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BASED Hair Clay - Strong Hold Matte Finish 3oz Jar Shea Butter Beeswax Essential Clays

Beauty & Personal CareHaircare & Styling

BASED Hair Clay - Strong Hold Matte Finish 3oz Jar Shea Butter Beeswax Essential Clays

Rated 4.516,526 reviewsSold by BASEDOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
212,901
Sold per day
+293
Price
$39
New reviews
–
Video views
2.7M
1 video
Creators
–

Updated Oct 21, 2026

Videos selling this

1 video

How similar products are sold

8 videos, 6 products
Usual openingStatement4 of 8 videos
Hook length9.8 sTypical
Deal mentioned at0:394 of 8 videos
Asks to buy at0:443 of 8 videos
Video length0:50Typical
Play video0:3938M views
Result first10.9 s hook
“I always look like I have bald spots when I put my hair up because it's naturally light and I dye it so dark check out these thickening fibers and how it completely covers that up but also looks so natural these little…”
Script breakdown3 parts
  1. 0:00HookI always look like I have bald spots when I put my hair up because it's naturally light and I dye it so dark check out these thickening fibers and…
  2. 0:11Demowhich is so cool they bond undetectably to your existing hair so they're literally invisible and completely lightweight they're not messy whatsoever…
  3. 0:31Problemthey don't fall they don't shed and just like that everything is covered the hair looks so much thicker if you guys struggle with this like I do…
KCAug 21
Boldify Hair Thickening Fibers Haircare Kit for Adults…
Play video0:3813M views
Statement8.7 s hook
“I'd paint my guts golden just to give your meat the royal treatment with hair like that. No homo, twin, but I felt your Harold's aura from across the airport.”
Script breakdown5 parts
  1. 0:00HookI'd paint my guts golden just to give your meat the royal treatment with hair like that. No homo, twin, but I felt your Harold's aura from across…
  2. 0:09DemoI was just shopping at Duty Free, but now I need a dude in me. Oh my god! You're the guy that cracked both of us.
  3. 0:14EvidenceMy mom, my dad and my hamster. I'm back for more, please.
  4. 0:18DemoI can't get your chopped ass away from me, bro. You're fucking majestic. How can I get hair like yours, bro? Shut your chopped ass up! It's so over…
  5. 0:31OfferThe spray is 65% off. Do yourself a favor and pop it now, gang.
chopAug 4
BASED Hair Texture Powder | Instant Volume & Texture…
Play video0:576.5M views
Statement11.7 s hook
“see that with one pass of the dryer her hair is completely transformed do you wake up with your hair looking like this and you don't have time for a full blowout this product will make it look like you did it's called…”
Script breakdown2 parts
  1. 0:00Hooksee that with one pass of the dryer her hair is completely transformed do you wake up with your hair looking like this and you don't have time for a…
  2. 0:12Demoand it's super easy to use all you wanna do is take a small amount of this cream warm it up in your hands then take a section of hair I'm just gonna…
Color Wow HairJul 22
Color Wow One-Minute Transformation Cream | Anti Frizz Hair…
Play video0:593.6M views
Problem first11.1 s hook
“I was so proud of the cat litter system I came up with but it still didn't solve the one thing that I hate doing the most and that is scooping the cat litter I even thought buying a cat box that I had to sift would…”
Script breakdown3 parts
  1. 0:00HookI was so proud of the cat litter system I came up with but it still didn't solve the one thing that I hate doing the most and that is scooping the…
  2. 0:11DemoI just don't have the time to scoop the litter and it's just disgusting I never feel good after I do it and since I will be a cat owner for life I…
  3. 0:44Call to actionand usually with luxury items comes a luxury price right but actually they have it for more than half off right now which is crazy and this is a…
BerDealzzAug 18
Meowant SC01 Large 57.6L Smart Automatic Litter Box…
Play video0:53402k views
Statement7.7 s hook
“before I show you all my haircut I just want you to know this is what I asked for a textured Fringe I didn't ask for that much this is what they gave me”
Script breakdown4 parts
  1. 0:00Hookbefore I show you all my haircut I just want you to know this is what I asked for a textured Fringe I didn't ask for that much this is what they…
  2. 0:10Demowhat is this I look like a 16th century peasant now he could have slapped a bowl on top of my head and it would look better than this I really hope…
  3. 0:42Evidencecouple sprays of this and you're set this is my first time using it so once I get used to this and I know how to really like style my hair this is…
  4. 0:52Call to actionand it can save your hair too check it out down below
JeremyLShopSep 17
BASED Hair Texture Powder | Instant Volume & Texture…
Play video0:45129k views
Question11.6 s hook
“do you have Helen Keller as a barber or the flattest hair ever well same cause that's exactly what happens to me every time I go to the barber they never get my haircut right and my hair is always laying flat but I…”
Script breakdown5 parts
  1. 0:00Hookdo you have Helen Keller as a barber or the flattest hair ever well same cause that's exactly what happens to me every time I go to the barber they…
  2. 0:12Problemand used so many different products to try to get your hair to have a little bit more volume or texture to it and nothing ever worked I understand…
  3. 0:23Evidencejust random literally look at the results this texturizing powder made my hair go from looking like I had a bowl on top of my head to this in just a…
  4. 0:33Offerliterally tried so many different products and nothing really worked but just after a couple sprays of this you can tell it's already looking way…
  5. 0:43Call to actionso make sure you check it out down below and get your hair looking right
JeremyLShopSep 26
BASED Hair Texture Powder | Instant Volume & Texture…
Play video1:123.1k views
Question2.2 s hook
“Black Mask versus base, which one works better?”
Script breakdown7 parts
  1. 0:00HookBlack Mask versus base, which one works better?
  2. 0:02DemoFirst up with the base, it's like, literally rock solid and almost impossible to get it out. Like, I mean, I only got that much. Okay, here we go.…
  3. 0:10EvidenceIt actually left all these little beads in my hand, but hopefully those don't get into my hair.
  4. 0:15DemoI'm even gonna use both hands for all the texture possible. Oh, my gosh.
  5. 0:19EvidenceThat actually gave me good texture, but yeah, I left all those little beads all in my hair, and it's making my hair feel, like, super greasy. Now…
  6. 0:42DemoOh, my gosh, they were not lying at all. It's actually a matte finish so it doesn't look super greasy. I mean, I think we have a clear winner here.…
  7. 0:54OfferBecause Black Mask is a science backed dermatologist tested for formula, and every single ingredient is literally meant to do something for your…
Lucas SmithOct 26
BlackMask Hair Clay for Men, Easy to Apply - Instantly Adds…

