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Fat Matte Lipstick - Smooth Color Lipstick with Cushion-Soft Formula - Moisutrizing, Lightweight, Creamy Pigments, NYX Professional Makeup

Beauty & Personal CareMakeupLipstick & Lip Gloss

Fat Matte Lipstick - Smooth Color Lipstick with Cushion-Soft Formula - Moisutrizing, Lightweight, Creamy…

Rated 4.55,162 reviewsSold by NYX Professional Makeup

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
35,857
Sold per day
+25.4
Price
$16
New reviews
–
Video views
2.3k
8 videos
Creators
8
Found so far

Updated Oct 21, 2026

Videos selling this

8 videos
Usual openingStatement2 of 2 videos
Hook length5.7 sTypical
Asks to buy at0:451 of 2 videos
Video length0:57Typical
Play videoNo. 11:28523 views
Statement3.9 s hook
“It's show week, and I am, like, on stage for this entire show.”
Script breakdown6 parts
  1. 0:00HookIt's show week, and I am, like, on stage for this entire show.
  2. 0:04DemoIt's the spelling bee, so I'm like, even when I get out, I'm still being seen. So there's no time to reapply makeup or touch up or anything.
  3. 0:12EvidenceI'm using the Fat Matte Smooth Color Lipstick, the NYX. It's in fluffy fuchsia. I feel like this said that it was plumping.
  4. 0:22DemoI feel like it plumps, but maybe I'm just hallucinating. Okay. It's like the little clicky thing like this. This color stayed all night last night.…
  5. 0:45Call to actionI'm gonna buy this in, like, I need to buy this in, like, a mauve and, like, a nude color, cause it stays so good. Okay.
  6. 1:00DemoObviously, it's easy to apply and very pigmented. It's like balm texture. Like, it's very smooth. Okay. And then once it dries, that shit ain't…
Ashley MillerOct 16
Play video0:25351 views
Statement7.5 s hook
“This was a finished look, and it was gorgeous, but I was actually sitting here trying out Nick's new Fat Matte lipstick in the shade Hibiscus Hug.”
Script breakdown2 parts
  1. 0:00HookThis was a finished look, and it was gorgeous, but I was actually sitting here trying out Nick's new Fat Matte lipstick in the shade Hibiscus Hug.
  2. 0:08DemoI really thought I ordered me, like, a pretty pink, a pastel pink, or just something light pink. No, ma'am, this was more so fuchsia, damn near…
Kiyanna RéSep 11
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

8 found

Hooks that opened the top videos

  • “It's show week, and I am, like, on stage for this entire show.”Statement3.9 sWatch523 views
  • “This was a finished look, and it was gorgeous, but I was actually sitting here trying out Nick's new Fat Matte lipstick in the shade Hibiscus Hug.”Statement7.5 sWatch351 views

Sales

Sold per dayLighter bars are averages over several days.

Fat Matte Lipstick - Smooth Color Lipstick with Cushion-Soft Formula - Moisutrizing, Lightweight, Creamy Pigments, NYX Professional Makeup: sold per day

Total sold

Fat Matte Lipstick - Smooth Color Lipstick with Cushion-Soft Formula - Moisutrizing, Lightweight, Creamy Pigments, NYX Professional Makeup: total sold

Price

Fat Matte Lipstick - Smooth Color Lipstick with Cushion-Soft Formula - Moisutrizing, Lightweight, Creamy Pigments, NYX Professional Makeup: price

Lipstick & Lip Gloss

Rank by units sold
#53
Of 809 products
Price against the category
About the median
Median $15.99

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