Beauty & Personal CareMakeupBronzer & Highlighter

Buttermelt Bronzer, Natural Finish Pressed Powder Formula, NYX Professional Makeup

Rated 4.72,340 reviewsSold by NYX Professional Makeup

No Score yet

Compare with competitors Open on TikTok Shop

Sold: 19,662
Sold per day: +39
Price: $15
New reviews: –
Video views: 2M
Creators: 4

Updated Oct 22, 2026

Videos selling this

5 videos

Usual openingResult first2 of 4 videos

Hook length5.8 sTypical

Deal mentioned at2:243 of 4 videos

Asks to buy at1:203 of 4 videos

Video length2:57Typical

No. 13:081.2M views

Result first3.8 s hook

“I have been doing my makeup the exact same way 20 years.”

Script breakdown7 parts

0:00HookI have been doing my makeup the exact same way 20 years.
0:04DemoIf this doesn't scream, I have no idea what I'm doing with my makeup, I don't know what that. Surprise, surprise. I'm here to help. Thank you to…
0:14ProblemPlease keep tagging me in videos of people who are struggling with their makeup.
0:17DemoOur friend here has a very minimal makeup knowledge and needs a simple routine that feels a little more current than 2005. I get the appeal of a…
0:35Call to actionYou can put a little bit on your fingers and tap it on and then massage it in like it is a moisturizer.
0:42DemoIt's gonna give you a little bit of coverage, but it will still look like skin. Then we wanna take a liquid concealer cause it'll look less heavy…
3:07OfferMost of them are affordable.

Melissa MurdickMar 6

2:45813k views

Problem first6.9 s hook

“My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”

Script breakdown12 parts

0:00HookMy fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.
0:07OfferThis is the perfect time to illustrate this, because Nick's just came out with this bronzer that I'm loving right now. Their butter bronzer is 10…
0:19DemoThis is buttercup all buttered up and butter biscuit. And you can see why if I chose this one, it is going to look muddy, because as soon as I put…
0:44EvidenceI think this one might be a little too similar to my skin tone, so I'm gonna choose this second, second shade, and I'll show you how to put it on.
0:51DemoFirst off, if I was going to put on a powder bronzer on a dewy base, it's going to grab and not blend. So I would need to do a very light dusting of…
1:06EvidenceSo this is when I want my skin to look sun kissed and not just have the bronzer on my cheeks.
1:11DemoOrder to create a diffused look, I like a big, fluffed out brush. If you're using a dense brush, an angled brush, that is going to concentrate the…
1:20Call to actionSo this is the BK Beauty 1:04, and I'm going to just roll it on the bronzer to get it coated and then tap it off to get rid of the excess. Okay, so…
1:31DemoI take the brush, and wherever I touch first has the most product. I like that being the cheek. So very lightly, I will sweep back and forth across…
2:36EvidenceI went to like three stores before I bought it on TikTok shop myself.
2:39OfferAgain, only 10 bucks.
2:41DemoSolid winner. Next 10 out of 10. Okay, y'all let me know if you have any questions below.

Melissa MurdickMar 30

4:2110k views

Command6.2 s hook

“Get ready with me. We're going to the church, and we're gonna be taking down decorations so I don't have to look fancy at all.”

Script breakdown18 parts

0:00HookGet ready with me. We're going to the church, and we're gonna be taking down decorations so I don't have to look fancy at all.
0:06DemoI'm literally wearing my smiley face sweater. And then, um, honestly, we have to take down our decorations here as well. Um, so we're gonna have to…
0:18EvidenceAnd I'm late. Since my surgery, I've been having trouble sleeping.
0:21DemoI don't know if it was, like, all the medicine or all that stuff, so I don't even have time to wash my face. So I'm gonna start off with the…
1:28EvidenceI get speechless every time I use this. Easy. Also, I'll touch my lashes.
1:35DemoBecause if you're looking for a no makeup, makeup look, I swear, anytime you have lashes on, you're ready. Like, that's half the battle. Look at.…
2:24OfferSometimes it's even cheaper on the TikTok shop.
2:29Call to actionSo maybe I'll buy it here.
2:31DemoBecause there's a lot of things in Shiseido that aren't on the TikTok shop and you wanna. It's hard doing it on the video. I like doing it in a…
2:43EvidenceBubblegum Burst. This is NYX Lip IV. Obsessed. Obsessed.
2:49DemoIt's a serum, a gloss and stain all in one. Girl, wait till you see. Oh my goodness.
2:58OfferThey can't even keep it in stock.
3:07DemoI'm addicted. I ordered two more Hydro Honeys. Those ones are my favorite.
3:11OfferThey're completely sold out. Completely sold out. Finishing off this. Completely sold out on the TikTok shop. I can't even pin it. You should have…
3:22EvidenceAnd if you're looking for honest reviews on your girl, I tell you if it's a keeper or a Kit Kat. And so far everything I've been using is a keeper.…
3:34DemoAnd why would I use products that I don't like? If that makes sense? Cause like, I don't like this girl. She likes everything. Well, duh. Don't you…
4:10EvidenceIt is a self Tanner, but I love it as a result. I'm gonna add a few faux freckles. But girl, my no makeup.
4:17DemoMakeup look. And we did it in three minutes. Alright, everything's gonna be pinned right here. Have a great day. Love you guys. Bye.

Katrina ✨Fashion LiveSeller🛍️Jan 4

1:34292 views

NYX butter melt bronzer #bronzer #bronzeraseyeshadow @NYX Professional Makeup

Summer💫Oct 12

0:3167 views

Result first5.3 s hook

“r of nyx which is in supervision here in tiktok shop, I finally got it in my hands!”

Script breakdown2 parts

0:00Hookr of nyx which is in supervision here in tiktok shop, I finally got it in my hands!
0:06DemoIt has a pigmentation superpretty, color is beautiful how much just a little touch is enough to put it on your skin.

Perla’s ShopOct 21

HookProblemDemoEvidenceOfferCall to action

Creators selling this

4 found

Melissa Murdick@itsmakeupbymelissam
Followers
1.4M
Videos
2
Views
2M
Likes
100k
Latest
Mar 6
1.2M 813k
Also sells
+14 more
Katrina ✨Fashion LiveSeller🛍️@katrinadimiele
Followers
243k
Videos
1
Views
10k
Likes
173
Latest
Jan 4
10k
Also sells
+20 more
Summer💫@sums492
Followers
7.7k
Videos
1
Views
292
Likes
3
Latest
Oct 12
292
Also sells
+2 more
Perla’s Shop@perlas.shop
Followers
14k
Videos
1
Views
67
Likes
1
Latest
Oct 21
67
Also sells

Hooks that opened the top videos

“I have been doing my makeup the exact same way 20 years.”Result first3.8 sWatch1.2M views
“My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”Problem first6.9 sWatch813k views
“Get ready with me. We're going to the church, and we're gonna be taking down decorations so I don't have to look fancy at all.”Command6.2 sWatch10k views
“r of nyx which is in supervision here in tiktok shop, I finally got it in my hands!”Result first5.3 sWatch67 views