Beauty & Personal CareHaircare & StylingShampoo & Conditioner

Color Wow Insta-WOW Advanced Dry Shampoo | Oil-Absorbing Formula for Fresh, Clean Hair | Virtually No White…

Rated 4.53,127 reviewsSold by Color Wow Hair

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36 reviews this week, 51 last week

Odds of a breakout: 4%

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Sold: 50,104
Sold per day: +42
Price: $41.60
New reviews: 27
Video views: 24k
Creators: 14

Updated Oct 27, 2026

Videos selling this

Top 12 of 16

Usual openingStatement5 of 12 videos

Hook length5.3 sTypical

Deal mentioned at0:135 of 12 videos

Asks to buy at0:2910 of 12 videos

Video length0:41Typical

No. 10:217.8k views

Question6 s hook

“Do not buy this in store right now because they are gonna give you a free mini and a discount on TikTok Shop.”

Script breakdown4 parts

0:00HookDo not buy this in store right now because they are gonna give you a free mini and a discount on TikTok Shop.
0:06DemoYou're literally gonna get this for free when you purchase the full size.
0:09OfferAnd this retails for $19 by itself.
0:11DemoIs color wow dry shampoo. It goes on clear, and it is the only dry shampoo that has a shampoo grade cleanser. So you're actually going to be…

ohh.mggOct 18

2:085.6k views

Statement2.3 s hook

“A TikTok shop free sample haul.”

Script breakdown9 parts

0:00HookA TikTok shop free sample haul.
0:02DemoI haven't done one in a couple of days. We're gonna start this one off really strong, because I absolutely love this stuff.
0:13EvidenceIt is dry shampoo by. Wow, it is so cool. And I definitely need this in my hair today.
0:20DemoEspecially if you're exercising, if you go to the gym and then afterwards you have something to do or you have to go to work. I'm gonna actually…
0:49EvidenceOn top of giving my hair that Clean Sensation.
0:53DemoTravel toothbrush holder. Hmm. I wonder what I'm gonna use this for. This actually looks like it'll hold two toothbrushes in there. It's pretty big.…
1:54Evidenceare my husband's reading glasses.
1:56DemoSix pairs in the pack. You get two of each color. There's three different colors to them. You can pick your own graduation on there.
2:03Call to actionSo if you need it stronger or less strong, I'm gonna link it in the car below. This is a great deal.

gretchen7472Jun 23

0:312.2k views

Question8.2 s hook

“Do not grab the color wow Advanced Dry Shampoo unless you're grabbing it today, because not only are they running such a good discount, but they're giving away a free travel size.”

Script breakdown3 parts

0:00HookDo not grab the color wow Advanced Dry Shampoo unless you're grabbing it today, because not only are they running such a good discount, but they're…
0:08DemoThis cannot be a hot take, because everyone knows that color wow makes the best dry shampoo. This dry shampoo will make your hair feel like you just…
0:25OfferLike I said, that discount right now is so, so good. And that travel size freebie, if I were you, I would not miss out. I'll have it linked below.

LifeStyle ComfortOct 20

0:481.4k views

Question3.1 s hook

“Dry shampoo? No dry shampoo.”

Script breakdown6 parts

0:00HookDry shampoo? No dry shampoo.
0:03EvidenceI haven't washed my hair in seven days. That's why it's so greasy. It literally looks almost wet.
0:09DemoBut we're gonna see if the InstaWow Dry Shampoo can actually take away the grease. What I love about this stuff is it leaves absolutely no white cast.
0:17EvidenceLike, my hair is pretty dark, and you can't see it when I spray it in my hair at all.
0:20DemoLet's spray in a bunch, cause I need it now. We're gonna brush it through. And what's different about this stuff is it actually removes the grease…
0:47Call to actionI'll link it for you right here.

Kristen SitzOct 5

1:091.2k views

Result first3.9 s hook

“It's hair wash day. It's been five full days since I've washed my hair.”

Script breakdown7 parts

0:00HookIt's hair wash day. It's been five full days since I've washed my hair.
0:04DemoI know it's crazy and maybe gross, but don't worry. I shower. As you can see, it's just a little bit greasy right there. So today, we're gonna try…
0:14EvidenceDry shampoo in the flesh and see if it works. Over the years, I've really tried to train my hair, and I've done it. But still a little greasy on day…
0:40DemoWow. That actually gave me a lot of volume as well. That looks so much better. That looks really, really good.
0:51OfferOkay, there's a little bundle, um, deal from them, so you can get the big size and also the travel size.
0:57DemoSo, yeah, that is all for today. Thank you for tuning in.
1:02EvidenceDefinitely follow me, um, if you like hair product reviews and makeup reviews. Bye.

