Beauty & Personal CareHaircare & Styling

BASED Leave-in Conditioner | Instant Hydration & Anti-Frizz | Simple, Effective, BASED.

Rated 4.617,930 reviewsSold by BASEDOfficial shop

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Sold: 274,657
Sold per day: –
Price: $39
New reviews: –
Video views: 12M
Creators: –

Updated Oct 9, 2026

Videos selling this

1 video

No. 112M views

Feb 17

How similar products are sold

8 videos, 4 products

Usual openingStatement5 of 8 videos

Hook length4.6 sTypical

Deal mentioned at0:293 of 8 videos

Asks to buy at0:315 of 8 videos

Video length0:54Typical

0:4245M views

Statement10.8 s hook

“if your hair's broken I'm gonna show you how to fix it alright you guys wanna see the magic the new color wow money mist this stuff is amazing look how it instantly makes the hair shiny and glossy and honestly to touch…”

Script breakdown5 parts

0:00Hookif your hair's broken I'm gonna show you how to fix it alright you guys wanna see the magic the new color wow money mist this stuff is amazing look…
0:11Evidenceit's like night and day it feels like silk the best thing about the money mist is you do not need to blow dry the hair to see the results for today…
0:20Demoas you can see how amazingly shiny is just from blow drying the product it's feels rich and luxurious not only does it look so much stronger and…
0:29Offerit actually reduces breakage by 69% anyone has bleached hair anyone that has heat styling on the hair you need money mist in your life to transform…
0:40Demoto hydrated and nourished in one simple spray

Color Wow HairAug 29

Color Wow Money Mist Leave-In Conditioner Spray…

1:124.6M views

Question2.9 s hook

“can you please all stop fucking flirting with me in my comment section?”

Script breakdown6 parts

0:00Hookcan you please all stop fucking flirting with me in my comment section?
0:03ProblemI am so sick and fucking tired of opening my comment section and seeing a bunch of woman commenting oh my gosh, Carter is so sexy.
0:11DemoCarter gives off 6 5 nonchalant white boy vibes. Oh my gosh, Carter, you have to be packing at least 9 fucking inches. It's like, guys, can a. Can a…
0:37OfferListen, if you guys wanna stop looking completely fucking chopped, you gotta pick up some based Body Works products while it's 50% off in the TikTok…
0:56DemoIf you guys have hair that is straighter than a redneck who goes to church on Sundays, you guys gotta pick up some base bodywork sea salt spray and…
1:04Call to actionSo click the link right here and grab some products while the sale is still going on for 50% off, because once the sale is over, you're gonna have…

Carter FolianAug 10

BASED Shower Duo | Shampoo + Conditioner | Deep Clean…

1:064.2M views

Statement1.8 s hook

“So dry. Courtney. Yeah.”

Script breakdown7 parts

0:00HookSo dry. Courtney. Yeah.
0:02DemoSo if you bleach the shit out of your hair like Julie does, I'm gonna put you onto something good. Hook me up, girl. Color. Well, put it on. I am.…
0:29EvidenceSo my hair is always so dry, y'all. Always so dry.
0:32DemoSo wait for the final. Y'all. Look at this. Look at how shiny her hair is. And if you could feel it. Oh my gosh, it is so soft. Yes, y'all. So y'all…
0:50EvidenceSo when your hair is wet, you pump it in your hand, you scatter it all over your hair, and then you blow dry it. And y'all, look, my hair was so…
1:02Demobut with this right here, it doesn't feel dry.
1:04Call to actionSo I have it down the link for you guys. Get it.

juliesbeautybyreviewMar 10

Color Wow Dream Cocktail Coconut-Infused | Dry Hair…

0:163.6M views

Question2 s hook

“What's up with the prices at the hair store recently?”

Script breakdown3 parts

0:00HookWhat's up with the prices at the hair store recently?
0:02OfferI went to get my curl love from Camilla Rose and it was like 12 to 15 bucks when you could get this whole bundle for a double discount with free…
0:13Call to actionand you get a free gift. I'mma have a link down below, ladies. Grab it while it's on sale!

Princess👸🏾Jun 9

Camille Rose All You Need Is Love Bundle - Curl Love…

0:302.6k views

Statement6.3 s hook

“If your hair feels super dry and no matter what you do, you just can't get it to look smooth, you need to check this out.”

Script breakdown3 parts

0:00HookIf your hair feels super dry and no matter what you do, you just can't get it to look smooth, you need to check this out.
0:06DemoThis is the color wow dream cocktail, and it's a coconut infused leave in treatment that's made specifically for dry and damaged hair. What makes…
0:28Call to actionSo if you want to check it out, I'll leave the link somewhere down there.

aroundyourclockdealsOct 9

Color Wow Dream Cocktail Coconut-Infused | Dry Hair…

1:532.2k views

Command2.1 s hook

“Get ready with me to go back to bed.”

