Beauty & Personal CareHaircare & Styling

Loc N Loc Edge Control Gel, Extreme Hold Braiding Gel with Castor Oil for Frizz-Free Twists, Braids and Waves…

Rated 4.859 reviewsSold by SamsBeauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
455
Sold per day
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Price
$41.79
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Updated Oct 14, 2026

How similar products are sold

8 videos, 6 products
Usual openingStatement5 of 7 videos
Hook length5.4 sTypical
Deal mentioned at0:481 of 7 videos
Asks to buy at0:216 of 7 videos
Video length0:50Typical
Play video0:5418M views
Statement8.9 s hook
“Pan, bathroom, ladder, napkin.”
Script breakdown5 parts
  1. 0:02HookPan, bathroom, ladder, napkin.
  2. 0:12DemoBaskin, ladder, plate. Baskin, ladder, cutting board. No pass. Now we go ahead and put the bass leather in my edges while that's chilling up there.…
  3. 0:40Call to actionSee that? So like back Wanna make sure you do your edges, your little swoops and all that stuff before you put the basket on the other end. This…
  4. 0:50DemoLook at that. She said Baskin Roberts is going to get you right.
  5. 0:53Call to actionI'm gonna link it below.
BASK & LATHER Strong Hold - Thick Edges - Large Size Edge…
Play video0:403.8M views
Statement5.4 s hook
“Back at it again. To prove that our edge control is actually holding the edge control on the wall.”
Script breakdown4 parts
  1. 0:01HookBack at it again. To prove that our edge control is actually holding the edge control on the wall.
  2. 0:06DemoYou guys said put it on the wall without. To make sure there's no magnet. We don't do the magnets here. We don't do the magnets here. All we do is…
  3. 0:26ProblemI'm tired of doing this. How many times do you need to see?
  4. 0:29DemoI will literally screw the cap on while it's on the wall, just for you. Hello? Get our edge control right now.
BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel…
Play video0:502.6M views
Result first4.7 s hook
“I have been notoriously told that I do have a bang and slick back, so I'm gonna show you how I do it.”
Script breakdown5 parts
  1. 0:00HookI have been notoriously told that I do have a bang and slick back, so I'm gonna show you how I do it.
  2. 0:05EvidenceIt's been about four days since I washed my hair. I like to put oil in it just to keep my hair moisturised. Gonna help keep your hair shiny in the…
  3. 0:11DemoAfter you have a fryers worth of oil in your hair, here's the brushes you're gonna need. It comes with the kit from Dola Hair. The wax stick. This…
  4. 0:46Call to actionI have the Wax Stick Brush Duo link below.
  5. 0:48OfferIt's like $3 and it is a game changer.
jaieOct 31
Dolahair Wax Stick Kit - Unisex Haircare Product with…
Play video0:272.1M views
Result first9.3 s hook
“I get all my hair when I do a ponytail so I sent to bring this cream I look at many people using it and I see that it does pick up all the hairs”
Script breakdown4 parts
  1. 0:00HookI get all my hair when I do a ponytail so I sent to bring this cream I look at many people using it and I see that it does pick up all the hairs
  2. 0:09Evidencethat you stop in front of them And and it does work It didn't make my hair stiff like any other gel and as I didn't have time to wavy my hair I put
  3. 0:19Demothese extensions that save my life friend and so I go very much to the street.
  4. 0:24Call to actionBuy your little cream here is the link if you need it.
Dolahair Silky Avocado-Infused Beeswax Sleek Wax Stick…
Play video0:27714k views
Statement2.3 s hook
“Uh, this. That even shit.”
Script breakdown5 parts
  1. 0:01HookUh, this. That even shit.
  2. 0:04DemoStronghold, my ass. Now, this is that grow your edges back.
  3. 0:09EvidenceI promise y'all, I'm using the same exact rubbish power.
  4. 0:14DemoI'm rubbing this the same way I rub the other side, girl. Get you that.
