Beauty & Personal CareMakeupLipstick & Lip Gloss

【Black Friday】Beam Glossy Lip Gloss, Made by Mitchell, Makeup, Lip Cosmetics #GLOBAL PICKS

Rated 4.68,940 reviewsSold by Made by Mitchell

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Slower than its last month

20 reviews this week, 31 last week

Odds of a breakout: 4%

Compare with competitors Open on TikTok Shop

Score for Oct 23, 72 hours delayed. Get it live How it works

Sold: 163,429
Sold per day: +73
Price: $19.66
New reviews: 35
Video views: 3.8M
Creators: 10

Updated Oct 26, 2026

Videos selling this

11 videos

Usual openingStatement6 of 8 videos

Hook length4.2 sTypical

Deal mentioned at0:023 of 8 videos

Asks to buy at1:023 of 8 videos

Video length2:43Typical

No. 11:421.9M views

Statement4.8 s hook

“Hey, y'all cut to the chase, bro. About to do my new lip combo.”

Script breakdown7 parts

0:04HookHey, y'all cut to the chase, bro. About to do my new lip combo.
0:09DemoBoth of these are from the TikTok shop. Excited for this because this is the perfect pink. When I'm talking about, like, when people be trying to do…
0:20Call to actionThis is perfect. Like, we use both of these. Like I said, i'mma put it down below. In the TikTok shop link.
0:27EvidenceSo I've been using this, uh, I use this lip liner for a little minute, and I actually like it. It actually lasts, like, a pretty minute, like a boom…
0:43Demothen this pink. Oh, my god. Oh, my god. Oh, my god. Like, it's so perfect, bro. Hold up. I don't need that much. It sticks, too. Oh. Oh. Oh, my.…
1:32Call to actionLike I said, i'mma put both of these down below.
1:34DemoSo I get both of these at the same time. Perfect lip combo. I just told you, period. Uh huh. Then put it back there.

lorixasiaa🎀.Nov 9

1:53972k views

Statement8.1 s hook

“Okay, y'all. So I'm at the airport before I go to Houston and this is no filter. I did my own makeup. No filter.”

Script breakdown6 parts

0:01HookOkay, y'all. So I'm at the airport before I go to Houston and this is no filter. I did my own makeup. No filter.
0:10DemoBut y'all always wanna ask me for my lip combo. Let me show y'all what the girl who did my lip, she gave me a lot of her, um, her, a lot of her, um,…
1:13Evidenceand I got this off the TikTok shop thank you
1:17DemoMauri you're like one of the big kahuna aren't you yeah
1:37Evidenceoh really juicy one yeah I love it then I go with my top coat
1:44Demobut it was nice it was nice it's crazy cause yeah my start oh okay

mssperfecttSep 13

5:03703k views

Statement6.4 s hook

“Oh no eww. Oh no eww.”

Script breakdown7 parts

0:00HookOh no eww. Oh no eww.
0:06DemoI don't like the way that it makes my lips look as you can see. Um, the made by Mitchell, I wanted to like you so bad like you're so beautiful. I…
0:32OfferI wanted to see if the hype was real and this lip gloss right here is always sold out on TikTok shop.
0:38DemoThis is the milkshake for me beam lip gloss from made by Mitchell. And then I also got this 12 pack of like brown and nude colour lip liners as…
2:54ProblemI'm not gonna lie like that stuff was so hard to get off and it start making my lips have that like peel stuff and I exfoliated my lips before I…
3:05EvidenceI did it with my skincare routine so I'm just a little bit like it couldn't have been me couldn't have been me just wanna add a disclaimer too like…
3:17DemoThis is not sponsored or anything and Even if it was I would have gave the same reaction because y'all seen how it looked on camera. There's no way…

Dream🌸Houston Content CreatorOct 29

3:59108k views

Offer first2.6 s hook

“I bought $300 worth of TikTok Shop makeup.”

