Beauty & Personal CareHaircare & StylingMousse & Gel

Cantu Shea Butter, Moisturizing Curl Activator Cream, 12 fl oz (355 ml)

Rated 4.871 reviewsSold by iHerb

No Score yetA product gets a Score after 4 weeks of review history.

Sold
138
Sold per day
+0
Price
$19.11
New reviews
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Video views
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Creators
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Updated Oct 14, 2026

How similar products are sold

8 videos, 5 products
Usual openingResult first2 of 5 videos
Hook length9.3 sTypical
Deal mentioned at0:321 of 5 videos
Asks to buy at0:133 of 5 videos
Video length0:47Typical
Play video1:072M views
Result first5.4 s hook
“Welcome to guess that hair product, where I put one product in my hair and you have to guess what I put in.”
Script breakdown10 parts
  1. 0:00HookWelcome to guess that hair product, where I put one product in my hair and you have to guess what I put in.
  2. 0:06DemoI have wavy to curly hair. I'm gonna put one product in and just by the way it looks and the three hints that I give you, you're gonna guess in the…
  3. 0:13Call to actionNow, the product is linked right here, but don't click it until the end. Do not be a little cheater.
  4. 0:17DemoLet's get it. My first hint, which is the hardest hint, is that this is a curly hair product. So if you have straight hair, you're not gonna wanna…
  5. 0:35Call to actionI see you want to click that. Don't click it, bro.
  6. 0:37DemoOkay, this is your last and easiest hint. This brand literally has curls in the name.
  7. 0:42EvidenceSo in the comments, you have to guess the exact brand and product that I'm using. I'm gonna dry this with a T-shirt. Do y'all know the product?
  8. 0:49DemoAlright, I'm gonna show it to you guys fully dry and let you guys get your final guesses. This is it. All the way dry. A lot of cute little curly…
  9. 0:57Call to actionThe product is. I mean, you can just click right here if you wanna see the reveal resolution. Curls. Curl.
  10. 1:02DemoDefining cream. I feel like this was probably an easy one. I'm not sure. I love this stuff, though. The fact that it's only this iconic.
madiApr 16
Rizos Curls Curl Defining Cream with Coconut Oil & Shea…
Play video0:4724k views
Result first9.3 s hook
“Today I'm going to let my hair rest from the iron I'm going to grab a lot of iker's hair cream this one he uses for his”
Script breakdown2 parts
  1. 0:00HookToday I'm going to let my hair rest from the iron I'm going to grab a lot of iker's hair cream this one he uses for his
  2. 0:09Demochinese to define them is this one Look I think with that one I am not going to apply it from means to ends and at the same time I am going to…
2 bottles of curly hair styling cream, curly hair products…
Play video0:565.2k views
Question10.9 s hook
“did you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday season don't worry I'm gonna Swatch every single one for you guys this one…”
Script breakdown3 parts
  1. 0:00Hookdid you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday…
  2. 0:11Demothis is Passenger Princess which to me is like the perfect pinky lip it does have a little bit of shimmer in it I don't feel like it's too much…
  3. 0:53Call to actionthese are gonna be perfect for the holiday time I'm gonna link these for you guys right here
e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick…
Play video0:393.9k views
Question1.9 s hook
“Do you know how hard it was to get my hands on these?”
Script breakdown4 parts
  1. 0:00HookDo you know how hard it was to get my hands on these?
  2. 0:02DemoELF came out with four new Glow Reviver lip balms, but they all have shimmers in them. Okay, I understand. Look how beautiful it is on the lips.…
  3. 0:32OfferI had to search long and hard for these because I thought a new drop was gonna have a lot in stock.
  4. 0:35DemoIt didn't. But I'm not mad about it, because these right here. Gorgeous.
e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick…
Play video0:441.3k views
Statement9.9 s hook
“Same formula as the Curl Defining Cream, but with less weight. So it's gonna be perfect for refreshing, fill in my hands. And I don't even, um, section it out for this part”
Script breakdown2 parts
  1. 0:00HookSame formula as the Curl Defining Cream, but with less weight. So it's gonna be perfect for refreshing, fill in my hands. And I don't even, um,…
  2. 0:10Demobecause I don't wanna overload the hair with products. I just wanna add a bit of moisture. And I love that it comes out almost like a cream, but…
Rizos Curls Refresh & Detangle Haircare Spray with Aloe…

Hooks that opened them

  • “Welcome to guess that hair product, where I put one product in my hair and you have to guess what I put in.”Result first5.4 sWatch2M views
  • “Today I'm going to let my hair rest from the iron I'm going to grab a lot of iker's hair cream this one he uses for his”Result first9.3 sWatch24k views
  • “did you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday season don't worry I'm gonna Swatch every single one for you guys this one…”Question10.9 sWatch5.2k views
  • “Do you know how hard it was to get my hands on these?”Question1.9 sWatch3.9k views
  • “Same formula as the Curl Defining Cream, but with less weight. So it's gonna be perfect for refreshing, fill in my hands. And I don't even, um, section it out for this part”Statement9.9 sWatch1.3k views

Sales

Sold per day

Cantu Shea Butter, Moisturizing Curl Activator Cream, 12 fl oz (355 ml): sold per day

Total sold

Cantu Shea Butter, Moisturizing Curl Activator Cream, 12 fl oz (355 ml): total sold

Price

Cantu Shea Butter, Moisturizing Curl Activator Cream, 12 fl oz (355 ml): price

Mousse & Gel

Rank by units sold
#512
Of 759 products
Price against the category
4% lower
Median $19.99

Selling about as much

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