EmmySep 23

0:251.2k views

Statement5.5 s hook

“This trick will help clean your hair when you don't have time to actually get in the shower.”

Script breakdown3 parts

0:00HookThis trick will help clean your hair when you don't have time to actually get in the shower.
0:06DemoThis is Color Wow's Insta wow Advanced Dry Shampoo. I just got out of the sculpt class, and I don't have time to take an entire shower. You could…
0:23Call to actionI'm gonna link this for you right here.

Meg❤️‍🔥Oct 12

0:23947 views

Statement6.2 s hook

“this color wow dry shampoo is for those of us ladies who get like blowouts or get our hair curled and it's oily heavy and weighed”

Script breakdown3 parts

0:00Hookthis color wow dry shampoo is for those of us ladies who get like blowouts or get our hair curled and it's oily heavy and weighed
0:06Evidencedown within like the first day or two I like to put this on my hair the very first day that I straighten it and it gives me those extra days without…
0:16Call to actionamazing I love how my hair doesn't feel dry after using it so if you have been looking for ways to keep your hair from getting oily that quick I…

ⓀⓡⓘⓢⓣⓘⓝOct 16

0:58861 views

Result first2.8 s hook

“It literally looks like I just washed my hair and did a blowout.”

Script breakdown5 parts

0:00HookIt literally looks like I just washed my hair and did a blowout.
0:03EvidenceThis is day 3 of me not washing my hair and don't mind the red that's just my color dye but we're gonna try the instant wow volumizing dry shampoo…
0:12DemoWe're just gonna split it right down the middle and we're gonna compare each side. Let's start with this side right here Nog een keer and then…
0:32EvidenceSo I literally just feels like I just washed my hair and do you see all that volume it gave on this side? And look at this side still very oily. You…
0:56Call to actionI have a link down my below for you.

PrettyveeOct 14

1:38635 views

Might be my best haul yet!! #tiktokshop #prhaul #tiktokshopaffiliate #tiktokshopaffiliateprogram…

EmmySep 21

1:03602 views

#dryshampoo #colorwow

ElisaOct 21

0:33579 views

Statement27 s hook

“limp hair works on dark and light hair absorbs fat and gives you volume and is available in different presentations and here in the house the two presentations were ordered.”

Script breakdown2 parts

0:00Hooklimp hair works on dark and light hair absorbs fat and gives you volume and is available in different presentations and here in the house the two…
0:27Call to actionthe little one on the road and the big one for the house if you liked it you can add it in the cart down there.

Los_Linares777Oct 19

0:38444 views

Dry shampoo on dark hair can be a struggle when it leaves behind that obvious white, powdery residue. I…

Jennifer2739Oct 1

HookProblemDemoEvidenceOfferCall to action

Creators selling this

14 found

ohh.mgg@ohh.mgg
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gretchen7472@gretchen7472
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LifeStyle Comfort@lifestyle.comfort
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Emmy@emmyg1212
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Kristen Sitz@kristensitz
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Meg❤️‍🔥@megoleary
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Ⓚⓡⓘⓢⓣⓘⓝ@kristindijon
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11
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Prettyvee@itsrealprettyvee
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Elisa@elisacarpiio
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Los_Linares777@los_linares777
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Jennifer2739@indianagirl1982
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missmendy79@missmendy79
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Hooks that opened the top videos

“Do not buy this in store right now because they are gonna give you a free mini and a discount on TikTok Shop.”Question6 sWatch7.8k views
“A TikTok shop free sample haul.”Statement2.3 sWatch5.6k views
“Do not grab the color wow Advanced Dry Shampoo unless you're grabbing it today, because not only are they running such a good discount, but they're giving away a free travel size.”Question8.2 sWatch2.2k views
“Dry shampoo? No dry shampoo.”Question3.1 sWatch1.4k views
“It's hair wash day. It's been five full days since I've washed my hair.”Result first3.9 sWatch1.2k views
“This trick will help clean your hair when you don't have time to actually get in the shower.”Statement5.5 sWatch1.2k views
“this color wow dry shampoo is for those of us ladies who get like blowouts or get our hair curled and it's oily heavy and weighed”Statement6.2 sWatch947 views
“It literally looks like I just washed my hair and did a blowout.”Result first2.8 sWatch861 views
“limp hair works on dark and light hair absorbs fat and gives you volume and is available in different presentations and here in the house the two presentations were ordered.”Statement27 sWatch579 views
“Okay, when you're travelling, what's the one thing you do not leave home without?”Question4.4 sWatch420 views