Script breakdown8 parts

0:00HookGet ready with me to go back to bed.
0:02DemoIt has not been a fun past 24 hours. I got maybe 40 to 50 bug bites. And then because of all the bug bites, my immune system was down, so I also got…
0:17EvidenceSo I got, took a shower and now I'm doing some skincare and I'm gonna do my hair so I still look cute. I usually use a face cleanser that dries my…
0:31DemoNext I'm going in with my eye cream because my bags are so bad when I get sick. It's actually crazy. This is literally the richest moisturizer cream…
1:14EvidenceI'm going to blow out my hair, so even though I'm not wearing makeup, I still look somewhat presentable.
1:20DemoSpraying it with my favorite leave in conditioner.
1:25EvidenceI usually use the air wrap feature on this, but today I, like, don't want to spend too long on my hair because I'm gonna go in with this cause I…
1:45DemoAt least it looks like I have a nice blowout and my favorite pocket mist. And now I'm back in bed.

Dani ZvulunJul 9

Color Wow Money Mist Leave-In Conditioner Spray…

0:322.1k views

Statement11.3 s hook

“If your hair looks good in the bathroom but looks like hell by the time you get to work, listen up. You can spend 45 minutes blow drying out your hair, but if it's dry and frizzy,”

Script breakdown5 parts

0:00HookIf your hair looks good in the bathroom but looks like hell by the time you get to work, listen up. You can spend 45 minutes blow drying out your…
0:11Demoyou're fighting the losing battle. This right here is the color. Wow. Coconut dream cocktail. You put it on damp hair before you blow dry. It helps…
0:25ProblemStop spending all that time on your hair just to hate how it looks.
0:29DemoI've got this one linked right here.
0:31Call to actionGo check it out. You'll thank me later.

✂️Wendy Kyle✂️💫Oct 20

Color Wow Dream Cocktail Coconut-Infused | Dry Hair…

3:102.1k views

Statement9.5 s hook

“we're gonna do speed round okay and something's going on with my eyes I had to put my glasses on can y'all see that I don't know I don't know what's going on with it”

Script breakdown12 parts

0:00Hookwe're gonna do speed round okay and something's going on with my eyes I had to put my glasses on can y'all see that I don't know I don't know what's…
0:10Demoso first we got this Love Wellness this is a pH balanced cleanser this is to wash your tooty um do not ever stick anything up in your tooty to clean…
0:25Evidencethere's no scent to this you don't want to put anything scented on your delicate flower okay um these are wet cause I were in the shower cause I've…
0:36Demothis actually came with this this is the Tuba 24 hour moisturizer have not tried this yet but I do like the cleanser
0:44Evidenceand this is a pore and sebum cleanser and those are wet because I have been testing those for you and I like them I really do like the Tula this is
0:56DemoI like the way it makes my face feel it makes my face feel clean have not tried where's it at these two this is by beplane these are Seka Peter PDR…
1:15EvidenceI'm super excited about this this is a makeup eraser which I've never used one before not like an actual makeup eraser I've read really good reviews
1:25Demoabout and people love them but this is the Harry Potter edition and I absolutely I love Harry Potter and you can choose which one you want and I…
1:54Evidencethis is by Clear stem I have tried a product by Clear Stem before it actually came into SJ's overstock and it was like in a little tub
2:04Demobut this is a brighten up brighten me up it's a toner but the stuff that I use that was in like the little tub it was pretty good it was just like a…
2:46EvidenceI got some of the glue too I've never done my nails like that so we're gonna try it and then I got these cute little flip flops they're called…
2:57DemoI have not put these on yet but I think that they're so cute just some good luck wearing around the house flip flops but they're super comfortable…

alliejohns1Oct 20

Color Wow Dream Cocktail Coconut-Infused | Dry Hair…

Hooks that opened them

“if your hair's broken I'm gonna show you how to fix it alright you guys wanna see the magic the new color wow money mist this stuff is amazing look how it instantly makes the hair shiny and glossy and honestly to touch…”Statement10.8 sWatch45M views
“can you please all stop fucking flirting with me in my comment section?”Question2.9 sWatch4.6M views
“So dry. Courtney. Yeah.”Statement1.8 sWatch4.2M views
“What's up with the prices at the hair store recently?”Question2 sWatch3.6M views
“If your hair feels super dry and no matter what you do, you just can't get it to look smooth, you need to check this out.”Statement6.3 sWatch2.6k views
“Get ready with me to go back to bed.”Command2.1 sWatch2.2k views
“If your hair looks good in the bathroom but looks like hell by the time you get to work, listen up. You can spend 45 minutes blow drying out your hair, but if it's dry and frizzy,”Statement11.3 sWatch2.1k views
“we're gonna do speed round okay and something's going on with my eyes I had to put my glasses on can y'all see that I don't know I don't know what's going on with it”Statement9.5 sWatch2.1k views