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Heather Gray Set & Flow Active Curling Headband – Kitsch Heatless Hair Curler for Soft Waves & Curls

Rated 4.31,426 reviewsSold by KitschOfficial shop

42
SkipPeaking

Not enough momentum

100 reviews this week, 92 last week

Odds of a breakout
6%
At this Score, within 30 days
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
42,050
Sold per day
+109
Price
$39
New reviews
71
7 days
Video views
14M
22 videos
Creators
16
Found so far

Updated Oct 27, 2026

Videos selling this

Top 12 of 22
Usual openingStatement7 of 13 videos
Hook length4.3 sTypical
Deal mentioned at0:543 of 13 videos
Asks to buy at0:4510 of 13 videos
Video length0:50Typical
Play videoNo. 10:529.4M views
Problem first5.5 s hook
“If you hate those god awful foam roller, like, overnight heatless curler things, those are my biggest enemy.”
Script breakdown5 parts
  1. 0:00HookIf you hate those god awful foam roller, like, overnight heatless curler things, those are my biggest enemy.
  2. 0:06DemoI have a lot of beef with them. Then you really need to try something like this instead. It's so much more comfortable to sleep in, and in my…
  3. 0:33EvidenceThey're so much more comfortable than any other heatless curler that I've tried to use.
  4. 0:37DemoIt just looks like this when it's off, but these are the freaking mask. If you want your hair to look really nice first thing in the morning and…
  5. 0:51Call to actionLove this. I will link this for you in the orange cart.
Play video1:163.9M views
Statement10.9 s hook
“this is a tutorial for how I do the new heatless curl method the little like headband curling rod thing that I got from kitsch I'll have it linked if you want it super comfy it kind of mimics the look of sock curls…”
Script breakdown4 parts
  1. 0:00Hookthis is a tutorial for how I do the new heatless curl method the little like headband curling rod thing that I got from kitsch I'll have it linked…
  2. 0:11Evidencewe're gonna start by taking the headband part and just putting it on like you would a usual headband then pull the headband up flip my hair into two…
  3. 0:20Demothere's a couple ways that you could wrap this but I'm lazy and I just want something like really quick and simple and I wanted to mimic very loose…
  4. 1:14Evidenceand go to the next video in the morning to see the results
riannaJun 11
Play video0:51244k views
Statement3.1 s hook
“This is your friendly reminder that heatless curls don't have to be overnight.”
Script breakdown6 parts
  1. 0:00HookThis is your friendly reminder that heatless curls don't have to be overnight.
  2. 0:03DemoYou can literally do heatless curls within, like, an hour. Or maybe it's just this contraption that can make them so fast. I don't really know, but…
  3. 0:14EvidenceSo I just wrap my front framing pieces around the headband parts like so, and then I just split the rest of my hair in half, and I wrap this around…
  4. 0:38ProblemAs a mom. Habit stacking is, like, the best thing that you can do, so these really come in clutch for that, especially if you really suck at using…
  5. 0:47DemoSo I really recommend grabbing one of these.
  6. 0:49Call to actionThey are the best. I'll link them for you in the orange cart.
Play video0:435.9k views
Statement2.7 s hook
“Victoria's Secret bombshell curls for dummies.”
Script breakdown4 parts
  1. 0:00HookVictoria's Secret bombshell curls for dummies.
  2. 0:03DemoCause genuinely, who has time for those foam tube rollers? They don't work. Okay, so I just take my front framing pieces, and I wrap it around the…
  3. 0:36ProblemIf you also struggle with getting your heatless curls to actually look good, you should really try this headband.
  4. 0:41Call to actionIt's basically foolproof. I'll link it for you in the orange cart.
Play video0:244.1k views
Result first2 s hook
“I'm gonna show you how I got these curls in my sleep.”
Script breakdown6 parts
  1. 0:00HookI'm gonna show you how I got these curls in my sleep.
  2. 0:02DemoAnd not only did I sleep very comfortably, this kitsch curling headband is so easy to use. Anyone can figure this out, and it takes me maybe a…
  3. 0:09EvidenceI tried the headband upside down this time, and I'm loving the results.
  4. 0:12ProblemThose other, like, foam heatless curlers are so hard to install and so uncomfortable to sleep in. This is so comfortable and easy to install.
  5. 0:19DemoThese have metal wires inside, too, so you just wrap the ends of your hair.
  6. 0:22Call to actionOn a huge sale today if you wanna go check it out in the cart.
Play video0:592.3k views
Problem first7.7 s hook
“I have struggled with every other heatless curling method except for this one. I don't know if it's a me problem, but I find them to be really difficult.”
Script breakdown5 parts
  1. 0:00HookI have struggled with every other heatless curling method except for this one. I don't know if it's a me problem, but I find them to be really…
  2. 0:08DemoThis is like a headband contraption from Kitch and it looked easier to use than like the tube ones. And my speculation was correct as this is by far…
  3. 0:28ProblemIt is so easy to use and genuinely hard to mess up. It legitimately takes you two minutes.
  4. 0:34DemoAnd then this actually has like a wire inside, so no clips or scrunchies or anything needed. Like you just need this headband, that's it. You also…
  5. 0:54Call to actionThese two were basically made for each other, so I will link the bundle for you and the orange card.
Play video0:392k views
Statement2.2 s hook
“These are hands down the most comfortable heatless curls.”
Script breakdown4 parts
  1. 0:00HookThese are hands down the most comfortable heatless curls.
  2. 0:02DemoThere are four main things that I look for when I'm testing out heatless curls. First things first, can I lay on my side? Are they comfortable to…
  3. 0:15Call to actionYou can have really tight curls, really loose curls, you can have the curls start down below, you can have them start on the top of your head.…
  4. 0:21DemoThese definitely give more of a curled effect versus, like, an overnight blowout. But if you're looking for something that looks like you woke up…
KailiOct 17
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

