EM Cosmetics Hydrating Glossy Tinted Lip Cushion - Lip Care Product with Hyaluronic Acid, Caprylic/Capric…

Rated 4.8200 reviewsSold by EM Cosmetics by Michelle Phan

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Sold: 4,899
Sold per day: +6
Price: $29.99
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Updated Oct 22, 2026

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8 videos, 6 products

Usual openingStatement3 of 7 videos

Hook length3.4 sTypical

Deal mentioned at0:141 of 7 videos

Asks to buy at0:283 of 7 videos

Video length1:03Typical

2:004.8M views

Statement2.4 s hook

“Judy doll just came out with the black lipstick.”

Script breakdown2 parts

0:00HookJudy doll just came out with the black lipstick.
0:03DemoIt's a sponge tip applicator. First impressions? Well, she is dark. Here's how it looks on immediately. It is very smooth. I found that the best way…

kixiSep 27

JUDYDOLL Cushion Lip Powder Cream, Cushion Matte Lock Lip…

1:444.5M views

Result first3.4 s hook

“When I tell y'all I've been stalking the Mail Lady for these.”

Script breakdown5 parts

0:00HookWhen I tell y'all I've been stalking the Mail Lady for these.
0:03DemoI literally been stalking them for this package.
0:07Call to actionThis is the lip gloss. My homegirl Sierra, promoted this lip gloss, and I fell in love with it, so I ordered me some right off a link. Look at it.…
0:29DemoLet me get them all open. All right, so here go all of the colors. So these are supposed to be some of the best lip glosses. As y'all see, lips dry…
1:40Call to actionI'm leaving link. Y'all go grab y'all some.

ShatariajanaybunchOFFICIALJan 23

Lip Glaze- 3-in-1 Balm + Oil + Gloss - Nourishing Lipgloss…

1:473.7M views

Statement6.3 s hook

“Using a lip tint on my boyfriend while I do his skincare routine. Oopsies.”

Script breakdown5 parts

0:00HookUsing a lip tint on my boyfriend while I do his skincare routine. Oopsies.
0:12DemoScott, warn me what's next? Niacinamide? More of a hyaluronic acid type of guy. No, you're not. CEO afterglow. Now we have this lip exfoliant from…
1:15EvidenceLike, sit up and let me sing it to the final result. How was it? Do just go like,
1:27Problemwhat do you do? Haha! I fucking hate you.
1:42DemoSay cheese. No. Make a little kissy lips.

kayla ryanSep 12

3rd Version 6-Shade Cosmetic Liquid Lip Tint Set…

0:291.1M views

Statement2.3 s hook

“Okay, Covergirl, now, this was genius.”

Script breakdown5 parts

0:00HookOkay, Covergirl, now, this was genius.
0:02DemoThis is their brand new big oil stick infused with multiple different types of oils. It feels so nice and hydrating on your lips and gives you…
0:14OfferThis thing is gigantic. The shade is called Berry Big Deal. I think it is absolutely stunning.
0:18DemoAnd it smells so good. And what's really cool, too, is that this actually twist so it's not gonna come undone in your purse. They just launched…
0:28Call to actionI'll put the link for you down below.

JeselleMay 12

COVERGIRL Clean Fresh Yummy Big Stick Cosmetic Lip Oil for…

0:21807k views

Result first2.3 s hook

“I don't care what nobody say. This is the best lip gloss.”

Script breakdown2 parts

0:00HookI don't care what nobody say. This is the best lip gloss.
0:03DemoThis one right here, this is the best. That little thing? That's the best thing they got going on your lips. Not gonna turn white in 2.5 seconds. It…

Babie AshJan 20

3PCS Moisturizing Lip Balm, 3 Counts/set Hydrating Glossy…

1:03316k views

Result first5.6 s hook

“Yeah, I told you I'm never going to the hair store ever, ever again for no type of lip glosses.”

Script breakdown2 parts

0:01HookYeah, I told you I'm never going to the hair store ever, ever again for no type of lip glosses.
0:06DemoWhen they got these on TikTok. I'm never going to the hair store ever. Ever. Let me actually just go ahead and put some on now because yeah, yeah, I…

Gg✝️Jan 9

3PCS Moisturizing Lip Balm, 3 Counts/set Hydrating Glossy…

0:3010k views

Command3.7 s hook

“Look how this instantly makes my lips look smoother without emphasizing my lip lines!”

Script breakdown4 parts

0:00HookLook how this instantly makes my lips look smoother without emphasizing my lip lines!
0:04EvidenceI'm using Shade G2O2 Dusty Fig, a really pretty muted red with a fine shimmer.
0:08DemoIt's the perfect early fall shade for a day out, although it did pull a little bolder with the makeup I had on today. The rounded tip also makes it…
0:29Call to actionI'll have it linked if you want to check it out.

sheepy 🐑 ໒꒱ིྀ༝⁺Sep 28

JUDYDOLL Cushion Lip Powder Cream, Cushion Matte Lock Lip…

0:47612k views

one of my fav looks #fyp #makeuptutorial #easymakeup #alt #grunge #dead

?May 9

Girlcult Long-lasting Lip Gloss, Glow Mirror Lip Glaze…

Hooks that opened them

“Judy doll just came out with the black lipstick.”Statement2.4 sWatch4.8M views
“When I tell y'all I've been stalking the Mail Lady for these.”Result first3.4 sWatch4.5M views
“Using a lip tint on my boyfriend while I do his skincare routine. Oopsies.”Statement6.3 sWatch3.7M views
“Okay, Covergirl, now, this was genius.”Statement2.3 sWatch1.1M views
“I don't care what nobody say. This is the best lip gloss.”Result first2.3 sWatch807k views
“Yeah, I told you I'm never going to the hair store ever, ever again for no type of lip glosses.”Result first5.6 sWatch316k views
“Look how this instantly makes my lips look smoother without emphasizing my lip lines!”Command3.7 sWatch10k views