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BBL Serum - 3-in-1 Bikini Line Serum - Designed for ingrown hairs, dark spots, razor bumps, and irritation.…

Rated 4.41,305 reviewsSold by The Bikini Line Co.

No Score yetA product gets a Score after 4 weeks of review history.

Sold
43,936
Sold per day
+62
Price
$39.99
New reviews
–
Video views
30M
21 videos
Creators
4
Found so far

Updated Oct 21, 2026

Videos selling this

Top 12 of 21
Usual openingStatement11 of 18 videos
Hook length3.7 sTypical
Deal mentioned at0:4416 of 18 videos
Asks to buy at0:4516 of 18 videos
Video length0:50Typical
Play videoNo. 10:5329M views
Statement10.5 s hook
“every time I spread a woman's legs I see the exact same thing wait what do you see it's not what you think a bush no dingleberries sometimes but no a FUPA girl no okay then what is it here let me explain”
Script breakdown4 parts
  1. 0:00Hookevery time I spread a woman's legs I see the exact same thing wait what do you see it's not what you think a bush no dingleberries sometimes but no…
  2. 0:11ProblemI spent years as a Brazilian waxer and the pattern I noticed was that whether women shaved or waxed on there they kept having the same problems…
  3. 0:22Demowas causing dark spots and discoloration there are millions of skincare products out there but none that I could confidently recommend for them to…
  4. 0:44Call to actionthis is a product I wish I had for all my clients and it's the beginning of my journey to change the way that women care for their bikini lines we…
Play video0:55397k views
Result first3.5 s hook
“I got it. It works. And I'm a 4C black girl, and I get ingrown hairs.”
Script breakdown9 parts
  1. 0:00HookI got it. It works. And I'm a 4C black girl, and I get ingrown hairs.
  2. 0:04DemoFor real For real. I got you, sis. I got you. There's so many products out there that does not cater to people with curly or coily hair, especially…
  3. 0:12EvidenceSo what product has worked so well for her?first, my name is Tamar. I'm a licensed aesthetician, and I was a professional Brazilian waxer for over…
  4. 0:19ProblemAs somebody that has curly hair, I struggled with these issues severely and truly.
  5. 0:23EvidenceThere was not one product out there that had a solution for all of my skin concerns.
  6. 0:27ProblemThe problem is with coily hair, our hair tends to get stuck underneath the follicle more often than others. That causes more ingrown hairs.
  7. 0:33DemoAnd as a part of our body's natural healing process, that ingrown hair will turn into hyperpigmentation, and the cycle continues. That's why I made…
  8. 0:53OfferAnd we have free shipping.
  9. 0:54Call to actionI'll put the link to this in this video.
Play video0:34272k views
Result first3.9 s hook
“My wife just launched her own product, and now there's motherfuckers on this app trying to knock her shit off.”
Script breakdown3 parts
  1. 0:00HookMy wife just launched her own product, and now there's motherfuckers on this app trying to knock her shit off.
  2. 0:04DemoShe's gonna tell you about the real one, so you better be fucking nice to her. Hi, I'm Tamar, and I'm a licensed aesthetician. I created a product…
  3. 0:30Call to actionSo this is the real one. I'll put the link right here. We have free shipping.
Play video0:49136k views
Statement4.5 s hook
“The most common question I get on my page by far will always be about my bikini line.”
Script breakdown5 parts
  1. 0:00HookThe most common question I get on my page by far will always be about my bikini line.
  2. 0:05DemoI like wearing small bikinis, and I also like my bikini line, to be perfectly clear. And this is how I do it. This routine is much simpler than you…
  3. 0:36EvidenceIrritation. Wear every day on clean, dry skin after you get out the shower.
  4. 0:39DemoAnd then lastly, you're gonna follow up with some type of moisturizer. I like just plain jojoba oil, or you can use shea butter. As long as it…
  5. 0:47Call to actionThe BBL serum is the only thing you cannot find in store, so I'll put the link right here.
Play video0:45116k views
Result first4.4 s hook
“This customer seen these results in 30 days, and this customer seen these results in 60 days.”
Script breakdown11 parts
