Eye Pencil

Rated 4.5324 reviewsSold by jane iredale

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Updated Oct 14, 2026

How similar products are sold

8 videos, 4 products

Usual openingStatement6 of 8 videos

Hook length6.4 sTypical

Deal mentioned at0:472 of 8 videos

Asks to buy at0:241 of 8 videos

Video length0:39Typical

0:2511M views

Question2.7 s hook

“Your eyeliner turns into a smudged mess before noon?”

Script breakdown3 parts

0:00HookYour eyeliner turns into a smudged mess before noon?
0:03DemoThis is for you. Especially if you have watery or sensitive eyes. Most liners just can't keep up, but this gel eyeliner actually stays put. It…
0:21ProblemIf you're tired of constantly fixing your eyeliner, this is the upgrade you've been looking for.

Seraphine_LaceApr 2

24HR Waterproof Eyeliner Pencil with Sharpener…

1:137M views

Statement6.1 s hook

“This girl said that she had this liner on for five days and it did not move. And I think she's full of it and is lying.”

Script breakdown2 parts

0:00HookThis girl said that she had this liner on for five days and it did not move. And I think she's full of it and is lying.
0:06DemoSo we're about to test it out and see. She says that she puts it on, but you have to let it dry for 30 seconds to a minute first. So I will be back…

paige💖Jun 16

Wonderskin 1440 Longwear Eyeliner Trio Set (3-Pack) – 24HR…

1:394.2M views

Statement7.6 s hook

“I feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.”

Script breakdown6 parts

0:00HookI feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.
0:09DemoIt glides on like literally nobody's business. And once I've applied this, it's gonna stay literally like this. Name one kajal other than persona…
0:52EvidenceBut mostly I use this in shade chocolate, which is my favourite shade.
0:55DemoGonna show you. Once you apply this, so you know, when you smudge it, it's literally not gonna go anywhere. And it's very rare with this creamy…
1:26OfferIt's very affordable also.
1:27DemoAnd if you think when you sharpen it and it breaks, because I've heard many people say that Mine never breaks because I sharpen it less. And also I…

Kripa Patel JoshiMar 9

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye…

0:351.9M views

Statement10.4 s hook

“A professional makeup artist told me to stop relying only on basic black eyeliner. And honestly, she was absolutely right. Sometimes your eyes don't need heavier makeup to look brighter and more defined.”

Script breakdown4 parts

0:00HookA professional makeup artist told me to stop relying only on basic black eyeliner. And honestly, she was absolutely right. Sometimes your eyes don't…
0:10DemoThey just need a little color.
0:12EvidenceThat's why I switched to this 12 color eyeliner set and I'm obsessed.
0:16DemoWhether you want a classic everyday look or something fun and bold, there's a shade for every style. The texture is incredibly smooth like butter.…

MiaJul 7

15-Color Mega Ultimate Colored Eyeliner Cosmetic Set…

6:46341k views

Question6.4 s hook

“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”

Script breakdown14 parts

0:00HookMy girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?
0:06DemoBecause I need to be serving face, cheering her on from the crowd. Just started using this. Anua. Is that. Is that what it. How you pronounce it?…
0:47EvidenceSo I used to have, like, really bad dry patches. I think I'm finally at a normal spot, but I do like the way this makes my skin feel.
0:57DemoI am using this L Y F. Foundation stick, and it is in the shade L and 3.
1:03EvidenceI got this for the first time maybe almost a year ago now, and I ran out of it, and I just try new stuff a lot.
1:11DemoBut I finally repurchased it because it's great. I love how full coverage it is while still having a kind of skin like finish. Actually have to go…
1:36EvidenceFeel like if I've been taking the same antidepressants for, um, god, at least seven years, you should just give them to me.
1:45DemoIt's not a controlled substance, but. Oh, well. Oh, well, apparently they are on lunch right now, so I'm gonna finish up my base at the very least.…
2:47EvidenceBut I do think that This. This powder, it lasted like, that's the difference.
2:51DemoI need to go ahead and address the lips because it's bugging me.
2:55EvidenceSo I'm using my Sushi Glow Bloody Stain, and in the shade, Twilight Princess.
3:02DemoI love the shade so much. I'm gonna blur out a little bit, cause this formula is great for a blurry lip look cause it's so watery. For now, I'm just…
6:18EvidenceI'm using the Flower Knows Butterfly Cloud Collection Contour Palette in the shade O 2 Tony T.
6:25DemoI do have more in depth nose contour videos if you're interested. I just do not have time. I just popped a little highlight under with this NYX Epic…

autumnDec 13

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye…

0:302.3k views

Statement10.1 s hook

“if your eyes are sensitive and your eyeliner starts smudging before lunchtime you need to try this this eyeliner has amazing staying power and helps keep your look in place throughout the day”

Script breakdown2 parts

0:00Hookif your eyes are sensitive and your eyeliner starts smudging before lunchtime you need to try this this eyeliner has amazing staying power and helps…
0:10Demowhether you're outside in the sun sweating or your eyes get watery it helps your eyeliner stay looking fresh the creamy formula glides on so…

Seraphine_LaceOct 23

24HR Waterproof Eyeliner Pencil with Sharpener…

0:251.3k views

Statement5 s hook

“They were literally lying to you about wonder skin, that makeup brand all the influencers have been talking about.”

Script breakdown6 parts

0:00HookThey were literally lying to you about wonder skin, that makeup brand all the influencers have been talking about.
0:05DemoThey literally lied to you all.
0:07OfferAll the products that they're posting you can get in bundle deals for literally quarter of the price.
0:12DemoAll the links that they're posting are singles. So that means I make more money. And honestly, I would much rather help people save some money than…
0:20OfferSo if you want to get your hands on wonder skin, just know you can get them in bundle deals and it is way cheaper.
0:24Call to actionI'm gonna link all those bundles below.

ΧριστιναOct 14

Wonderskin 1440 Longwear Eyeliner Trio Set (3-Pack) – 24HR…

0:431.2k views

Statement6.3 s hook

“If you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.”

Script breakdown2 parts

0:00HookIf you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.
0:06DemoThis is the Persona 24 hour Waterproof Eyeliner in the shade vanilla. It's not a stark white, it's a vanilla, soft ivory colour. So it looks really…

Persona CosmeticsOct 13

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye…

Hooks that opened them

“Your eyeliner turns into a smudged mess before noon?”Question2.7 sWatch11M views
“This girl said that she had this liner on for five days and it did not move. And I think she's full of it and is lying.”Statement6.1 sWatch7M views
“I feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.”Statement7.6 sWatch4.2M views
“A professional makeup artist told me to stop relying only on basic black eyeliner. And honestly, she was absolutely right. Sometimes your eyes don't need heavier makeup to look brighter and more defined.”Statement10.4 sWatch1.9M views
“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”Question6.4 sWatch341k views
“if your eyes are sensitive and your eyeliner starts smudging before lunchtime you need to try this this eyeliner has amazing staying power and helps keep your look in place throughout the day”Statement10.1 sWatch2.3k views
“They were literally lying to you about wonder skin, that makeup brand all the influencers have been talking about.”Statement5 sWatch1.3k views
“If you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.”Statement6.3 sWatch1.2k views