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Style Edit Root Touch Up Stick – Instant Gray Root Concealer for Hairline, Temples, and Part – Lightweight, No-Residue Root Coverage – Made in the USA - Salon Quality temporary hair dye

Beauty & Personal CareHaircare & StylingHair Color

Style Edit Root Touch Up Stick – Instant Gray Root Concealer for Hairline, Temples, and Part – Lightweight…

Rated 4.21,390 reviewsSold by STYLE EDIT HAIR INC

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
29,317
Sold per day
+5.4
Price
$51.99
New reviews
–
Video views
9.7M
4 videos
Creators
4
Found so far

Updated Oct 21, 2026

Videos selling this

4 videos
Usual openingStatement2 of 3 videos
Hook length11 sTypical
Deal mentioned at1:541 of 3 videos
Asks to buy at1:172 of 3 videos
Video length0:56Typical
Play videoNo. 12:029.7M views
Statement11 s hook
“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”
Script breakdown6 parts
  1. 0:00Hookthis is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you…
  2. 0:11Evidencethat 10 days out you start looking like this but Style Edit has created a pencil that gives you a precise root touch up just in the areas where you…
  3. 0:23Demothis is just absolutely genius especially when you don't need as much cover up so I have already done this side and look at how beautiful this…
  4. 1:34Evidenceonly is my hair not grey but it just looks so much fuller because I was able to like colour in those like thinning areas so much product in this
  5. 1:44Demothis will last you forever I mean that's a lot the pencil and the powder I won't need to get my colour done for at least another five or six weeks
  6. 1:54Call to actionthis is on sale now only on TikTok Shop for $22 other retailers are selling it for that I'm telling you grab it now before it sells out
Your_Mane_GirlJul 7
Play video0:56414 views
Problem first11.7 s hook
“I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”
Script breakdown4 parts
  1. 0:00HookI'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,
  2. 0:12Demoyou don't know what you're missing. There is easy as can be. There are sprays and it'll completely cover those roots. Look at that. There's colours…
  3. 0:39Call to actionNo matter which of these style edit products you choose, they are all incredible and they are all so easy to use, so I dropped them right here into…
  4. 0:50DemoGrab yourself some style edit today, save yourself some money having to run back to the hairdresser all the time for root touch up.
Jackie TBMay 1
Play video0:569 views
Statement6.8 s hook
“If you don't like the sprays for root touch UPS, um, I recommend this product,”
Script breakdown3 parts
  1. 0:01HookIf you don't like the sprays for root touch UPS, um, I recommend this product,
  2. 0:08Evidencewhich I use on these here, and you can just colour them in, see how it works there. I really like this. I got this colour, dark brown.
  3. 0:24DemoYou can see how it's covering up those grays I have on the sides there. Highly recommend this. Also, this is by Style. Edit get it zoomed in there.…
happyshopperOct 21
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

4 found

Hooks that opened the top videos

  • “this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”Statement11 sWatch9.7M views
  • “I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”Problem first11.7 sWatch414 views
  • “If you don't like the sprays for root touch UPS, um, I recommend this product,”Statement6.8 sWatch9 views

Sales

Sold per dayLighter bars are averages over several days.

Style Edit Root Touch Up Stick – Instant Gray Root Concealer for Hairline, Temples, and Part – Lightweight, No-Residue Root Coverage – Made in the USA - Salon Quality temporary hair dye: sold per day

Total sold

Style Edit Root Touch Up Stick – Instant Gray Root Concealer for Hairline, Temples, and Part – Lightweight, No-Residue Root Coverage – Made in the USA - Salon Quality temporary hair dye: total sold

Price

Style Edit Root Touch Up Stick – Instant Gray Root Concealer for Hairline, Temples, and Part – Lightweight, No-Residue Root Coverage – Made in the USA - Salon Quality temporary hair dye: price

Hair Color

Rank by units sold
#14
Of 793 products
Price against the category
225% higher
Median $15.99

Selling about as much

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