  1. 0:00HookThis customer seen these results in 30 days, and this customer seen these results in 60 days.
  2. 0:05ProblemBoth of them struggled with the same skin concerns and use the same product, but see results at different times. Why is that?
  3. 0:10EvidenceThere's a few different reasons as to why people see results at different time.
  4. 0:13DemoFirst things first is everybody's skin is different and reacts to products differently. Two is the routine that you're using the product with.
  5. 0:19EvidenceMake sure you take a look on the back of the product to ensure you're using the right routine to see the best results possible.
  6. 0:24Demo3 hyperpigmentation can be something that's been developed over years. This customer had this problem for years. This customer had this problem for…
  7. 0:31EvidenceRegardless of how long it took, both customers seen results with this product.
  8. 0:34DemoThis helps get rid of hyperpigmentation, ingrown hairs, and irritation on your bikini line. But make sure you're following the B B L.
  9. 0:39EvidenceRitual on the back. Stay consistent, and give the product the full six to eight weeks to see results.
  10. 0:43OfferWe offer free shipping with every order.
  11. 0:45Call to actionI'll put the link in this video.
Play video0:2195k views
Command6.4 s hook
“Look, if your bikini line looks like this or something like this, the reason I recommend this is not just because I created it.”
Script breakdown4 parts
  1. 0:02HookLook, if your bikini line looks like this or something like this, the reason I recommend this is not just because I created it.
  2. 0:09EvidenceIt's not because of all these reviews.
  3. 0:11DemoIt's because this is the one thing you're missing in your after care routine. A chemical exfoliant that works beneath the skin, is safe for intimate…
  4. 0:20Call to actionClick link below for free shipping.
Play video0:1568k views
Statement1.6 s hook
“This is fake. This is fake.”
Script breakdown5 parts
  1. 0:00HookThis is fake. This is fake.
  2. 0:02DemoAnd this shit is definitely fake.
  3. 0:04EvidenceAnd if it doesn't have reviews like this under it, I promise you it is fake. And I know this because I made this product.
  4. 0:09DemoIt's called B B L. Serum, short for Bright Bikini line. And it's the one product that you need for your after care.
  5. 0:14Call to actionI'm gonna link it below. We have free shipping.
Play video0:4521k views
Statement2.9 s hook
“I waxed both men and women's genitals for a long time.”
Script breakdown6 parts
  1. 0:00HookI waxed both men and women's genitals for a long time.
  2. 0:03DemoAnd when I tell people that, I get so many questions about the job. Mainly questions like, how does waxing men work? Do people ever have…
  3. 0:28ProblemAnd I was sick of finding products that were only meant for one skin concern. And in reality, almost every single person that came into my wax room…
  4. 0:36DemoSo I created the BBL Serum that addresses ingrown hairs, irritation, and discoloration all in one step.
  5. 0:40OfferSo if you're also sick of buying multiple products, the BBL Serum has free shipping on every order.
  6. 0:45Call to actionI'll link it in this video.
Play video0:4415k views
Statement1.7 s hook
“Girl, this helps with everything.”
Script breakdown6 parts
  1. 0:00HookGirl, this helps with everything.
  2. 0:02DemoI was using the 10 skin before, but this serum is unmatched. It's so gentle, yet so effective. This is the type of comment I love to see if you've…
  3. 0:22EvidenceAs a waxer, I heard people complain about these three skin concerns every single day, and I decided to do something about it.
  4. 0:27DemoI created the BBL Serum. This serum treats hyperpigmentation, ingrown hairs, and irritation all in one step. Three products in one bottle. Like she…
  5. 0:42OfferWe have free shipping on every order.
  6. 0:44Call to actionI'll put the link to this below.
Play video0:4713k views
Question2 s hook
“You think your razor is causing your red bumps?”
Script breakdown7 parts
  1. 0:00HookYou think your razor is causing your red bumps?
  2. 0:02DemoIt's actually micro cuts in your skin that's not being soothed. You think waxing is causing your ingrowns? It's actually dead skin build up,…
  3. 0:15EvidenceThink nothing will work? Because I've tried everything.
