Beauty & Personal CareMakeupConcealer & Foundation

Light Concealer |Science of Pretty | Creamy, Hydrating, Long-lasting, Oil Control, Pore Minimizing

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Price: $35.97
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Updated Oct 22, 2026

How similar products are sold

8 videos, 6 products

Usual openingStatement4 of 8 videos

Hook length4.4 sTypical

Deal mentioned at4:101 of 8 videos

Asks to buy at0:554 of 8 videos

Video length0:44Typical

6:412.1M views

Result first3.5 s hook

“So me and my husband have been sleeping in separate bedrooms for the past two years.”

Script breakdown30 parts

0:00HookSo me and my husband have been sleeping in separate bedrooms for the past two years.
0:04DemoAnd on our 12 year anniversary last month, we got into a taxi together after dinner, and halfway there, his phone buzzed. His buddy texted him about…
0:15EvidenceAnd the only reason I didn't completely lose it sitting there in the back of that taxi was because of what my sister had told me earlier that day.…
0:23DemoI'd actually convinced myself that this anniversary would be different. That maybe he'd try, maybe he'd remember. And so I spent two hours getting…
0:38EvidenceBottles everywhere. I've been buying them for years.
0:40DemoBut none of them actually did what they promised to do.
0:43EvidenceAnd none of them actually worked for my dry, mature skin. Every single one looked fake or washed out after some time. I called my sister in a panic…
0:54DemoI look so tired. I don't even feel like me anymore.
0:56EvidenceYou see, my sister's a dermatologist.
0:58DemoShe spent, like, 18 years in Korea working in cosmetic labs, so she knows everything about skin. And she said, stop. I'm coming over right now, and…
1:26EvidenceI'm standing there holding this white cream, thinking, my sister has officially lost her mind. But I squeeze some out anyway and started blending it…
1:36DemoStarted matching. Not kind of matching, exactly matching. I looked in the mirror. I look like myself. Not fake, not washed up. Not like I was…
2:00ProblemHe just responded in one word answers, even though he knows I hate that.
2:04DemoAnd halfway through the appetizer, he finally looked at me, and he said, you look different. And I said, what do you mean? And he said, I don't…
3:33EvidenceI didn't respond. I called my sister instead. And she said, so how is it? And I said, what is that stuff? How does it work? And my sister laughed,…
3:42DemoI spent 18 years in Korea working in cosmetic formulation labs, and the technology we use there, we call it PH adaptive response technology. And I…
4:10Call to actionAnd she said, because if your foundation works perfectly all day, you buy one bottle and you're done for a month.
4:15DemoBut if it turns orange and look fake or washed up by two PM, if it settles into your lines, if it separates and looks like a mask, you keep…
4:25ProblemIt's way more profitable to sell you a problem than a solution.
4:28DemoAnd I sat with that for a minute, and I said, so Korean labs just make it better?
4:32EvidenceAnd my sister said, we've been using this technology for 15 years.
4:35DemoIt's not new. There it's just normal. But western beauty companies won't use it. They made a business decision not to. And I said, then where did…
5:09EvidenceInstead, I said, I'm using a foundation that actually worked, and I'm getting divorced. She laughed, then realized I was serious, and she said,…
5:26DemoI didn't even realize how bad it was until you just said that. We stood there in the frozen food aisle, two women, both in marriages, where we…
5:36EvidenceI told her about my sister and about the PH technology, about how western companies won't use it because it works too well.
5:43DemoAnd I said, they make more money selling you problems than solutions. She wrote down the name Looked it up on her phone right there. And?
5:50OfferAnd she said, Lux Foundation says they're almost sold out.
5:53DemoAnd I said, yeah, they do small batches. Anna said they can't scale it because the technology is expensive to license. She ordered one in the…
6:25ProblemYou stop buying 12 bottles of foundation hoping one of them will make you visible again. Because the problem was never that you weren't beautiful…
6:36DemoAnd once you see it again, you realize you never needed his validation in the first place. The links in the description if you need it.

taimqbfjtr7Jan 28

Luxe Adjustable Tint Color-Matched Concealer & Foundation…

0:341.2M views

Statement5.1 s hook

“This concealer truly stands out as a top tier performer in the world of coverage.”