Script breakdown8 parts

0:00HookI bought $300 worth of TikTok Shop makeup.
0:03DemoLet's do our makeup.
0:04EvidenceI've been seeing this brand made by Mitchell all over my TikTok shop.
0:07DemoYou know, once you interact once, they're gonna keep showing you.
0:10EvidenceAnd, yeah, it worked. First I saw their lip gloss, and then I noticed that, like, all of their makeup is anywhere from 5 to right around that…
0:20DemoSo I was like, uh, yeah, first let me unbox all of this. Yeah. Now this is so cute. This is the one that really got me. So this is my haul. I got a…
0:51OfferI've been using makeup that is, like, way too old, and when I saw the price of this, I was like, oh, yeah, girl, splurge.
0:57DemoI'm setting spray, body gel, highlighter, highlights, curve case. I don't use this in my, like, daily makeup, but I saw it. Maybe I can use it as…

nikki | CLTJan 13

7:3134k views

Statement1.8 s hook

“TikTok has just been throwing.”

Script breakdown10 parts

0:00HookTikTok has just been throwing.
0:02DemoI hit myself in the glasses. Throwing coupons at me. So I was perusing their items, and I was like, what can I get? And I noticed that a whole bunch…
2:14EvidenceI got this liquid blursh in the color drip drip, and it is silver. I like this brand.
2:20DemoI like this brand. They're thinking outside of the dang box. I'm assuming blushes like a highlighter, cause that's where I'm gonna put it. Oh,…
3:15EvidenceHere is the I'm a mother, and I've had no sleep for the past seven years.
3:18DemoAnd here is the. Oh, look, I'm a bright, shiny little angel girl. Checking on the last lip gloss before I put on the new lip gloss. It still has the…
4:56EvidenceAnd I've been on the hunt for a white concealer.
4:59DemoLike, I have white, powerful concealer for a very long time. So we're gonna go a little extreme with this. I'm gonna do, like, a nice little V here,…
7:15ProblemThe lip gloss. The color was a little basic for me, but that was, like, my only complaint. It's not that I hated it. It's just, like, I would never…
7:22DemoLiterally everything else I tried, I liked. And with that. That was a long video. Uh, y'all have a great rest of your day, night, whatever time you…

GeekyGothicGamerGirlJun 27

1:0629k views

Question5.7 s hook

“What's up, boys? Your favourite Brets dolls back with another video lip combo restock.”

Script breakdown3 parts

0:00HookWhat's up, boys? Your favourite Brets dolls back with another video lip combo restock.
0:06DemoSo I always use made by Mitchell. Always use these two shades. You see the pink one? You see the cream one? Yeah. So this one is called Cream Dream.…
1:02Call to actionI'm gonna put the shop link down below so you can get it. Okay?

lorixasiaa🎀.Oct 19

1:4918k views

Statement2.1 s hook

“Okay girlies, let's do makeup.”

Script breakdown10 parts

0:01HookOkay girlies, let's do makeup.
0:03DemoAs y'all can see, I'm just waking up, baby, so let's get right into it.
0:07EvidenceI'm using the Benefit Waterproof Brow Pencil in the shade 3.75 and this is NYX Wonder Snatch Concealer in the shade golden.
0:14DemoI'm priming with Elf's Gold Drip.
0:17EvidencePrimer is new y'all, and I love it.
0:21DemoY'all know the power grip don't play now.
0:23EvidenceI'm using Fenty Fluid Flex Foundation and 4 6 6 W. It's a perfect match, baby.
0:28DemoWe just going back in with that concealer to set underneath my eyes, my nose, close my lip, and just on my highlight points. For contour, we use an…
1:13EvidenceFor lips, I'm using ELF Lip Marker in the shade Molten Chocolate, made by Mitchell Cream Lipstick in the shade Skinny Dip, and their lip gloss in…
1:23DemoI always top my liner with made by Mitchell Gloss In the shade on the phone. And it brings the look together. Now for my favorite scents. This is…

biffzyOct 22

3:331.7k views

Statement3.6 s hook

“So the first thing I got is these jeans, y'all, they're really cute as fuck.”

