Beauty & Personal CareSkincareLip Treatments

Squalane + Amino Acids Lip Balm

Rated 4.42,839 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
32,887
Sold per day
+4
Price
$14.49
New reviews
–
Video views
26M
2 videos
Creators
2
Found so far

Updated Oct 21, 2026

Videos selling this

2 videos
Usual openingStatement1 of 2 videos
Hook length4.5 sTypical
Deal mentioned at0:061 of 2 videos
Asks to buy at1:221 of 2 videos
Video length1:17Typical
Play videoNo. 11:0926M views
Statement3.2 s hook
“Okay, so I'm gonna be real transparent with you guys right now.”
Script breakdown6 parts
  1. 0:00HookOkay, so I'm gonna be real transparent with you guys right now.
  2. 0:03DemoThis is no TikTok filter, no nothing. I am on Accutane right now. So it makes your lips really dry. It's to help out your acne. As you guys can see,…
  3. 0:13EvidenceThis is my skin right now, but my lips are really dry.
  4. 0:17DemoSo a lot of people recommended me the ordinary lip balm. I don't know. I just bought off TikTok, but I seen a lot of people say that it saved their…
  5. 0:32ProblemSo dry it hurts you guys.
  6. 0:36DemoAnd I'll show you guys an update in about an hour. Then I'll also show you guys probably tonight before I go to bed, and then again tomorrow and…
Play video1:246 views
Question5.7 s hook
“When you own hundreds of dollars in Korean skincare, why do you keep coming back to the ordinary?”
Script breakdown9 parts
  1. 0:00HookWhen you own hundreds of dollars in Korean skincare, why do you keep coming back to the ordinary?
  2. 0:06OfferBecause expensive doesn't always mean better, and affordable doesn't mean ineffective.
  3. 0:11DemoThe ordinary is just one of those brands that proves you can get quality ingredients and effective formulas without spending a fortune. These are…
  4. 0:30OfferAnd it starts off with the PHA 5% exfoliating lip serum. This is going to gently exfoliate those dry, flaky lips. Then you get one of the volufiline…
  5. 0:41DemoThis is a targeted serum for a visibly fuller looking pout. I also use this under my eyes. And then the squalane amino acid lip balm. This is for…
  6. 1:02OfferAnd then the one I purchased the most from these three, the Caffeine Solution 5% plus E G C G.
  7. 1:08DemoThis helps reduce the appearance of puffiness and dark circles under the eyes. And a little goes a long way with this one.
  8. 1:15OfferAll three are different and differently priced. All affordable, all effective, all made with great ingredients.
  9. 1:22Call to actionI'll link them in the cart if you want to try one. Or all
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Okay, so I'm gonna be real transparent with you guys right now.”Statement3.2 sWatch26M views
  • “When you own hundreds of dollars in Korean skincare, why do you keep coming back to the ordinary?”Question5.7 sWatch6 views