  4. 0:17DemoBut nobody actually taught you how to take care of your skin down there after hair removal. So it's really not your fault. Most women know to use a…
  5. 0:31ProblemIt works inside your follicle, where the problem actually starts. Something made just for intimate skin. That's what the B B L. Serum is.
  6. 0:38DemoIt targets ingrown hairs, discoloration, and irritation all in one step. Just apply it every night on clean, dry skin and stay consistent.
  7. 0:45Call to actionTo get the best results, click the link below for free shipping.
Play video0:539.9k views
Question2.3 s hook
“How do you exfoliate? What's the proper way?”
Script breakdown4 parts
  1. 0:00HookHow do you exfoliate? What's the proper way?
  2. 0:02DemoLet me break down exfoliation in 10 seconds for you before I get into it. I'm Tamar. I'm a licensed aesthetician, and I was a professional waxer for…
  3. 0:44OfferI made this specifically because I've seen so many women struggling with these issues on a day to day basis. We have amazing reviews and free…
  4. 0:51DemoIf you're interested in a product like this, I'll leave it below.
Play video0:568.2k views
Problem first10.4 s hook
“if you have curly or coily hair there's a specific struggle that we go through and nobody really ever talks about it but I'm gonna talk about it as a professional waxer for many years and most girls with curly and…”
Script breakdown4 parts
  1. 0:00Hookif you have curly or coily hair there's a specific struggle that we go through and nobody really ever talks about it but I'm gonna talk about it as…
  2. 0:11Problemwould be the ones that suffer from ingrown hairs and hyperpigmentation the most truly it's not your fault there's not a lot of education and…
  3. 0:22Demogrows back it curls into itself which is easier to get stuck beneath the skin surface naturally ingrown hairs cause inflammation and discoloration…
  4. 0:54Call to actionwe have free shipping on all orders I'll put the link below
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “every time I spread a woman's legs I see the exact same thing wait what do you see it's not what you think a bush no dingleberries sometimes but no a FUPA girl no okay then what is it here let me explain”Statement10.5 sWatch29M views
  • “I got it. It works. And I'm a 4C black girl, and I get ingrown hairs.”Result first3.5 sWatch397k views
  • “My wife just launched her own product, and now there's motherfuckers on this app trying to knock her shit off.”Result first3.9 sWatch272k views
  • “The most common question I get on my page by far will always be about my bikini line.”Statement4.5 sWatch136k views
  • “This customer seen these results in 30 days, and this customer seen these results in 60 days.”Result first4.4 sWatch116k views
  • “Look, if your bikini line looks like this or something like this, the reason I recommend this is not just because I created it.”Command6.4 sWatch95k views
  • “This is fake. This is fake.”Statement1.6 sWatch68k views
  • “I waxed both men and women's genitals for a long time.”Statement2.9 sWatch21k views
  • “Girl, this helps with everything.”Statement1.7 sWatch15k views
  • “You think your razor is causing your red bumps?”Question2 sWatch13k views

Sales

Sold per dayLighter bars are averages over several days.

BBL Serum - 3-in-1 Bikini Line Serum - Designed for ingrown hairs, dark spots, razor bumps, and irritation. Salicylic acid, kojic acid, niacinamide, and aloe vera work together to smooth, brighten, and calm skin after shaving or waxing.: sold per day

Total sold

BBL Serum - 3-in-1 Bikini Line Serum - Designed for ingrown hairs, dark spots, razor bumps, and irritation. Salicylic acid, kojic acid, niacinamide, and aloe vera work together to smooth, brighten, and calm skin after shaving or waxing.: total sold

Price

BBL Serum - 3-in-1 Bikini Line Serum - Designed for ingrown hairs, dark spots, razor bumps, and irritation. Salicylic acid, kojic acid, niacinamide, and aloe vera work together to smooth, brighten, and calm skin after shaving or waxing.: price

Serums & Essences

Rank by units sold
#42
Of 776 products
Price against the category
28% higher
Median $31.30

Selling about as much

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