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e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL

Beauty & Personal CareMakeup

e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL

Rated 4.825,760 reviewsSold by e.l.f. Cosmetics

43
SkipPeaking

Not enough momentum

492 reviews this week, 325 last week

Odds of a breakout
6%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
219,821
Sold per day
+469
Price
$11.70
New reviews
381
7 days
Video views
2.5M
13 videos
Creators
10
Found so far

Updated Oct 26, 2026

Videos selling this

Top 12 of 13
Usual openingStatement3 of 5 videos
Hook length5.9 sTypical
Asks to buy at0:262 of 5 videos
Video length0:34Typical
Play video0:342.5k views
Statement6.9 s hook
“Elf just dropped a birthday cake Glow Reviver Melting Lip Balm is clear with rainbow shimmers.”
Script breakdown3 parts
  1. 0:00HookElf just dropped a birthday cake Glow Reviver Melting Lip Balm is clear with rainbow shimmers.
  2. 0:07DemoLook at how stunning this is. This is on its own, so you can just see what the true colour is. But layering this on top of a lip liner or a lip…
  3. 0:32Call to actionLink it below for you. Go pick this one up before it sells out.
lexOct 25
Play video1:112.1k views
Statement5.9 s hook
“Guys, immediately when I saw that, elf dropped a birthday cake shade of their little Glow Reviver lip balms.”
Script breakdown3 parts
  1. 0:00HookGuys, immediately when I saw that, elf dropped a birthday cake shade of their little Glow Reviver lip balms.
  2. 0:06EvidenceYou guys know that I'm obsessed with the clear one. Vanilla soft serve. I have so many of these. I'm obsessed with them. I needed this, like, pinky…
  3. 0:16DemoAnd typically I'm not a big fan of, like, shimmers, but I just know, like, this is gonna be such a good one. So I've already lined my lips. No, that…
JENNAOct 26
Play video0:271.1k views
Question2.5 s hook
“Guess who didn't hear their alarm go off this morning?”
Script breakdown4 parts
  1. 0:00HookGuess who didn't hear their alarm go off this morning?
  2. 0:03DemoAnd guess who has an important appointment to go to at 10:30? Hi. That's me. I'm always late. Don't know how to fix it.
  3. 0:10EvidenceI didn’t have time to do my hair and makeup, but when in doubt, I always have my Elf Glow Reviver lip gloss.
  4. 0:17DemoImma put that on, and maybe I'll feel like I'm at least put together. Um, somewhat. I hope everybody has a good day.
TiffanyOct 5
Play video0:21820 views
Statement10.9 s hook
“If you're looking for a brown gloss for fall but don't want too much color, the ELF Melting Lip Balm in Vanilla Toffee has a buildable color, so the more you put on, more color you get.”
Script breakdown3 parts
  1. 0:00HookIf you're looking for a brown gloss for fall but don't want too much color, the ELF Melting Lip Balm in Vanilla Toffee has a buildable color, so the…
  2. 0:11DemoVery soft, never sticky us the flavor and the shine is unmatched there. They just launched a new color, so they're having a promotion.
  3. 0:21Call to actionGrab it at the link below.
Diana | Homestead Mentor 🌱Oct 19
Play video2:29574 views
Command4.2 s hook
“Get ready with me for part three, because I don't even know how my life got to this point.”
Script breakdown6 parts
  1. 0:00HookGet ready with me for part three, because I don't even know how my life got to this point.
  2. 0:04DemoIf you've been following along, you know that I spent eight years of my life loving somebody. And when I say I stood beside him through everything,…
  3. 1:27ProblemAnd I'm not gonna lie to you guys, that hurts. Because I know what my intentions are, I know how I feel, and I know how much I've already been…
  4. 1:34DemoBut it's like no matter what I say or do, somebody's upset with me. And I'm tired. Like, genuinely mentally and emotionally tired. And you know…
  5. 1:50ProblemAnd when I finally started figuring that out, somehow I became the problem.
  6. 1:54DemoAnd I think that's the part that's been the hardest for me to accept. Because I can still care about somebody and not want the life I had with them.…
TiffanyOct 13
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

10 found

Hooks that opened the top videos

  • “Elf just dropped a birthday cake Glow Reviver Melting Lip Balm is clear with rainbow shimmers.”Statement6.9 sWatch2.5k views
  • “Guys, immediately when I saw that, elf dropped a birthday cake shade of their little Glow Reviver lip balms.”Statement5.9 sWatch2.1k views
  • “Guess who didn't hear their alarm go off this morning?”Question2.5 sWatch1.1k views
  • “If you're looking for a brown gloss for fall but don't want too much color, the ELF Melting Lip Balm in Vanilla Toffee has a buildable color, so the more you put on, more color you get.”Statement10.9 sWatch820 views
  • “Get ready with me for part three, because I don't even know how my life got to this point.”Command4.2 sWatch574 views

Sales

Sold per dayLighter bars are averages over several days.

e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL: sold per day

Total sold

e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL: total sold

Price

e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL: price

New reviews

e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL: new reviews per day
Last 7 days
381
Since Sep 24
1,950
Verified buyers
100%
Sold per review
8.5

Makeup

Rank by units sold
#38
Of 22,872 products
Price against the category
21% lower
Median $14.90

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