Script breakdown15 parts

0:04HookSo the first thing I got is these jeans, y'all, they're really cute as fuck.
0:07EvidenceI've been seeing all the baddies in these jeans. They're stretchy as hell. I got them in a size extra large. So of course we're gonna see if they fit.
0:14DemoNext thing I got is this three piece of like two piece cute PJ sets or like, you know, undergarments. So it came with this little broski and then…
1:52EvidenceI've been seeing all the motherfucking girl is using this novice curler, and I really wanted to try it cause my contour is good, but I need one that…
2:07DemoThis is so cute. Like, who does not like cute ass hot tools? This is cute. It's so sleek. Y'all look at this like, oh my god, I cannot wait to curl…
2:19EvidenceOh my god, I cannot wait to curl my hair with this. I'm finna.
2:23DemoI'm finna eat the curls up with this shit. Next thing I got is this little beanie. Y'all, I know y'all been seeing That brand go around with it. Got…
2:39EvidenceI love this. Last thing I got y'all is this pack of headbands. As I could tell, I absolutely love pink.
2:44DemoI actually have something for right now. Okay. I don't care about the pink and the leopard prints.
2:49ProblemLook at that. We're not doing the same headbands no more. I'm sick of that shit. Okay?
2:55DemoChange up your headbands. Get y'all some motherfucking new colors, new styles, new prints, okay? On these hoes be so fucking for real.
3:05EvidenceOh, my god, this is so cutie. I love this.
3:10DemoIf I had actual hair versus this. This is so cute, like. Okay. Alright, bitches, that was the end of my motherfucking haul.
3:18Call to actionMake sure y'all go ahead and click these items down below. If y'all like any of these motherfucking items. Okay? Go ahead and click that shopping…
3:26DemoCause you know a baddie always gonna put you on to the good motherfucking items. Tell me one thing I got here was not a good item. Okay, thank you.

ASIA RAMBLESOct 11

0:291.2k views

my favorite lipgloss!!💓

Greensboro MUAOct 15

0:311.1k views

can’t decide which side im on 😤 everyday nude vs something different 😭 #madebymitchell #beamlipgloss…

s e p t e m b e rOct 14

0:12509 views

link in 🍊🛒 the rest is in my showcase

MinnieOct 22

HookProblemDemoEvidenceOfferCall to action

Creators selling this

10 found

lorixasiaa🎀.@lorixasiaa
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mssperfectt@0nly1mssperfectt
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Dream🌸Houston Content Creator@dreamdoesitall
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nikki | CLT@nicolenikkifarah
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GeekyGothicGamerGirl@geekygothicgamergirl
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biffzy@biffzy
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ASIA RAMBLES@asiaramblestoomuchh
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Greensboro MUA@glamzbyjas
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s e p t e m b e r@sseptemmberr
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Minnie@yomynni
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Hooks that opened the top videos

“Hey, y'all cut to the chase, bro. About to do my new lip combo.”Statement4.8 sWatch1.9M views
“Okay, y'all. So I'm at the airport before I go to Houston and this is no filter. I did my own makeup. No filter.”Statement8.1 sWatch972k views
“Oh no eww. Oh no eww.”Statement6.4 sWatch703k views
“I bought $300 worth of TikTok Shop makeup.”Offer first2.6 sWatch108k views
“TikTok has just been throwing.”Statement1.8 sWatch34k views
“What's up, boys? Your favourite Brets dolls back with another video lip combo restock.”Question5.7 sWatch29k views
“Okay girlies, let's do makeup.”Statement2.1 sWatch18k views
“So the first thing I got is these jeans, y'all, they're really cute as fuck.”Statement3.6 sWatch1.7k views