Beauty & Personal CareSkincareLip Treatments

Lip Balm - Tinted Hydrating Lip Balm Treatment from Painted by James Charles | Moisturizing Long-Wearing Balm…

Rated 4.72,184 reviewsSold by Painted

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Not enough momentum

89 reviews this week, 72 last week

Odds of a breakout: 12%

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Score for Oct 23, 72 hours delayed. Get it live How it works

Sold: 22,326
Sold per day: +126
Price: $25.50
New reviews: 63
Video views: 4.7M
Creators: 1

Updated Oct 26, 2026

Videos selling this

1 video

No. 11:464.7M views

Statement2.4 s hook

“Let's pack the first painted lip balm order that comes in.”

Script breakdown8 parts

0:00HookLet's pack the first painted lip balm order that comes in.
0:02DemoIt's currently 1:59 and the lip balms are about to launch. There are thousands of you guys that have already gotten a chance to shop because of the…
0:25OfferOh, the 6 bomb bundle. Great choice. You got one of all six bombs each, which is the bundle we have available where you can get every single flavor…
0:45DemoNow it's only 75. That is pretty much getting two lip balms for free. This is literally all so New Order in her package. But just because she's the…
1:02OfferLet's get her a snuggle and a ginger snap blush because they're finally back in stock. You guys have been waiting for weeks. Now, I always tell you…
1:16DemoIf you listen to me and shop that I told you to, you'd actually get the painted goodies that you want, just like Sonia did. Let's write her a note.…
1:38OfferAnd for all of you guys out there, lip balms are selling out really, really, really fast.
1:42DemoWe're almost out of stock of a couple of the favorite flavors already. So get online or shop right here on TikTok.

PaintedMar 29

HookProblemDemoEvidenceOfferCall to action

Creators selling this

1 found

Painted@painted
Followers
1.5M
Videos
1
Views
4.7M
Likes
213k
Latest
Mar 29
4.7M
Also sells
+3 more

Hooks that opened the top videos

“Let's pack the first painted lip balm order that comes in.”Statement2.4 sWatch4.7M views

How similar products are sold

8 videos, 5 products

Usual openingStatement5 of 8 videos

Hook length2.5 sTypical

Deal mentioned at0:144 of 8 videos

Asks to buy at0:221 of 8 videos

Video length0:28Typical

1:0835M views

Statement1.6 s hook

“She's not naturally pretty.”

Script breakdown3 parts

0:00HookShe's not naturally pretty.
0:02DemoPrettier than you. You're not ugly. Without makeup, they're just rubbing boob filler on their freaking faces. I was this close to getting my raccoon…
0:56OfferBecause of that, though, these sold out after four days of launch. 4 days! I know everyone's gonna be pissed who paid full price because it's meta…

I have a shopping addictionJun 15

[medicube] PDRN Pink Collagen Volume Multi Balm | All In…

1:0926M views

Statement3.2 s hook

“Okay, so I'm gonna be real transparent with you guys right now.”

Script breakdown6 parts

0:00HookOkay, so I'm gonna be real transparent with you guys right now.
0:03DemoThis is no TikTok filter, no nothing. I am on Accutane right now. So it makes your lips really dry. It's to help out your acne. As you guys can see,…
0:13EvidenceThis is my skin right now, but my lips are really dry.
0:17DemoSo a lot of people recommended me the ordinary lip balm. I don't know. I just bought off TikTok, but I seen a lot of people say that it saved their…
0:32ProblemSo dry it hurts you guys.
0:36DemoAnd I'll show you guys an update in about an hour. Then I'll also show you guys probably tonight before I go to bed, and then again tomorrow and…

Sierra SpragueJul 5

Squalane + Amino Acids Lip Balm

0:219.2M views

Result first1.8 s hook

“Burt's Bees finally brought it back.”

Script breakdown6 parts

0:00HookBurt's Bees finally brought it back.
0:02DemoThey only bring this back for the holidays. You can get 20 different Burt's Bees Chapsticks in this giant container. That is so cute.
0:10OfferLast year, these sold out in a matter of, like, a couple days, and I was so sad.
0:14DemoBut they brought it back this year, and you can finally get your hands on it.
0:17OfferThere's only 2,000 in stock.
0:18DemoThey just launched today. So if you were dying to get this last year, now's your chance.

