Beauty & Personal CareMakeupEyeliner & Lipliner

Persona Cosmetics 24HR Waterproof Eyeliner Sharpen-able Eye Pencil - Cruelty-Free Vegan Makeup Cosmetic

Rated 4.413,590 reviewsSold by Persona Cosmetics

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Slower than its last month

110 reviews this week, 126 last week

Odds of a breakout: 4%

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Sold: 253,921
Sold per day: +133
Price: $22
New reviews: 86
Video views: 4.8M
Creators: 4

Updated Oct 23, 2026

Videos selling this

Top 12 of 15

Usual openingStatement3 of 4 videos

Hook length7 sTypical

Deal mentioned at1:261 of 4 videos

Video length1:11Typical

No. 11:394.2M views

Statement7.6 s hook

“I feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.”

Script breakdown6 parts

0:00HookI feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.
0:09DemoIt glides on like literally nobody's business. And once I've applied this, it's gonna stay literally like this. Name one kajal other than persona…
0:52EvidenceBut mostly I use this in shade chocolate, which is my favourite shade.
0:55DemoGonna show you. Once you apply this, so you know, when you smudge it, it's literally not gonna go anywhere. And it's very rare with this creamy…
1:26OfferIt's very affordable also.
1:27DemoAnd if you think when you sharpen it and it breaks, because I've heard many people say that Mine never breaks because I sharpen it less. And also I…

Kripa Patel JoshiMar 9

6:46341k views

Question6.4 s hook

“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”

Script breakdown14 parts

0:00HookMy girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?
0:06DemoBecause I need to be serving face, cheering her on from the crowd. Just started using this. Anua. Is that. Is that what it. How you pronounce it?…
0:47EvidenceSo I used to have, like, really bad dry patches. I think I'm finally at a normal spot, but I do like the way this makes my skin feel.
0:57DemoI am using this L Y F. Foundation stick, and it is in the shade L and 3.
1:03EvidenceI got this for the first time maybe almost a year ago now, and I ran out of it, and I just try new stuff a lot.
1:11DemoBut I finally repurchased it because it's great. I love how full coverage it is while still having a kind of skin like finish. Actually have to go…
1:36EvidenceFeel like if I've been taking the same antidepressants for, um, god, at least seven years, you should just give them to me.
1:45DemoIt's not a controlled substance, but. Oh, well. Oh, well, apparently they are on lunch right now, so I'm gonna finish up my base at the very least.…
2:47EvidenceBut I do think that This. This powder, it lasted like, that's the difference.
2:51DemoI need to go ahead and address the lips because it's bugging me.
2:55EvidenceSo I'm using my Sushi Glow Bloody Stain, and in the shade, Twilight Princess.
3:02DemoI love the shade so much. I'm gonna blur out a little bit, cause this formula is great for a blurry lip look cause it's so watery. For now, I'm just…
6:18EvidenceI'm using the Flower Knows Butterfly Cloud Collection Contour Palette in the shade O 2 Tony T.
6:25DemoI do have more in depth nose contour videos if you're interested. I just do not have time. I just popped a little highlight under with this NYX Epic…

autumnDec 13

0:431.2k views

Statement6.3 s hook

“If you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.”

Script breakdown2 parts

0:00HookIf you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.
0:06DemoThis is the Persona 24 hour Waterproof Eyeliner in the shade vanilla. It's not a stark white, it's a vanilla, soft ivory colour. So it looks really…

Persona CosmeticsOct 13

0:20923 views

Statement11.6 s hook

“If you have brown eyes, try a plum eyeliner because the rich purple plum shade brings out the warm tone in your brown eyes and I also think it adds a little extra definition that just this looks different than your…”

Script breakdown2 parts

0:00HookIf you have brown eyes, try a plum eyeliner because the rich purple plum shade brings out the warm tone in your brown eyes and I also think it adds…
0:12DemoIt's just an easy way to wear colour while still keeping the look soft and wearable. This is the Persona 24 hour Waterproof Eyeliner and I love…

Persona CosmeticsOct 16

0:4062 views

#persona #browneyeliner

susieriv1111Oct 21

137k views

Creamy, blendable application… then waterproof, smudge-proof wear that actually lasts Which shade are you…

Persona CosmeticsMay 24

42k views

Spring called… time to switch up your liner ✏️ The 24HR Waterproof Eyeliner in Midnight is a deep navy with…

Persona CosmeticsMar 13

14k views

Let’s find your everyday eyeliner shade ✏️ The Persona 24HR Waterproof Eyeliner lineup has soft definition,…

Persona CosmeticsFeb 28

13k views

Every shade of our 24HR Waterproof Eyeliner, with undertones and finishes broken down ✏️ Find the one that…

Persona CosmeticsApr 29

7.7k views

The 24Hr Waterproof Eyeliner in Barolo is HERE. Take a deeper look at the latest shade of our bestselling…

Persona CosmeticsAug 12

3.2k views

So you know exactly what you’re reaching for. #bestwaterproofeyeliner #eyelinerswatches #makeuptok…

Persona CosmeticsMay 5

2.5k views

The first weekend of fall calls for rewatching Gilmore Girls for the 100th time and updating your 24Hr…

Persona CosmeticsSep 26

HookProblemDemoEvidenceOfferCall to action

Creators selling this

4 found

Kripa Patel Joshi@kripapateljoshi
Followers
1.7M
Videos
1
Views
4.2M
Likes
95k
Latest
Mar 9
4.2M
Also sells
+3 more
autumn@autumnmarys
Followers
368k
Videos
1
Views
341k
Likes
30k
Latest
Dec 13
341k
Also sells
+15 more
Persona Cosmetics@personacosmetics
Followers
89k
Videos
12
Views
223k
Likes
1.5k
Latest
Oct 16
137k 42k 14k 13k
Also sells
+4 more
susieriv1111@authorsriv1111
Followers
14k
Videos
1
Views
62
Likes
1
Latest
Oct 21
62
Also sells
+5 more

Hooks that opened the top videos

“I feel like the only thing missing in my day c holy look is my kajal. So I'm gonna wear my persona black liner.”Statement7.6 sWatch4.2M views
“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”Question6.4 sWatch341k views
“If you have smaller eyes and you wanna make them look bigger and more awake, I highly recommend trying a vanilla eyeliner.”Statement6.3 sWatch1.2k views
“If you have brown eyes, try a plum eyeliner because the rich purple plum shade brings out the warm tone in your brown eyes and I also think it adds a little extra definition that just this looks different than your…”Statement11.6 sWatch923 views