Hooks that opened them

  • “I always look like I have bald spots when I put my hair up because it's naturally light and I dye it so dark check out these thickening fibers and how it completely covers that up but also looks so natural these little…”Result first10.9 sWatch38M views
  • “I'd paint my guts golden just to give your meat the royal treatment with hair like that. No homo, twin, but I felt your Harold's aura from across the airport.”Statement8.7 sWatch13M views
  • “see that with one pass of the dryer her hair is completely transformed do you wake up with your hair looking like this and you don't have time for a full blowout this product will make it look like you did it's called…”Statement11.7 sWatch6.5M views
  • “I was so proud of the cat litter system I came up with but it still didn't solve the one thing that I hate doing the most and that is scooping the cat litter I even thought buying a cat box that I had to sift would…”Problem first11.1 sWatch3.6M views
  • “All of it. All of it.”Statement1.9 sWatch3.4M views
  • “before I show you all my haircut I just want you to know this is what I asked for a textured Fringe I didn't ask for that much this is what they gave me”Statement7.7 sWatch402k views
  • “do you have Helen Keller as a barber or the flattest hair ever well same cause that's exactly what happens to me every time I go to the barber they never get my haircut right and my hair is always laying flat but I…”Question11.6 sWatch129k views
  • “Black Mask versus base, which one works better?”Question2.2 sWatch3.1k views

Sales

Sold per dayLighter bars are averages over several days.

BASED Hair Clay - Strong Hold Matte Finish 3oz Jar Shea Butter Beeswax Essential Clays: sold per day

Total sold

BASED Hair Clay - Strong Hold Matte Finish 3oz Jar Shea Butter Beeswax Essential Clays: total sold

Price

BASED Hair Clay - Strong Hold Matte Finish 3oz Jar Shea Butter Beeswax Essential Clays: price

Haircare & Styling

Rank by units sold
#18
Of 8,958 products
Price against the category
95% higher
Median $19.99

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BASEDOfficial shop

Sold
3,815,355
Products
50
Followers
4,472,174
Videos
10
Rating
4.6
Reviews
304,587

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