Beauty & Personal CareMakeup

Liquid Foundation | Science of Pretty

Rated 5.015 reviewsSold by Science of Pretty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
162
Sold per day
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Price
$52.87
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Updated Oct 14, 2026

How similar products are sold

8 videos, 4 products
Usual openingCommand3 of 8 videos
Hook length4.7 sTypical
Deal mentioned at0:442 of 8 videos
Asks to buy at1:472 of 8 videos
Video length0:49Typical
Play video1:036.1M views
Statement9.8 s hook
“2:17 7:33 not sweating.”
Script breakdown4 parts
  1. 0:04Hook2:17 7:33 not sweating.
  2. 0:17Demo8:52 I don't know about this, E. I sort of fell. But look, no touch up. No, nothing. Just my lip gloss was touched up. That's it.
  3. 0:40EvidenceMy face looks less oily than what it would have with, like, a dewy foundation, so that's good. Um, it looks like Brand New. The only thing that's…
  4. 0:56DemoBut overall, foundation eats. I like him.
Dee🍒Mar 16
Turn Up The Base Full Beat Liquid Foundation - Full…
Play video3:111.8M views
Command5 s hook
“Get ready with me to beat my face with the one Size Full Beat Foundation.”
Script breakdown4 parts
  1. 0:00HookGet ready with me to beat my face with the one Size Full Beat Foundation.
  2. 0:05DemoIt is our launch party, bitch. And if you're wondering why she's twerking, it's a fix a tropic formula, and if you don't shake, it's not gonna come…
  3. 2:48EvidenceAnd my concealer that I'm using today is Buttersilk Concealer under the eyes. Are you really full beat though?
  4. 2:54DemoIf you are not using the Ultimate Setting powder? Look at this. I, I, I think I'm ready for my launch party, y'all. One second. It is giving…
Turn Up The Base Full Beat Liquid Foundation - Full…
Play video1:03984k views
Command6.8 s hook
“don't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.”
Script breakdown5 parts
  1. 0:00Hookdon't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.
  2. 0:07Demothis is not just a moisturizer it will moisturize you is cream but also a friend when you do this with your fingers she changes color your ph gives…
  3. 0:27Evidenceit changes color you can use the amount you want I'm going to wear it because I'm going to the gym but I even wear it to parties, my friend.
  4. 0:34Call to actionI love it because in this little boat which in fact is supereconomic you can check it out down there.
  5. 0:39Demoyou will find eh sparkling cream you are going to find s p f of fifty you will also find makeup primer as if it were not enough makeup all that…
OBOSkincove 4-in-1 Tinted Sunscreen Moisturizer Cream…
Play video0:26625k views
Statement1.4 s hook
“I don't want a new identity.”
Script breakdown4 parts
  1. 0:00HookI don't want a new identity.
  2. 0:02DemoI just want to cover up some of these imperfections. And that's why I recommend Forever Bloom. This is the Forever Bloom Biomimic Foundation. It's a…
  3. 0:12EvidenceSo not only is it evening my skin tone colour, mimicking my skin and moisturising me, but it's protecting my skin from UV rays as well. You don't…
  4. 0:20DemoYou just need coverage that makes you feel confident and makes you glow. So run and grab your bottle of confidence.
Biomimic Foundation 4 in 1 - Light Spectrum, Liquid…
Play video0:31450k views
Question8 s hook
“Wait, why is no one talking about this XL dupe from the Morphe M109 Spatula Foundation Brush?”
Script breakdown3 parts
  1. 0:00HookWait, why is no one talking about this XL dupe from the Morphe M109 Spatula Foundation Brush?
  2. 0:08OfferNot only The original brush super hard to find these days, but this one is so affordable for the quality.
  3. 0:15DemoIt truly does not get any better than this. Just look at that flawless finish.
XL Liquid Foundation Brush - Dense Synthetic Fibers…
Play video3:35183k views
Result first4.4 s hook
“Some of the best and worst summertime products on the TikTok shop.”
Script breakdown13 parts
  1. 0:00HookSome of the best and worst summertime products on the TikTok shop.
  2. 0:04DemoThese sandals don't fit me. I wear a 7. I got the 7, I got the 8. Neither of them fit me. These are a no. This has got to be the nicest fishing…
  3. 1:21OfferAnd I would have expected the price to be a lot higher on this, but it's a good price. This is a tote bag by Simple Modern, and it's Better than the…
  4. 1:29DemoThey have hinges, so they fold down. Super high quality, super cute. Comes in all kinds of colours. This is the size large. This is a tinted…
  5. 1:44Problemit leaves a white cast, it's greasy, it feels heavy, I, I hate it.
  6. 1:50DemoThis is the nicest, most comfortable camping chair I have ever had. It's super high quality. Armrests are padded, and this part goes like this so…
  7. 2:29EvidenceIt's a perfect match for my skin tone.
  8. 2:31DemoIt's so beautiful. It's got the nicest finish. It does have an SPF 50. Unfortunately, that's a little too much for me.
  9. 2:38EvidenceI have sensitive skin. If I wear it a lot, I'm gonna get a reaction. But if you're not sensitive to sunscreen, you should really try this. It's…
  10. 2:46DemoAnd I just love these small aviators from Dax for smaller framed faces. And they don't have those plastic Nose guards so they're not gonna get all…
  11. 2:56OfferAnd the price point is really good. I love them.
  12. 2:59Call to actionYou're definitely gonna Wanna grab a couple of these flashlights.
  13. 3:02DemoThese are the best flashlights I've ever had. They're rechargeable, they're inexpensive. They are so bright, they project huge circles of light that…
Biomimic Foundation 4 in 1 - Light Spectrum, Liquid…
Play video0:34152k views
Command4.3 s hook
“Check out this foundation I recently found from Forever Bloom.”
Script breakdown3 parts
  1. 0:01HookCheck out this foundation I recently found from Forever Bloom.
  2. 0:05DemoIt's actually pretty wild. The foundation adjusts to your skin tone and your skin texture, even your climate. It's made with Biomimic Technologies,…
  3. 0:20EvidenceSo that pretty much means the same bottle of foundation is gonna work for winter and summer when your skin's lighter and when it's darker, it wears…
Biomimic Foundation 4 in 1 - Light Spectrum, Liquid…

Hooks that opened them

  • “2:17 7:33 not sweating.”Statement9.8 sWatch6.1M views
  • “Get ready with me to beat my face with the one Size Full Beat Foundation.”Command5 sWatch1.8M views
  • “don't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.”Command6.8 sWatch984k views
  • “I don't want a new identity.”Statement1.4 sWatch625k views
  • “Wait, why is no one talking about this XL dupe from the Morphe M109 Spatula Foundation Brush?”Question8 sWatch450k views
  • “Some of the best and worst summertime products on the TikTok shop.”Result first4.4 sWatch183k views
  • “Check out this foundation I recently found from Forever Bloom.”Command4.3 sWatch152k views
  • “Do you know you have 30 minutes?”Question1.7 sWatch2.1k views

Makeup

Rank by units sold
#11,542
Of 22,947 products
Price against the category
255% higher
Median $14.90

Selling about as much

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