16 found

Hooks that opened the top videos

  • “If you hate those god awful foam roller, like, overnight heatless curler things, those are my biggest enemy.”Problem first5.5 sWatch9.4M views
  • “this is a tutorial for how I do the new heatless curl method the little like headband curling rod thing that I got from kitsch I'll have it linked if you want it super comfy it kind of mimics the look of sock curls…”Statement10.9 sWatch3.9M views
  • “This is your friendly reminder that heatless curls don't have to be overnight.”Statement3.1 sWatch244k views
  • “Victoria's Secret bombshell curls for dummies.”Statement2.7 sWatch5.9k views
  • “I'm gonna show you how I got these curls in my sleep.”Result first2 sWatch4.1k views
  • “I have struggled with every other heatless curling method except for this one. I don't know if it's a me problem, but I find them to be really difficult.”Problem first7.7 sWatch2.3k views
  • “These are hands down the most comfortable heatless curls.”Statement2.2 sWatch2k views
  • “I'm the world's biggest skeptic when it comes to heatless curls, but look at that bounce! I'm not gonna lie, I feel like I've tried so many different curling methods and none of them work for me, but this one might…”Result first10.7 sWatch1.6k views
  • “It's gonna look like crap. I forgot to put the bangs in.”Statement2.7 sWatch1.5k views
  • “Okay, this has saved us so much time in the mornings.”Statement2 sWatch1.2k views

Sales

Sold per dayLighter bars are averages over several days.

Heather Gray Set & Flow Active Curling Headband – Kitsch Heatless Hair Curler for Soft Waves & Curls: sold per day

Total sold

Heather Gray Set & Flow Active Curling Headband – Kitsch Heatless Hair Curler for Soft Waves & Curls: total sold

Price

Heather Gray Set & Flow Active Curling Headband – Kitsch Heatless Hair Curler for Soft Waves & Curls: price

New reviews

Heather Gray Set & Flow Active Curling Headband – Kitsch Heatless Hair Curler for Soft Waves & Curls: new reviews per day
Last 7 days
71
Since Jul 15
1,149
Verified buyers
99%
Sold per review
29

Hair Curler

Rank by units sold
#3
Of 535 products
Price against the category
222% higher
Median $12.13

Selling about as much

KitschOfficial shop

Sold
2,393,057
Products
524
Followers
371,356
Videos
2,490
Rating
4.6
Reviews
149,134

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