Beauty & Personal CareHaircare & StylingHair Color

Color & Conceal Root Touch-Up, Hairline Filler & Gray Hair Coverage | Long-Lasting Waterproof Concealer Stick…

Rated 4.281 reviewsSold by TRUHAIR

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Sold: 1,432
Sold per day: +0
Price: $33.95
New reviews: –
Video views: 279k
Creators: 1

Updated Oct 24, 2026

Videos selling this

1 video

No. 12:34279k views

Statement10.4 s hook

“I've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone in hating the way gray hair makes me look and feel.”

Script breakdown10 parts

0:00HookI've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone…
0:11DemoSo I'm gonna answer the top questions that I had. The size. It's literally almost the size of a lip gloss. So you can take it anywhere you go, you…
0:22EvidenceAnd then you're gonna stop somewhere, you're like, dang, I have gray hair. Or for a photo, just dab on really quick. It works great.
0:29DemoA lot of people had to ask me like, oh, how does it feel? You can definitely feel it. I have some on right now. You can definitely feel it. However,…
1:00EvidenceI'll show you some really white areas so that you can see how it works. Sweat proof and it's waterproof.
1:08DemoSo in order to take it off you Literally have to massage your shampoo through it, and you'll see it come out just like you do the spray. I promise…
1:17EvidenceI've used them all. I've been gray on top of my head since I was, like, 31. It's gotten worse. Yes, but since 31.
1:24DemoSo here you see how much gray. This is how much gray hair I have in the crease that I showed you right now. Another thing I like about this that is…
2:30Call to actionIf you're gonna buy it, why not buy it for me?
2:32DemoBecause sharing is caring. Thank you.

ItsDeeAgainDec 12

HookProblemDemoEvidenceOfferCall to action

Creators selling this

1 found

ItsDeeAgain@itsdeeagain_
Followers
37k
Videos
1
Views
279k
Likes
1.6k
Latest
Dec 12
279k
Also sells
+1 more

Hooks that opened the top videos

“I've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone in hating the way gray hair makes me look and feel.”Statement10.4 sWatch279k views

How similar products are sold

8 videos, 5 products

Usual openingStatement5 of 8 videos

Hook length5.9 sTypical

Deal mentioned at1:092 of 8 videos

Asks to buy at0:395 of 8 videos

Video length0:56Typical

2:029.7M views

Statement11 s hook

“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”

Script breakdown6 parts

0:00Hookthis is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you…
0:11Evidencethat 10 days out you start looking like this but Style Edit has created a pencil that gives you a precise root touch up just in the areas where you…
0:23Demothis is just absolutely genius especially when you don't need as much cover up so I have already done this side and look at how beautiful this…
1:34Evidenceonly is my hair not grey but it just looks so much fuller because I was able to like colour in those like thinning areas so much product in this
1:44Demothis will last you forever I mean that's a lot the pencil and the powder I won't need to get my colour done for at least another five or six weeks
1:54Call to actionthis is on sale now only on TikTok Shop for $22 other retailers are selling it for that I'm telling you grab it now before it sells out

Your_Mane_GirlJul 7

Style Edit Root Touch Up Stick – Instant Gray Root…

0:283.8M views

Statement3.7 s hook

“If you have grey hair, whether on your head or beard, stop dying immediately.”

Script breakdown6 parts

0:00HookIf you have grey hair, whether on your head or beard, stop dying immediately.
0:04DemoChemical hair dyes damage your hair follicles over time.
0:07Call to actionWhen greys pop up, just grab this grey hair concealer stick, glide it on and all greys are completely covered.
0:13EvidenceMade with one hundred percent natural plant extracts, it's gentle on skin and lasts for months per stick.
0:18DemoI used to dye my greys every month, but now I haven't dyed them in half a year. Try this grey coverage comb today! Available in black and brown!
0:25OfferSpecial offer plus free shipping right now, so seize the big discount and order today!

Bloom TroveFeb 4

20ml Temporary One‑Time Hair Color Touch‑Up Stick, Easy…

1:0913k views

Statement3.1 s hook

“Wow. Oh, look at that. I got plenty hair now.”

Script breakdown4 parts

0:00HookWow. Oh, look at that. I got plenty hair now.
0:04DemoWow. This is a hairline powder.
0:06EvidenceI got these on the TikTok shop. Okay. My hair is long, okay?
0:10DemoBut I'm losing a lot of hair and it makes me feel a little insecure. I got the colour dark brown. Hmm. Oh, and this one is the. I guess the one you.…

Netty CeeMar 25

2 PCS Hairline Filler Powder with Mirror & Sponge…

1:139.8k views

Statement5.6 s hook

“Because I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.”