  5. 0:19Call to actionGrow your edges back. This last through the heat, snow, rain, sleet, sweat. I'll have this link for you right here on this video, friend.
Edge Control & Loc Gel - Strong Hold, No White Residue, No…
Play video1:2424k views
Statement6.1 s hook
“Hey y'all. So get ready when I had a couple of answers to my for today, but my room looked horrendous, so we had to get that together first.”
Script breakdown11 parts
  1. 0:00HookHey y'all. So get ready when I had a couple of answers to my for today, but my room looked horrendous, so we had to get that together first.
  2. 0:06DemoI don't know how I got myself hooked on this show, but I did. But room clean. Okay, let's get to it. I don't even know what to tell you guys.…
  3. 0:18Call to actionI just had to go back in my car and then I had to go get a gift for my cousin because her party is later on.
  4. 0:23EvidenceI've been using this miss from a new and I absolutely love it, y'all.
  5. 0:26DemoIt really wakes the skin up without being too harsh.
  6. 0:28EvidenceAnd then I got this oil. Yeah, they say this oil really grow your hair.
  7. 0:31DemoSo we trying it out and we seeing which I am so excited for the fall and in my birthday coming up, like, I'm just so excited. And I got on this two…
  8. 0:49EvidenceCause one thing about my hair is it grows and especially my edges, they grow so long, I literally have to cut it off cause it just be too much. I…
  9. 0:58DemoI can't use no other edge control, no spray.
  10. 1:00EvidenceI love the fact that I can spray my hair with water and literally go, yeah, I haven't put no product on these. Miracle.
  11. 1:05DemoNot since I had them, and I didn't have them for almost two weeks. But y'all know we have to do our lip combo. And y'all, dead lip plumper was…
BASK & LATHER Strong Hold - Thick Edges - Edge Control Gel…
Play video0:51664 views
Statement2.2 s hook
“So I ran on my lock gel, so I'm about to do a little experiment.”
Script breakdown6 parts
  1. 0:00HookSo I ran on my lock gel, so I'm about to do a little experiment.
  2. 0:02Call to actionY'all. Y'all already know I mess with that basket leather.
  3. 0:04DemoThis is the edge control. I'm gonna use this to retwist my locks. I'mma show you how my hair look now. This how my hair look before my retwist. And…
  4. 0:14Call to actionWe gonna tap back in and see how we did so far. I'mma show y'all how it's been turning out. I'm not a lotician, you know, I'm just cleaning my stuff…
  5. 0:19DemoBut, y'all, so far, so good. I'm doing that bad, y'all. I hate doing my hair, but I'm almost done. I'm about to let y'all see how it's turning out.…
  6. 0:49Call to actionI'mma leave a cart down below. Y'all go grab this one up. Good product for show.
STRONG HOLD -THICK EDGES EDGE CONTROL - 2 JAR BUNDLE strong…

Hooks that opened them

  • “Pan, bathroom, ladder, napkin.”Statement8.9 sWatch18M views
  • “Back at it again. To prove that our edge control is actually holding the edge control on the wall.”Statement5.4 sWatch3.8M views
  • “I have been notoriously told that I do have a bang and slick back, so I'm gonna show you how I do it.”Result first4.7 sWatch2.6M views
  • “I get all my hair when I do a ponytail so I sent to bring this cream I look at many people using it and I see that it does pick up all the hairs”Result first9.3 sWatch2.1M views
  • “Uh, this. That even shit.”Statement2.3 sWatch714k views
  • “Hey y'all. So get ready when I had a couple of answers to my for today, but my room looked horrendous, so we had to get that together first.”Statement6.1 sWatch24k views
  • “So I ran on my lock gel, so I'm about to do a little experiment.”Statement2.2 sWatch664 views

Haircare & Styling

Rank by units sold
#3,494
Of 9,008 products
Price against the category
109% higher
Median $19.99

Selling about as much

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