Beauty & Personal CareMakeupLipstick & Lip Gloss

EM Cosmetics Lip Mage Tinted Serum - Berry-Flavored Fruity Glam Tint, Lightweight Glossy Elixir with…

Rated 4.8156 reviewsSold by EM Cosmetics by Michelle Phan

No Score yetA product gets a Score after 4 weeks of review history.

Sold
3,373
Sold per day
+3.9
Price
$28.60
New reviews
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Video views
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Updated Oct 22, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement2 of 3 videos
Hook length3.4 sTypical
Deal mentioned at0:141 of 3 videos
Asks to buy at0:172 of 3 videos
Video length1:44Typical
Play video1:444.5M views
Result first3.4 s hook
“When I tell y'all I've been stalking the Mail Lady for these.”
Script breakdown5 parts
  1. 0:00HookWhen I tell y'all I've been stalking the Mail Lady for these.
  2. 0:03DemoI literally been stalking them for this package.
  3. 0:07Call to actionThis is the lip gloss. My homegirl Sierra, promoted this lip gloss, and I fell in love with it, so I ordered me some right off a link. Look at it.…
  4. 0:29DemoLet me get them all open. All right, so here go all of the colors. So these are supposed to be some of the best lip glosses. As y'all see, lips dry…
  5. 1:40Call to actionI'm leaving link. Y'all go grab y'all some.
Lip Glaze- 3-in-1 Balm + Oil + Gloss - Nourishing Lipgloss…
Play video1:473.7M views
Statement6.3 s hook
“Using a lip tint on my boyfriend while I do his skincare routine. Oopsies.”
Script breakdown5 parts
  1. 0:00HookUsing a lip tint on my boyfriend while I do his skincare routine. Oopsies.
  2. 0:12DemoScott, warn me what's next? Niacinamide? More of a hyaluronic acid type of guy. No, you're not. CEO afterglow. Now we have this lip exfoliant from…
  3. 1:15EvidenceLike, sit up and let me sing it to the final result. How was it? Do just go like,
  4. 1:27Problemwhat do you do? Haha! I fucking hate you.
  5. 1:42DemoSay cheese. No. Make a little kissy lips.
3rd Version 6-Shade Cosmetic Liquid Lip Tint Set…
Play video0:291.1M views
Statement2.3 s hook
“Okay, Covergirl, now, this was genius.”
Script breakdown5 parts
  1. 0:00HookOkay, Covergirl, now, this was genius.
  2. 0:02DemoThis is their brand new big oil stick infused with multiple different types of oils. It feels so nice and hydrating on your lips and gives you…
  3. 0:14OfferThis thing is gigantic. The shade is called Berry Big Deal. I think it is absolutely stunning.
  4. 0:18DemoAnd it smells so good. And what's really cool, too, is that this actually twist so it's not gonna come undone in your purse. They just launched…
  5. 0:28Call to actionI'll put the link for you down below.
JeselleMay 12
COVERGIRL Clean Fresh Yummy Big Stick Cosmetic Lip Oil for…

Hooks that opened them

  • “When I tell y'all I've been stalking the Mail Lady for these.”Result first3.4 sWatch4.5M views
  • “Using a lip tint on my boyfriend while I do his skincare routine. Oopsies.”Statement6.3 sWatch3.7M views
  • “Okay, Covergirl, now, this was genius.”Statement2.3 sWatch1.1M views

Sales

Sold per dayLighter bars are averages over several days.

EM Cosmetics Lip Mage Tinted Serum - Berry-Flavored Fruity Glam Tint, Lightweight Glossy Elixir with Hyaluronic Acid, Moisturizing Mirage Lip Care Product: sold per day

Total sold

EM Cosmetics Lip Mage Tinted Serum - Berry-Flavored Fruity Glam Tint, Lightweight Glossy Elixir with Hyaluronic Acid, Moisturizing Mirage Lip Care Product: total sold

Price

EM Cosmetics Lip Mage Tinted Serum - Berry-Flavored Fruity Glam Tint, Lightweight Glossy Elixir with Hyaluronic Acid, Moisturizing Mirage Lip Care Product: price

Lipstick & Lip Gloss

Rank by units sold
#258
Of 807 products
Price against the category
79% higher
Median $15.99

Selling about as much

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