Script breakdown6 parts

0:00HookBecause I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.
0:06DemoLike a TikTok Shop sample haul. So first thing is Bloom Energy Drinks. This is the Summer Splash flavour. I love the Bloom Energy drinks. And my…
0:27EvidenceAnd this one's my favourite keyboard I got this week, this beautiful blue.
0:33DemoAnd then also going along with, like, my keyboard niche, keycaps for a keyboard. Purple.
0:40EvidenceI got this, like, astronaut projector. Will project, like, galaxy stars on the ceiling or the wall.
0:47DemoIt's really cute. The last couple things here, it's the Bulldog 5 hair thickening fibres will just fill in, make the hair look fuller. I got to test…

nathalyJun 14

BOLDIFY Hairline Powder Haircare Kit c177492…

0:154k views

Problem first6.1 s hook

“If you struggle with a receding hairline and you want to feel confident without a hat, watch how this powder could instantly give you the look of a full head of hair on.”

Script breakdown2 parts

0:00HookIf you struggle with a receding hairline and you want to feel confident without a hat, watch how this powder could instantly give you the look of a…
0:06DemoThis powder blended in seamlessly. It was completely unnoticeable. Guys, you deserve to feel confident, too. And there's absolutely nothing wrong if…

hinfiledAug 16

2PCS Hairline Powder Instantly Conceals Hair Loss…

0:562.3k views

Statement8.7 s hook

“Y'all, I do not care about being seen with no makeup on, but you will not catch me in public with these horrendously dark roots.”

Script breakdown6 parts

0:08HookY'all, I do not care about being seen with no makeup on, but you will not catch me in public with these horrendously dark roots.
0:16EvidenceI don't know what it is, I just get so insecure and I've been trying to go to the salon like way less cause it's so bad for your hair.
0:25DemoAnd honestly, the only thing keeping me through that is this 30 dollar hairline powder.
0:30EvidenceI can literally give myself a little DIY retouch up every single day.
0:35DemoLike I usually only have to reapply this like 24 to 48 hours and look how much instantly blonder I am and I didn't have to step foot in a salon. I…
0:52Call to actionIf you are a chronic bleach blonde, please get this. I will leave the link down below. Love, y'all.

lifewithlysOct 26

BOLDIFY Hairline Powder Haircare Kit c177492…

0:161.2k views

Question2.7 s hook

“What happens if it rains? Will the powder wash away?”

Script breakdown3 parts

0:00HookWhat happens if it rains? Will the powder wash away?
0:03DemoBoldify's Hairline powder is wind, water and rain resistant, helping to cover sparse areas and root regrowth for up to 48 hours. Available in 14…
0:13Call to actionGet yours today at Boldify!

pilatesgirlMar 9

BOLDIFY Hairline Powder Haircare Kit c177492…

0:56415 views

Problem first11.7 s hook

“I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”

Script breakdown4 parts

0:00HookI'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,
0:12Demoyou don't know what you're missing. There is easy as can be. There are sprays and it'll completely cover those roots. Look at that. There's colours…
0:39Call to actionNo matter which of these style edit products you choose, they are all incredible and they are all so easy to use, so I dropped them right here into…
0:50DemoGrab yourself some style edit today, save yourself some money having to run back to the hairdresser all the time for root touch up.

Jackie TBMay 1

Style Edit Root Touch Up Stick – Instant Gray Root…

Hooks that opened them

“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”Statement11 sWatch9.7M views
“If you have grey hair, whether on your head or beard, stop dying immediately.”Statement3.7 sWatch3.8M views
“Wow. Oh, look at that. I got plenty hair now.”Statement3.1 sWatch13k views
“Because I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.”Statement5.6 sWatch9.8k views
“If you struggle with a receding hairline and you want to feel confident without a hat, watch how this powder could instantly give you the look of a full head of hair on.”Problem first6.1 sWatch4k views
“Y'all, I do not care about being seen with no makeup on, but you will not catch me in public with these horrendously dark roots.”Statement8.7 sWatch2.3k views
“What happens if it rains? Will the powder wash away?”Question2.7 sWatch1.2k views
“I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”Problem first11.7 sWatch415 views