Script breakdown3 parts

0:00HookThis concealer truly stands out as a top tier performer in the world of coverage.
0:05DemoThe moment you try it, it acts like a master key, effortlessly conquering any imperfection. It creates a flawless, airbrushed finish on the skin…
0:24Call to actionIt keeps your skin feeling hydrated, is both waterproof and smudge proof, and offers incredibly reliable, long lasting wear. I've dropped the link…

Anja1Apr 21

Waterproof Matte Concealer Cream - Gentle 130#Light…

1:23316k views

Result first8.3 s hook

“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”

Script breakdown5 parts

0:01HookThere are two foundations that I really love for my elderly skin, and this is the one I've been using lately
0:09Demoand I just love the way it feels on my face. It's called Lux and it's a color changing, so it goes on white and as you rub it into your face, you…
1:14Call to actionI'll put a link below.
1:15EvidenceGive it a try because I have been super happy with this.
1:22Call to actionClick the link below.

Maureen O’GradyMar 18

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

0:4241k views

Result first3.8 s hook

“I feel like everyone has already tried foundation sticks - except me So let 's fix that Here' s my honest review.”

Script breakdown4 parts

0:00HookI feel like everyone has already tried foundation sticks - except me So let 's fix that Here' s my honest review.
0:04DemoThis is a foundation stick from QianWhite In my opinion it 's a very compact and convenient format. Everything lined up perfectly and the shade…
0:33EvidenceI add a bit of eye makeup and here 's the final result, By the way, after filming this video, I went to the gym so the hard test is officially passed.
0:39DemoIf you want to try it, check out this foundation stick in the TikTok Shop. Under this video.

MADINA💋Jan 18

QIANWHITE Korean Dual-Ended Concealer Stick with Brush…

0:4534k views

Statement3.4 s hook

“This is waterproof and sweatproof tattoo concealer.”

Script breakdown3 parts

0:00HookThis is waterproof and sweatproof tattoo concealer.
0:03DemoNow, what you're gonna do is you're gonna get a light color and a dark color, and you're just gonna mix and keep adding, um, dark into the white…
0:37Call to actionAnd then, um, you can use a loose concealer or a powder to set the makeup or a setting spray. Now, if you want to grab this, I'm gonna put the link…

Making ScentsOct 4

Tattoo Coverup Cream Makeup - Gentle, Sweatproof…

0:076.4k views

Question6.9 s hook

“Oh, push, pop. I'm taking this home with me. Is that okay?”

Script breakdown1 parts

0:00HookOh, push, pop. I'm taking this home with me. Is that okay?

Chloe LinOct 21

Women's Luxe Color-Matching Cream Concealer & Flawless…

1:136.1k views

Statement7.8 s hook

“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”

Script breakdown6 parts

0:00HookSo when this one came out of the tube, bright white, I thought, no way is this gonna work.
0:08EvidenceI am 57 menopause. Well, it changed my skin, and every foundation I owned stopped working overnight.
0:16DemoHonestly, I was about to give up on the whole thing. So when this one came out of the tube, bright white, honestly expected a complete mess. But…
1:00EvidenceAt this point in my life, a foundation that works with my skin instead of fighting it.
1:05DemoWell, that's the whole thing I'm after.
1:07EvidenceAnd this one from Lux, it does exactly what I've been looking for, and it does it beautifully.

Luxe Cosmetics ShopAug 27

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

0:105.1k views

Statement2.7 s hook

“Push, pop. I'm taking this home with me.”

Script breakdown2 parts

0:04HookPush, pop. I'm taking this home with me.
0:07DemoIs that okay? Amazing.

Chloe LinOct 19

Women's Luxe Color-Matching Cream Concealer & Flawless…

Hooks that opened them

“So me and my husband have been sleeping in separate bedrooms for the past two years.”Result first3.5 sWatch2.1M views
“This concealer truly stands out as a top tier performer in the world of coverage.”Statement5.1 sWatch1.2M views
“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”Result first8.3 sWatch316k views
“I feel like everyone has already tried foundation sticks - except me So let 's fix that Here' s my honest review.”Result first3.8 sWatch41k views
“This is waterproof and sweatproof tattoo concealer.”Statement3.4 sWatch34k views
“Oh, push, pop. I'm taking this home with me. Is that okay?”Question6.9 sWatch6.4k views
“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”Statement7.8 sWatch6.1k views
“Push, pop. I'm taking this home with me.”Statement2.7 sWatch5.1k views