Emily MayOct 31

Burt's Bees Limited Edition Holiday Mini Mega Balm | 20 Lip…

0:514.7M views

Statement1.7 s hook

“For the girlies raving about this.”

Script breakdown2 parts

0:00HookFor the girlies raving about this.
0:03DemoOh, my god. Did you see? Did you just see, y'all? The girlies that have been raving about this are not lying. You just saw that. You just saw how…

Liz | Fashion FindsFeb 6

Speak Love Lip-Plumping Glossy Lip Balm

0:252.5M views

Statement10.7 s hook

“the Benovo Honey and Collagen Lip Butter most lip balms are only hydrating your lips for 20 to 30 minutes this baby on the other hand 24 freaking hours of hydration you just like twist this thing it has this shaver”

Script breakdown2 parts

0:00Hookthe Benovo Honey and Collagen Lip Butter most lip balms are only hydrating your lips for 20 to 30 minutes this baby on the other hand 24 freaking…
0:11Demoand the product comes out perfectly it tastes like honey and it actually hydrates your lips insanely well from this brand Benovo and it came all…

evamariefashionApr 18

beenuvo Honey Collagen Lip Butter, Clinically Tested Deep…

0:252.6k views

Question1.8 s hook

“Oh, do you need some Chapstick?”

Script breakdown5 parts

0:03HookOh, do you need some Chapstick?
0:05DemoI got, like, 20, literally 20 lip balms from Burt's Bees. And did you see how freaking cute this, like, jumbo size lip balm is? 20 of these. Two of…
0:14EvidenceI wanted to get this last year for my daughter's stocking, and it went out of stock so freaking fast.
0:18OfferI just ordered the holiday bundle. This is the summer flavors. She's gonna die over this.
0:22Call to actionIf you wanna grab it while it's still in stock and at this price, I will link it right here for you.

allie🌼Oct 19

Burt's Bees Limited Edition Holiday Mini Mega Balm | 20 Lip…

0:232.2k views

Statement4.8 s hook

“This is the milky pink lip gloss that I reach for every time I open my makeup bag.”

Script breakdown4 parts

0:00HookThis is the milky pink lip gloss that I reach for every time I open my makeup bag.
0:05DemoMilky pink color, it's charismatic. It's so pretty. It's got a little bit of that plumping effect without the tingling.
0:13EvidenceI literally love this one so much, and I wear it all the time. I wear this one when I'm going on a date night, and I also wear this one when I'm…
0:21DemoI feel like this is a no brainer, and you need it in every makeup bag.

_unfilteredamberOct 13

Speak Love Lip-Plumping Glossy Lip Balm

0:311.9k views

Offer first9.5 s hook

“the viral milky pink that everyone has been waiting for is finally back in stock if you know you know this is charismatic in the Lys Speak Love lip balm it looks really light”

Script breakdown2 parts

0:00Hookthe viral milky pink that everyone has been waiting for is finally back in stock if you know you know this is charismatic in the Lys Speak Love lip…
0:10Demobut it's actually milky pink if you have a neutral base it looks beautiful on your lips as a patent pink leather packaging which I love and I think…

AlleOct 15

Speak Love Lip-Plumping Glossy Lip Balm

Hooks that opened them

“She's not naturally pretty.”Statement1.6 sWatch35M views
“Okay, so I'm gonna be real transparent with you guys right now.”Statement3.2 sWatch26M views
“Burt's Bees finally brought it back.”Result first1.8 sWatch9.2M views
“For the girlies raving about this.”Statement1.7 sWatch4.7M views
“the Benovo Honey and Collagen Lip Butter most lip balms are only hydrating your lips for 20 to 30 minutes this baby on the other hand 24 freaking hours of hydration you just like twist this thing it has this shaver”Statement10.7 sWatch2.5M views
“Oh, do you need some Chapstick?”Question1.8 sWatch2.6k views
“This is the milky pink lip gloss that I reach for every time I open my makeup bag.”Statement4.8 sWatch2.2k views
“the viral milky pink that everyone has been waiting for is finally back in stock if you know you know this is charismatic in the Lys Speak Love lip balm it looks really light”Offer first9.5 sWatch1.9k views