  1. 0:00Hookcan we do our entire complexion just using these t fit products let's put it to the test one of my favorite concealers is this one from t fit it's…
  2. 0:10Demowarm and dark and they come in these little pots there's three shades in each this is what the product looks like and I'm gonna try to do my full…
  3. 0:52Evidencethe Hydrate Vanish Primer from Tea Fit is also a very good product I love how I love how it lays on the skin and how the foundation works on top of…
  4. 1:03Demoso I got a pea sized amount of the foundation of the concealer and I'm gonna mix it together and essentially I'm making a foundation so I did she…
  5. 1:46Evidencethe 7 88 and I'm gonna use this to blend the concealer areas I think that looks absolutely stunning my skin looks perfect but it still looks like…
  6. 2:08DemoI'm gonna set it with a little bit of translucent powder and that is stunning such a beautiful finish when it comes to complexion you know K Beauty…
[TFIT OFFICIAL] Cover Up Pro Concealer 15g/0.52 oz, 3-Color…
Play video1:0117k views
Statement2.5 s hook
“Your eyelids do not know how much money you spent on a makeup product.”
Script breakdown6 parts
  1. 0:00HookYour eyelids do not know how much money you spent on a makeup product.
  2. 0:03OfferSo make sure you are grabbing this insane full coverage watch makeup palette that cost literally as cheap as a pack of gum.
  3. 0:09DemoRight now I'm gonna show you how it completely covers up my under eye redness, irritation, even have some rosacea dark spots. Look at that.…
  4. 0:31OfferFor literally as cheap as a pack of gum, you're getting eight different shades. That's actually insane to me.
  5. 0:36DemoLook at how insane that freaking bronzer is. I'm just gonna bring it down a little bit. Then what I'm gonna do is I'm gonna take foundation and just…
  6. 0:58OfferA palette as cheap as a pack of gum that just did that to my skin. Run!
【Black Friday】8-Color Matte Finish Concealer Palette…
Play video0:256.1k views
Offer first8.3 s hook
“I need you guys to watch how insane this makeup palette that's cheaper than a pack of gum right now, covers my skin on with a little bit lighter of a shade.”
Script breakdown5 parts
  1. 0:00HookI need you guys to watch how insane this makeup palette that's cheaper than a pack of gum right now, covers my skin on with a little bit lighter of…
  2. 0:08DemoLook at that. Where did all that redness and irritation just go?
  3. 0:11OfferLiterally gone. It's cheaper than a pack of gum right now.
  4. 0:13Call to actionQuite literally insane. Grab a few different ones.
  5. 0:16DemoYou're able to get bronzer, foundation, and concealer all in one palette. Same with the light one. This is the light, for reference. This is the…
【Black Friday】8-Color Matte Finish Concealer Palette…
Play video0:535.6k views
Offer first8.6 s hook
“UK baddies, we need to talk because my video that I posted about this eight colour palette that's as cheap as a pack of gum is going insanely viral in the UK right now.”
Script breakdown7 parts
  1. 0:00HookUK baddies, we need to talk because my video that I posted about this eight colour palette that's as cheap as a pack of gum is going insanely viral…
  2. 0:09EvidenceGuys, look at the coverage on my skin, all from this palette. Is that not actually insane?
  3. 0:15DemoI'm gonna go on in with the light and just show you guys how bright can make your freaking under eyes.
  4. 0:20OfferGuys, for the price you're getting, you need to make sure to be checking out. U. S. Has the same exact deal as the U. K. Europe. All my people in…
  5. 0:37DemoNow I'm gonna go on in so my nose to contour that a little bit and then up. Oh the hair up over here. And look at that. That is for my case that…
  6. 0:49EvidenceOne of the best formulas I have tried yet for my combo skin.
  7. 0:52Call to actionYou guys need to run before it's gone.
【Black Friday】8-Color Matte Finish Concealer Palette…

Hooks that opened them

  • “I'm about to do a magic trick this is a stick that is foundation and concealer in one it's on sale for under $17 today”Offer first9.1 sWatch95k views
  • “I just swatched this concealer palette, and then I went to wash it off my arm twice, and these are still hanging on.”Statement8.3 sWatch61k views
  • “Can make heaven. Which one should I try on first?”Question2.7 sWatch22k views
  • “can we do our entire complexion just using these t fit products let's put it to the test one of my favorite concealers is this one from t fit it's the cover up Pro Concealer and I have two different shades”Question10.2 sWatch19k views
  • “Your eyelids do not know how much money you spent on a makeup product.”Statement2.5 sWatch17k views
  • “Oily nose and forehead combo.”Statement1.6 sWatch7.8k views
  • “I need you guys to watch how insane this makeup palette that's cheaper than a pack of gum right now, covers my skin on with a little bit lighter of a shade.”Offer first8.3 sWatch6.1k views
  • “UK baddies, we need to talk because my video that I posted about this eight colour palette that's as cheap as a pack of gum is going insanely viral in the UK right now.”Offer first8.6 sWatch5.6k views

Sales

Sold per dayLighter bars are averages over several days.

12 Colors Concealer Palette, Natural Facial Contouring Makeup Palette, Long Lasting Concealer Cream, Facial Detailing Makeup Tool, Summer Makeup Gift #GLOBAL PICKS: sold per day

Total sold

12 Colors Concealer Palette, Natural Facial Contouring Makeup Palette, Long Lasting Concealer Cream, Facial Detailing Makeup Tool, Summer Makeup Gift #GLOBAL PICKS: total sold

Price

12 Colors Concealer Palette, Natural Facial Contouring Makeup Palette, Long Lasting Concealer Cream, Facial Detailing Makeup Tool, Summer Makeup Gift #GLOBAL PICKS: price

Concealer & Foundation

Rank by units sold
#83
Of 719 products
Price against the category
4% lower
Median $19.50

Selling about as much

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