Beauty & Personal CareMakeupConcealer & Foundation

Skin Mimetic Concealer – Radiant Medium-Coverage Hydrating Concealer with a Lightweight, Skin-Like Finish by…

Rated 4.4696 reviewsSold by Shop MAKE Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
13,329
Sold per day
+12
Price
$33.95
New reviews
–
Video views
5.7k
3 videos
Creators
2
Found so far

Updated Oct 21, 2026

Videos selling this

3 videos
Usual openingStatement2 of 2 videos
Hook length2.8 sTypical
Video length0:22Typical
Play videoNo. 10:194.2k views
Statement3 s hook
“If you want Hailey Bieber skin, you have to use the products that she does.”
Script breakdown3 parts
  1. 0:00HookIf you want Hailey Bieber skin, you have to use the products that she does.
  2. 0:03DemoI saw a video of her using this exact concealer, and there is no creasing underneath my eye. It mimics your skin texture, so it just glides in and…
  3. 0:16ProblemI hate under eye creasing, and as you can see, there's none of that with this.
ohh.mggOct 25
Play video0:251.1k views
Statement2.6 s hook
“I use the same concealer that Hailey Bieber does.”
Script breakdown4 parts
  1. 0:00HookI use the same concealer that Hailey Bieber does.
  2. 0:03DemoThis is it in shade 4W. This actually has skincare in it, which I'm not surprised with Hailey Bieber.
  3. 0:08EvidenceReason why I love it is because it does not crease, as you can see. And it just makes your skin look gorgeous.
  4. 0:14DemoAnd it actually mimics your skin texture, so it makes your skin look like skin. Here's the diagram of the shades. I feel like on TikTok, you can't…
ohh.mggOct 25
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “If you want Hailey Bieber skin, you have to use the products that she does.”Statement3 sWatch4.2k views
  • “I use the same concealer that Hailey Bieber does.”Statement2.6 sWatch1.1k views

Sales

Sold per dayLighter bars are averages over several days.

Skin Mimetic Concealer – Radiant Medium-Coverage Hydrating Concealer with a Lightweight, Skin-Like Finish by MAKE Beauty: sold per day

Total sold

Skin Mimetic Concealer – Radiant Medium-Coverage Hydrating Concealer with a Lightweight, Skin-Like Finish by MAKE Beauty: total sold

Price

Skin Mimetic Concealer – Radiant Medium-Coverage Hydrating Concealer with a Lightweight, Skin-Like Finish by MAKE Beauty: price

Concealer & Foundation

Rank by units sold
#76
Of 719 products
Price against the category
74% higher
Median $19.50

Selling about as much

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