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e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL

Beauty & Personal CareMakeup

e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil…

Rated 4.619,760 reviewsSold by e.l.f. Cosmetics

46
SkipAccelerating

Not enough momentum

416 reviews this week, 363 last week

Odds of a breakout
6%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
220,966
Sold per day
+439
Price
$14
New reviews
321
7 days
Video views
14M
10 videos
Creators
9
Found so far

Updated Oct 26, 2026

Videos selling this

10 videos
Usual openingQuestion2 of 3 videos
Hook length3.9 sTypical
Deal mentioned at0:232 of 3 videos
Asks to buy at0:352 of 3 videos
Video length0:39Typical
Play video0:565.2k views
Question10.9 s hook
“did you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday season don't worry I'm gonna Swatch every single one for you guys this one…”
Script breakdown3 parts
  1. 0:00Hookdid you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday…
  2. 0:11Demothis is Passenger Princess which to me is like the perfect pinky lip it does have a little bit of shimmer in it I don't feel like it's too much…
  3. 0:53Call to actionthese are gonna be perfect for the holiday time I'm gonna link these for you guys right here
Samantha MullinoOct 20
Play video0:393.9k views
Question1.9 s hook
“Do you know how hard it was to get my hands on these?”
Script breakdown4 parts
  1. 0:00HookDo you know how hard it was to get my hands on these?
  2. 0:02DemoELF came out with four new Glow Reviver lip balms, but they all have shimmers in them. Okay, I understand. Look how beautiful it is on the lips.…
  3. 0:32OfferI had to search long and hard for these because I thought a new drop was gonna have a lot in stock.
  4. 0:35DemoIt didn't. But I'm not mad about it, because these right here. Gorgeous.
Alle BreanOct 18
Play video0:291k views
Statement3.9 s hook
“To the girl who said that this is what happens when a lip oil and a lipstick have a baby.”
Script breakdown5 parts
  1. 0:00HookTo the girl who said that this is what happens when a lip oil and a lipstick have a baby.
  2. 0:04DemoThis is gonna make me sound completely out of touch and ridiculous, but I thought ELF was like a kids brand. Probably cause I have a teenage…
  3. 0:14OfferI genuinely did not expect to like it, especially for that price.
  4. 0:18Call to actionBut yeah, stop being a snob like I was and go get some freaking ELF lip slick or whatever they call this thing.
  5. 0:23DemoIt's like a hydrating lipstick. This is rose latte. Now I gotta go back for other colours. Freaking elf. Who knew?
Gretchen Skincare After 40Oct 22
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

9 found

Hooks that opened the top videos

  • “did you all know that Elf came out with four new shades in their lip oil stick their shimmer shades which are gonna be perfect for the holiday season don't worry I'm gonna Swatch every single one for you guys this one…”Question10.9 sWatch5.2k views
  • “Do you know how hard it was to get my hands on these?”Question1.9 sWatch3.9k views
  • “To the girl who said that this is what happens when a lip oil and a lipstick have a baby.”Statement3.9 sWatch1k views

Sales

Sold per dayLighter bars are averages over several days.

e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL: sold per day

Total sold

e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL: total sold

Price

e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL: price

New reviews

e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL: new reviews per day
Last 7 days
321
Since Sep 10
1,914
Verified buyers
100%
Sold per review
11

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Rank by units sold
#37
Of 22,872 products
Price against the category
6% lower
Median $14.90

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