How similar products are sold

8 videos, 6 products
Usual openingStatement5 of 8 videos
Hook length3.6 sTypical
Deal mentioned at0:112 of 8 videos
Asks to buy at0:293 of 8 videos
Video length0:35Typical
Play video0:341.1M views
Question2.3 s hook
“So you've been burning your lip from them roaches, huh?”
Script breakdown4 parts
  1. 0:00HookSo you've been burning your lip from them roaches, huh?
  2. 0:02EvidenceAnd they've been there for years, huh?
  3. 0:04DemoIf you got smoky, burnt lips, this is for you, aight? Korean skincare is the truth. I. You put this stuff on your lips? I found it on TikTok Shop.…
  4. 0:29Call to actionSo what i'mma do is i'mma leave a link below for you. Check out the shopping cart below.
NovacaraX Brightening Lip Plumper Balm - Unisex Beauty…
Play video0:29496k views
Question6.8 s hook
“Girl, really? How? If you look at the comments on this video, people are saying how much they are paying for this when they buy it off of my video.”
Script breakdown4 parts
  1. 0:00HookGirl, really? How? If you look at the comments on this video, people are saying how much they are paying for this when they buy it off of my video.
  2. 0:07OfferNo, right now it's deals for you day. It's like Black Friday during the summertime.
  3. 0:11DemoBut come on, some of these prices are insane. Doctor Withdraw is marking down all of their prices. They're even including some of their new…
  4. 0:25Call to actionI'll link all these products in the cart, add them to your cart and and let me know in the comments how much you pay for them.
[Official] Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum…
Play video0:53383k views
Statement5.4 s hook
“And I fear that whatever Nia is going through, no one can. None of us can help her.”
Script breakdown2 parts
  1. 0:00HookAnd I fear that whatever Nia is going through, no one can. None of us can help her.
  2. 0:06DemoNo one can save her. Because what do you mean they brought two. They brought chocolate men specifically for you. That man picked you up and was…
AyishaJun 23
[Official] Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum…
Play video1:253.7k views
Result first2.2 s hook
“I've been a TikTok shop affiliate for over two years.”
Script breakdown10 parts
  1. 0:00HookI've been a TikTok shop affiliate for over two years.
  2. 0:02DemoHere's some of the stuff I got for free this week. A playsuit from the Queen herself. Okay. Every toddler's gonna want this for Christmas, and it's…
  3. 0:15EvidenceI got these dried sweet potato dog treats. I already gave one to my girls.
  4. 0:18DemoThey loved it. I am as easily influenced as everybody else. One of my friends put the shaperment shorts on under a dress. I've never ordered…
  5. 0:45EvidenceI was influenced. I've had three babies.
  6. 0:48DemoI've lost 100 L BS. My stomach looks like it.
  7. 0:51EvidenceI got this blush lip liner duo from merit.
  8. 0:53DemoI really like Merit's lip liner because it's really hydrating. These are both in the colour bespoke, which is the most gorgeous colour for fall.…
  9. 1:10EvidenceAlong that same vein, I got this remineralizing gum from the company underbrush.
  10. 1:15DemoI got the sampler pack. Then I ordered some airborne because it's six season, y'all. Zesty orange and the very Berry flavour. Thank you for opening…
Erin LorOct 14
Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating…
Play video0:351.9k views
Statement4.9 s hook
“And one thing about being ugly, people always make excuses on why they're ugly instead of fixing the ugly.”
Script breakdown6 parts
  1. 0:00HookAnd one thing about being ugly, people always make excuses on why they're ugly instead of fixing the ugly.
  2. 0:05DemoNow, as you know, the lips is the first thing that people look at when they look at you. They look at the lips and they look at the mouth. So if the…
  3. 0:16OfferAnd especially for that price. Right there, girl, you damn near can't beat it.
  4. 0:19DemoSo this has hyaluronic acid, which pull the moisture back into your lips. It has shea butter, which makes your lips softer damn near immediately.
  5. 0:25EvidenceAnd it has vitamin C, which combats those two tone uneven, dry ass lips. The more I apply it, the more I use it, the better I look. That's all there…
  6. 0:32Call to actionI'mma drop it right here below so you can go check it out. And don't say I ain't put you on.
[HOT] SKINTIFIC Hydrating Brightening Lip Serum with…

Hooks that opened them

  • “So you've been burning your lip from them roaches, huh?”Question2.3 sWatch1.1M views
  • “You just heard it. Yeah.”Statement1.4 sWatch513k views
  • “Girl, really? How? If you look at the comments on this video, people are saying how much they are paying for this when they buy it off of my video.”Question6.8 sWatch496k views
  • “And I fear that whatever Nia is going through, no one can. None of us can help her.”Statement5.4 sWatch383k views
  • “Take this from a girl and scrubs.”Statement1.8 sWatch163k views
  • “no smells super rich and smell super rich all three come in a set of three brings a lot of colors and it is worth it because they are inexpensive.”Statement23.7 sWatch76k views
  • “I've been a TikTok shop affiliate for over two years.”Result first2.2 sWatch3.7k views
  • “And one thing about being ugly, people always make excuses on why they're ugly instead of fixing the ugly.”Statement4.9 sWatch1.9k views

Sales

Sold per dayLighter bars are averages over several days.

Squalane + Amino Acids Lip Balm: sold per day

Total sold

Squalane + Amino Acids Lip Balm: total sold

Price

Squalane + Amino Acids Lip Balm: price

Lip Treatments

Rank by units sold
#22
Of 730 products
Price against the category
9% lower
Median $15.84

Selling about as much

The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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