Beauty & Personal CareMakeupLipstick & Lip Gloss

Smushy Matte Lip Balm, Soft-Matte, Buildable Blurring Pigment, Hydrating Lip Balm, NYX Professional Makeup

Rated 4.316,895 reviewsSold by NYX Professional Makeup

No Score yetA product gets a Score after 4 weeks of review history.

Sold
158,963
Sold per day
+2.6
Price
$13
New reviews
–
Video views
1.7k
3 videos
Creators
3
Found so far

Updated Oct 22, 2026

Videos selling this

3 videos
Play video0:32280 views
Question3.9 s hook
“Hey, wait. A matte lip balm that actually feels comfortable on my lips?”
Script breakdown5 parts
  1. 0:00HookHey, wait. A matte lip balm that actually feels comfortable on my lips?
  2. 0:04DemoThis gives me that soft, blurred lip look without making my lips feel dry. Texture is so smooth and lightweight, it almost feels whipped. I love…
  3. 0:16EvidenceThis is the kind of lip product you can wear every single day.
  4. 0:20DemoNYX really did that thing with these mushy matte lip balms. They come in so many different colours.
  5. 0:26Call to actionI'll have a link down below.
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Hey, wait. A matte lip balm that actually feels comfortable on my lips?”Question3.9 sWatch280 views

Sales

Sold per dayLighter bars are averages over several days.

Smushy Matte Lip Balm, Soft-Matte, Buildable Blurring Pigment, Hydrating Lip Balm, NYX Professional Makeup: sold per day

Total sold

Smushy Matte Lip Balm, Soft-Matte, Buildable Blurring Pigment, Hydrating Lip Balm, NYX Professional Makeup: total sold

Price

Smushy Matte Lip Balm, Soft-Matte, Buildable Blurring Pigment, Hydrating Lip Balm, NYX Professional Makeup: price

Lipstick & Lip Gloss

Rank by units sold
#10
Of 807 products
Price against the category
19% lower
Median $15.99

Selling about as much

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