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Infallible Cushion Foundation, Weightless Buildable Coverage, 24H Longwear, Waterproof & Transfer-Resistant, Safe for all Skin Types,L'Oréal Paris

Beauty & Personal CareMakeupConcealer & Foundation

Infallible Cushion Foundation, Weightless Buildable Coverage, 24H Longwear, Waterproof & Transfer-Resistant…

Rated 4.51,581 reviewsSold by L’Oréal Paris

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
11,324
Sold per day
+33
Price
$25.99
New reviews
–
Video views
23M
6 videos
Creators
3
Found so far

Updated Oct 21, 2026

Videos selling this

6 videos
Usual openingStatement2 of 3 videos
Hook length3.9 sTypical
Asks to buy at0:093 of 3 videos
Video length0:33Typical
Play videoNo. 10:5123M views
Statement3.9 s hook
“Just dab it onto. Oh, my gosh. Holy shade match.”
Script breakdown3 parts
  1. 0:00HookJust dab it onto. Oh, my gosh. Holy shade match.
  2. 0:04DemoWe have a brand new foundation on the market. This is a new infallible cushion foundation by L'oreal Paris. It sent me all these different shades to…
  3. 0:46Call to actionIf you guys want to grab it for yourself, I'll leave a link in the orange cart right below on this video. This is an immediate add to my makeup bag.
⭐️ISABELLAMay 29
Play video0:323.1k views
Statement2.2 s hook
“I'm officially on my third cushion of this foundation.”
Script breakdown5 parts
  1. 0:00HookI'm officially on my third cushion of this foundation.
  2. 0:02DemoLaurel dropped this cushion foundation just a couple months ago, but this has been my favourite foundation of 2026. I love the easiness of the…
  3. 0:08Call to actionGet a full size mirror, you get the cushion, here's the product. You just tap, tap, tap and tap, tap, tap. I love the mess free application. It…
  4. 0:17DemoI haven't even double dipped the cushion shiny yet and it's already covering all of the skin. It doesn't feel like you're doing much, and that's…
  5. 0:25EvidenceEven layered with other products, my skin still looks like skin. I look like me. It doesn't feel heavy. This has seriously been one of my favourite…
Amber V CruzOct 17
Play video0:331.8k views
Command6 s hook
“Look at that coverage. This has been my favourite foundation of 2026, the L'oreal Paris Infallible Cushion Foundation.”
Script breakdown6 parts
  1. 0:00HookLook at that coverage. This has been my favourite foundation of 2026, the L'oreal Paris Infallible Cushion Foundation.
  2. 0:06DemoQuite literally my third cushion now. And that's how you know the love is real.
  3. 0:09Call to actionBefore and after, you could see it looks like my skin but better. You got a full size mirror, the cushion applicator and all of the product. Tap,…
  4. 0:17DemoIt's so easy. Takes no effort at all to blend. Doesn't feel like you're doing much and that's because you're not because a little bit goes a long way.
  5. 0:24EvidenceI love that it's lightweight, but yet my skin still peaks through. Even layered with other products, my skin still looks like skin. It look like me.…
  6. 0:32DemoIt's seriously been one of my favorite foundations of 2026.
Amber V CruzOct 19
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Just dab it onto. Oh, my gosh. Holy shade match.”Statement3.9 sWatch23M views
  • “I'm officially on my third cushion of this foundation.”Statement2.2 sWatch3.1k views
  • “Look at that coverage. This has been my favourite foundation of 2026, the L'oreal Paris Infallible Cushion Foundation.”Command6 sWatch1.8k views

Sales

Sold per dayLighter bars are averages over several days.

Infallible Cushion Foundation, Weightless Buildable Coverage, 24H Longwear, Waterproof & Transfer-Resistant, Safe for all Skin Types,L'Oréal Paris: sold per day

Total sold

Infallible Cushion Foundation, Weightless Buildable Coverage, 24H Longwear, Waterproof & Transfer-Resistant, Safe for all Skin Types,L'Oréal Paris: total sold

Price

Infallible Cushion Foundation, Weightless Buildable Coverage, 24H Longwear, Waterproof & Transfer-Resistant, Safe for all Skin Types,L'Oréal Paris: price

Concealer & Foundation

Rank by units sold
#82
Of 719 products
Price against the category
33% higher
Median $19.50

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